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Engagement Marketing Manager, Event Marketer/Manager, Brand Activation Specialist,
Job Description
Experiential marketing, also known as engagement marketing, is a discipline within the marketing and advertising field that focuses on including consumers as part of the evolution of a brand or product. The theory underpinning experiential marketing is that consumers should be part of the process of developing a brand and have a say in how marketing experiences should be run. Through consumer engagement events, brand managers can glean feedback, develop greater brand awareness among consumers, and more effectively connect potential consumers with the brands they are working on.
Job Responsibilities
- Developing and executing experiential marketing strategies and campaigns.
- Creating engaging brand experiences to drive consumer interaction and brand loyalty.
- Collaborating with cross-functional teams to ensure seamless execution of experiential initiatives.
- Conducting market research and analyzing consumer insights to inform experiential marketing approaches.
- Managing budgets, timelines, and resources for experiential marketing projects.
- Evaluating the success and impact of experiential campaigns through data analysis and reporting.
Skills Needed on the Job
- Strong creative thinking and problem-solving abilities.
- Excellent communication and interpersonal skills.
- Project management and organizational skills.
- Knowledge of marketing principles and consumer behavior.
- Familiarity with emerging technologies and digital marketing trends.
- The ability to work in a fast-paced, dynamic environment and adapt to changing circumstances.
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