The certificate program in Small Business Management delivers a cutting-edge curriculum for entrepreneurs ramping up a small business, or those with existing small businesses, and covers general management, small business management, and marketing, as well as selective units where the student can customize curricula to their specific needs, including workforce experience.

This specialty certificate program provides access to guest entrepreneurs who are experts in their fields, and counseling at CSM's on-campus Small Business Development Center, sponsored by the Small Business Administration.

Career Opportunities

This program will position students to own, manage, and operate a small business.

Program Learning Outcomes

Students completing this program will be able to:

- Incorporate a small business.

- Operate a small business.

Marketing is critical to an organization maintaining and expanding its share of the market. Marketing is consumed through various channels- social, print, digital advertising, and promotions- and the resulting data inform strategy. This certificate and its courses will address the latest marketing concepts and techniques and prepare students for mastery of marketing research, strategy, and social media.

Career Opportunities

There are multiple marketing specialist career opportunity tracks, including brand, field, and social media marketing, as well as communications and sales.

Program Learning Outcomes

Students completing this program will be able to:

🗸 Analyze market data.

🗸 Develop a marketing plan - Product, Price, Place, and Promotion.

The International Business Program is designed to provide students with an introduction to the central aspects of international business such as economic, political, cultural and social environments and their impact on planning and executing international business ventures. The focus will be on entry strategies, marketing, finance, ethics, and principles associated with the international exchange of goods, services and foreign direct investments. The program will provide students with tools for evaluating and executing global business and trade opportunities.

Career Opportunities

International Sales Representative, International Marketing Analyst/Researcher, International Project Manager, International Sales Agent, Import/Export Operations Specialist, Logistics Coordinator, Logistician, Global Supply Chain Specialist, and International Business Manager.

Program Learning Outcomes

Students completing this program will be able to:

🗸 Exhibit proficiency in basic economics and business concepts.

🗸 Evaluate key issues in cultural, political, geographical and ethical differences when conducting international business.

🗸 Develop entry and trade strategies into foreign markets while recognizing the process of globalization.

The certificate program in 'Entrepreneurship - The Start Up' delivers a cutting-edge curriculum for student entrepreneurs that want to hone their mindset and skills, understand how to create an entrepreneurial idea and design and launch a small business around it.

This foundational certificate program provides access to guest entrepreneurs who are experts in their fields, and counseling at CSM's on-campus, Small Business Development Center, sponsored by the Small Business Administration.

Career Opportunities

This program will position students to be managers, owners, partners, and/or independent contractors for small businesses across a wide spectrum of markets.

Program Learning Outcomes

Students completing this program will be able to:

🗸 Identify market opportunities.

🗸 Develop a business plan.

🗸 Identify sources of financing.

🗸 Ability to pitch an idea to investors.

The International Business Program is designed to provide students with an introduction to the central aspects of international business such as economic, political, cultural and social environments and their impact on planning and executing international business ventures. Focus will be on entry strategies, marketing, finance, ethics, and principles associated with the international exchange of goods, services and foreign direct investments. The program will provide students with tools for evaluating and executing global business and trade opportunities.

Career Opportunities

International Sales Representative, International Marketing Analyst/Researcher, International Project Manager, International Sales Agent, Import/Export Operations Specialist, Logistics Coordinator, Logistician, Global Supply Chain Specialist, and International Business Manager.

Program Learning Outcomes

Students completing this program will be able to:

🗸 Exhibit proficiency in basic economics and business concepts.

🗸 Evaluate key issues in cultural, political, geographical and ethical differences when conducting international business.

🗸 Develop entry and trade strategies into other markets recognizing the nature of institutions and forces governing the process of globalization.

🗸 Demonstrate a general understanding of functional areas of business.

The certificate of achievement program in Entrepreneurship and Small Business Management delivers a cutting-edge curriculum for student entrepreneurs that want to hone their mindset skills. Further, this program is for entrepreneurs ramping up a small business, or those with existing small businesses. The program's courses cover general management, small business management, and marketing, as well as selective units where the student can customize curricula to their specific needs, including workforce experience.

