The online Marketing Graduate Certificate from Southern New Hampshire University focuses on several key marketing components and how each is integrated into an overall business plan. From implementing online marketing strategies to using analytics to strengthen customer relationships, you can explore the best practices companies use to successfully market their products and services in this program. The marketing certificate online program also offers you the flexibility to choose from a selection of courses that best meet your interests, including relationship-selling strategies and brand management. The graduate-level coursework is ideal for those who wish to focus on one area of marketing as well as those who need to learn about several aspects of the field. Earning your graduate certificate in marketing can help you compete for highly coveted marketing positions. You'll gain a keen understanding of the tools, technology, and tactics needed to successfully market goods and services in both the for-profit and nonprofit sectors.

Learn how to:

- Examine consumer and organizational needs

- Select a target market and conduct marketing research

- Execute marketing efforts effectively and efficiently

In the graduate marketing certificate online program, you can gain a foundation in marketing strategies and develop the latest marketing skills in the areas that interest you the most. Some courses are even designed to help you develop the necessary skills you'll need to earn additional certifications from respected organizations like HubSpot and Hootsuite. The cornerstone of this certificate is the course Marketing Strategies, which is designed to teach you graduate-level knowledge of how businesses find and balance the needs of their consumers and partners.

You'll learn how to conduct market research to evaluate these needs and develop a strategy to share your product or service, including pricing, promotion, and distribution. You'll then get to choose from a wide range of SNHU marketing courses to satisfy your remaining 12 credits. That way, you can concentrate on mastering the skills you really care about. You can learn how to study consumer behavior, advertisement designs, the use of social media, brand management, tracking statistics, and more. You can also prepare for specific certifications during your program.

Marketing 655 can prepare you for HubSpot Social Media Certification while Marketing 665 can prepare you for Hubspot Content Marketing Certification and Hubspot Email Marketing Certification. In your certificate program, you can choose to master social media. It's not just trendy pictures and chatting with consumers the backbone of social media marketing is actually content, which can be optimized for SEO leading to strong analytics. You can learn how to read these analytics and calculate the success of your campaign based on data like reach, impressions, interactions, and shares.

While mathematics is the foundation of understanding how your marketing is working even if opinion surveys are analyzed using statistics beyond the numbers, marketers must have strong communication skills. Both written and verbal communications are important to effectively inform their audience. You must also be able to work well in a team, collaborate with your teammates, follow guidelines from your superiors and deliver the vision of the organization. Marketers accurately work within guidelines, rules, and standards (including legal and ethical principles), but creativity is a skill that may help you stand out, or help drive projects forward and better. In your courses, you'll have the opportunity to stretch your creative muscles and find a marketing area you enjoy. The path to completion is flexible. Choose the elective courses that will fit your goals and earn your certificate your way.

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials:

- Completed free undergraduate application

- Prior transcripts, which we can retrieve at no cost to you

- Test scores are not required as part of your application Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.

$150 Graduation Fee, Course Materials ($ varies by course)