Organizations of every size in every industry use data analytics from small businesses to state departments, nonprofits to global corporations. Data analytic skills are becoming more important in this constantly changing ecosystem. The National Football League is analyzing data in live time to help predict the next play on the field, the FBI is scanning large amounts of data every minute to predict possible events and Wall Street has implemented new technology to help consumers predict a stock's next best action. Data is becoming more available and more complex.

SNHUs Master of Science (MS) in Data Analytics takes a deep dive into the study of analyzing data, allowing you to hone one of the most coveted skill sets in today's workforce. You'll learn how to use advanced statistical techniques and tools in data and information management to collect and analyze large data sets. You'll also learn how to apply your computational, analytical, and modeling skills to provide decision support to key stakeholders. As you pursue your online master's in data analytics, you'll gain proficiency in identifying and evaluating data solutions. Upon completion of the capstone, you'll understand how to help businesses leverage information to make smart, data-driven decisions, operate with greater efficiency, and compete more successfully.

"I was able to use what I have learned within my role," said Luanne Dexter '20G. "I am currently working on a project that will apply what I learned in my capstone course." You'll come away from the program with a highly marketable skill in knowing how to interpret the stories that data has to tell. "It really has helped me to understand data analytics and has opened doors for me in my career," said Dexter. "I have [been] promoted since earning my degree as well as transitioned to a role as a data, analytics, and insight manager."

The programs core covers:

- Descriptive Statistics and Analytics

- Predictive Analytics

- Data Visualization and Presentation

- The Data Analytics Life Cycle

- Agile Scrum Management Techniques

"Whether you're already working in data analytics or you're in a field that could benefit from it, SNHUs comprehensive online data analytics masters program can help position you to succeed at your next career move. "I was able to transition to a role where I can use the skills I learned and move into a career path that was more in line with my passion," said Dexter. "[The program] gave me the credibility and knowledge I needed to do that."

Learn how to:

- Evaluate data sources to verify data using the data analytics lifecycle

- Compile and interpret big data to design more effective business systems

- Use data to make predictions, assess risk, and solve problems

- Report data findings and present solutions to key stakeholders

- Be a strategic asset to organizations in a wide range of industries

Demand for data analytics-related roles is at an all-time high. If you can analyze data using your statistical skills, lead strong dynamic teams and monitor progress, you'll have an edge in the job market. SNHUs master's in data analytics online develops this skill set, reinforcing the strategic and advanced uses of data analytics across a wide range of industries. Coursework covers all key topics, from data mining, visualization, and modeling to the ethical uses of data. And because it's an online program, you'll build relationships with a diverse group of students in your class discussions and projects and enhance your soft skills while you're at it.

"I wanted to study data analytics because I've always been interested in statistics and how to explain the world based on evidence and data," said student Adam Jahn. "The program provided a foundation to advance in the field, and I supplemented my learning with the resources provided by instructors during each class."

The MS in Data Analytics program includes two foundation courses, which are designed for individuals that are new to statistics and data management. (Note: Students who can demonstrate requisite skills in these areas may waive out of these courses.) Data and Information Management Master key concepts and tools in data and information management. Learn skills required for data assessment and validation for creating data structures and data analysis reports. Gain exposure to common data and information management technologies that organizations use for decision support. Foundations in Statistics Develop a foundation of basic statistical literacy. Assess the role of statistics in quantitative research and mixed methodologies and learn the relationship between computation and interpretation.

Conduct real-world analytical research that illustrates the process of interpreting the underlying meaning of data and how to use statistics to address important questions. As you complete your online masters in analytics, you'll dive deeper into data-driven decision-making, explore project management and predictive analytics, and develop communication and leadership skills. You'll also get to participate in Graduate Experiential Learning, an invaluable opportunity to gain hands-on experience with cloud computing and real-world data analysis. Examples of experiential learning courses may include Amazon Web Services (AWS) Cloud Foundations, Structured Query Language (SQL), and Introduction to Scripting Languages Using Python. SNHU also provides cloud-based virtual environments in select courses to give you access to the technology you need. Learn more about our virtual environments.

Paulitia Sheldon, an instructor of data analytics at SNHU and recipient of the 2019 Distinguished Online Teaching Award, sums up the program's value from her own perspective. "One thing I tell students is that these programs give you a terrific foundation of knowledge you need to succeed," she said. "However, as with most things, to differentiate, you have to commit to yourself that you will keep learning.  I think that is how you continue to separate from others. Find what you love and do it well."

Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms. You can apply at any time and get a decision within days of submitting all required materials. Online master's degree candidates must also submit a personal resume. Students with an undergraduate GPA below 2.75 are eligible for provisional acceptance. To apply, use the online application.

$150 Graduation Fee, Course Materials ($ varies by course)