Improve your ability to generate leads and drive conversion through impactful online copy.

The success of an organization’s online marketing material can be significantly enhanced by the work of a skilled copywriter. It’s the copywriter’s job to create persuasive, engaging content that captures an audience and inspires them to take action, and the University of Cape Town (UCT) Copywriting for Digital Marketing online short course is designed to prepare you for this task.

Guided by an industry expert, you’ll learn to apply copywriting best practices and techniques, write compelling copy, headlines and calls-to-action for various online platforms, and develop a content marketing plan. You’ll also discover more about how copy can be changed to enhance search engine optimization and how to price copywriting work.

Equipped with the tools to tackle writing in the dynamic digital landscape, you’ll have the foundation to become an invaluable asset to any company that needs to distinguish its brand or business online.

Is this course for you?

This course is suitable for aspiring copywriters looking to gain practical and up-to-date skills to move into a new role. It will also benefit existing copywriters who want to refresh their knowledge and stay abreast of the skills needed in a constantly evolving industry. The content is also relevant to business owners or entrepreneurs looking to improve the effectiveness of their digital marketing material.