With a master's in sports management, you'll gain the business administration and leadership skills you need to turn your love of sports into your dream career. With Southern New Hampshire University's Master of Science (MS) in Sport Management degree, you'll learn how to break into this fulfilling, competitive industry by combining hands-on learning opportunities with strong business skills. Complete coursework in finance, management, media studies, and more while gaining hands-on professional experience. Enjoy 12 credits of electives so you can customize your degree program to suit your needs.

Apply your savvy business sense to succeed in a field you'll truly enjoy: sports. As a leader in sport management with both BS and MS degrees, SNHU's master's in sports management offers you opportunities to connect with accomplished industry professionals across the country.

Learn how to:

- Apply management and leadership theory

- Critically analyze sports management on a global scale

- Gain practical communication skills

- Develop an ethical framework

- Problem solve and identify functional areas in sports business organizations

- Create connections between the classroom and real-world experience

- Strategically analyze organizational information

Coursework in the MS in Sport Management degree program offers a strong foundation in the business of sport, research methods, sports management, marketing, and the finance and economics of sport. You'll also have the opportunity to customize your program through a hands-on internship and 12 credits of major electives. These electives allow you to bolster your degree in a variety of areas based on your personal and professional interests. Choose from courses in accounting, information technology, economics, and more to truly customize your education.

A Business Foundations course is built into the program for those students who come in with little to no business experience. This is yet another way SNHU ensures you'll be supported and prepared for your program. Other students, based on their undergraduate coursework, will be able to waive this course and hop right into the major courses. The Business Foundation course focuses on the principles and mechanics of how business firms function. Whether you have a little or a lot of prior business experience, this course can help prepare you to succeed in the field of sports management.

Financial aspects of business administration as well as principles of economics are also covered. Sports marketing and media are also a key focus of this degree. Students will examine the concepts used in the marketing and communications of a sports organization. These skills are necessary no matter what level of a sports organization, be it professional, collegiate, or even local. In the Sports Marketing and Media course, students will use the case study approach to analyze the current market and develop their own marketing and communications plans. Special emphasis is placed on markets, consumers and media relations as these areas each have unique aspects.

"Students will learn skills and tools that will benefit them as they seek career advancement in sport," said Dr. Michael Newhouse-Bailey, associate dean of business at Southern New Hampshire University. "Students will apply theory in a practical setting as they develop marketing plans and analyze sport in a global context."

Coursework focuses on sports marketing, sports finance, business foundations, and sports law. Because you may likely be dealing with the public throughout your career, strong communication skills are vital. Your master's in sports administration online program provides ample opportunities to hone your written and oral communication skills. You can learn research skills and study ethics.

"You'll also refine your organizational skills and enhance your analytical and critical thinking skills. Having a diverse skill set is important because a huge part of working in this field is event management and ensuring that customers have a positive experience. This involves a lot of problem-solving," Newhouse-Bailey said.

Coursework in the master's in sports administration online program provides the necessary interdisciplinary business skills you need to compete in today's job market. From research methods to the management of sports organizations to sports marketing and media, our sports management curriculum helps bridge the gap between theory and application in the real world, so you leave with practical tools you can immediately use in the workplace. This 36-credit-hour program is conveniently offered online. Complete your coursework when you desire. Enjoy the support of our 24/7 professional academic advisors to ensure you earn your degree at the pace you need. This program provides the flexibility of allowing you to choose 12 credits of electives from a variety of sports management-related topics.

"A key part of the curriculum is the hands-on internship. With this required experiential learning opportunity, you'll have the chance to build your professional network and gain valuable experience in the field. Previous students have successfully completed internships within professional teams in the NFL, NBA, NHL, and MLS" said Newhouse-Bailey.

Internship opportunities allow students to build their professional network and gain valuable experience in the field. Megan Bickford, an internship administrator at SNHU, notes that these networking opportunities are especially game-changing for sports management students. "For the sports management program, in particular, making personal connections in your desired area of the field and having relevant prior experience can make all the difference," she said. "It's also an opportunity to discover what roles and responsibilities best fit your skillset. It's a chance to get experience in your field that will help you understand what you like and don't like so that you can make a more informed choice when job searching in the future," Bickford said.

Part of our mission to expand access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials with no GRE or GMAT required. Students with an undergraduate GPA below 2.75 are eligible for provisional acceptance. To apply, use the online application.

$150 Graduation Fee, Course Materials ($ varies by course)