Learn how to ask the right questions, brainstorm innovative ideas, and design projects that succeed

What you'll learn

- Use guiding questions to design and build projects that create significant value for the people they seek to serve

- Discover useful shortcuts by avoiding false starts and expensive pitfalls as they grow

A new course from one of Udemy's most popular teachers.

Are you ready to take your work to a new level?

This project you’re working on, the new business or offering, what sort of value does it create?

This is a loaded question but a vital one. That's our work. It's what we do: we build organizations and projects that create value. No value, no project. Understanding the levers of value creation gives you a significant unfair advantage. 

This is a master class for leaders, marketers, managers and freelancers. It includes a 35-page workbook and a series of direct, useful conversations that are guaranteed to change the way you approach your work.

Who this course is for:

- This is a Master Class, designed for people who are ready to leap.

- The course is not designed to be something you merely watch and walk away from. It includes a workbook that you should print out and complete in order to get the most out of the course.

- There is no requirement for any technical skill, nor do you need a degree in marketing. However, this course assumes that you are familiar with basic marketing concepts.

- It helps if you have an existing project or a new idea you wish to incubate throughout this course. This course focuses on shaping your larger business idea—not on the details of drafting a budget or how to pitch to investors.

- It truly helps if you care about actually engaging with your customers.