Career Opportunities

This program will position students to design, ramp up, and manage a small business. Further, the program positions the student to be managers, partners, and employees or independent contractors for small businesses across a wide spectrum of markets.

Program Learning Outcomes

Students completing this program will be able to:

🗸 Identify market opportunities

🗸 Develop a business plan

🗸 Identify sources of financing

🗸 Pitch an idea to investors

🗸 Incorporate a small business

🗸 Operate a small business

The Certificate of Achievement in Business Analytics will provide students with a foundation in the fields of business analytics. Topics covered will include an introduction to data analytics, statistics, SQL queries and data visualizations in the context of solving business problems.

Career Opportunities

The degree is designed to prepare students for entry-level jobs, such as Business Analytics Specialist, Data Analyst, and Marketing Analyst.

Program Learning Outcomes

Students completing this program will be able to:

-  Apply the methods, techniques, and tools relevant to business analytics

- Solve organizational problems by applying the methods, techniques, and tools relevant to systems analysis and design

-  Demonstrate predictive analytics techniques to common business scenarios

- Examine large datasets and articulate their analysis to a non-technical audience

Building Inspection is a critical component in the construction and maintenance of residential, commercial, multi-unit and specialty buildings within California. Each area critical to the proper quality of construction, safety of operation and durability over an appropriate time, is separately inspected, tested and certified as compliant with the International Building Code.

The responsibilities of building inspectors are reflected in the importance of their role in ensuring the safety of inhabitants during earthquakes, floods, and other emergency situations. The safety of firefighters entering buildings is increased by compliance with the building code requirements for the proper installation of fire sprinklers and other safety measures. Employment is primarily within city, county and state agencies with some opportunities with larger real estate or construction organizations and has remained steady during the last decade.

Career Opportunities

Typical of real estate/construction-related occupations, building inspection has some ebb and flow with economic cycles. However, this specialty area does not suffer the extreme peaks and valleys of employment found in general for real estate-related industries. The need for building inspection services is not limited to new construction. Rather it is in demand for the great majority of remodeling or updating projects, for re-inspection of properties that fall under new regulations and support of code violation enforcement. The employers are predominately government agencies and private firms that contract to government agencies, where the work is in consistent demand and is closely tied to the work of fire marshals, emergency preparedness services, etc. A snapshot of the employment demand in five Bay area Counties reveals that there were 2,215 jobs in 2016 (nationally there were 88,977 jobs), with a projected increase in the Bay Area of 15% over the next 7 years. The median hourly earnings are $42.18/hour. Our students are frequently hired into Building Inspection Departments in San Mateo County. The majority of our instructors graduated from the CSM program and are currently building inspectors in either San Mateo, San Francisco or Santa Clara counties.

Program Learning Outcomes

Students completing this program will be able to:

- Describe and discuss inspection standards for each of the critical areas of residential structures in California.

- Explain the intent of the code requirements for residential structures in California.

Building Inspection is a critical component in the construction and maintenance of residential, commercial, multi-unit and specialty buildings within California. Each area critical to the proper quality of construction, safety of operation and durability over an appropriate time, is separately inspected, tested and certified as compliant with the International Building Code.

The responsibilities of building inspectors are reflected in the importance of their role in ensuring the safety of inhabitants during earthquakes, floods, and other emergency situations. The safety of firefighters entering buildings is increased by compliance with the building code requirements for the proper installation of fire sprinklers and other safety measures. Employment is primarily within city, county and state agencies with some opportunities with larger real estate or construction organizations and has remained steady during the last decade.

Career Opportunities

Typical of real estate/construction-related occupations, building inspection has some ebb and flow with economic cycles. However, this specialty area does not suffer the extreme peaks and valleys of employment found in general for real estate-related industries. The need for building inspection services is not limited to new construction. Rather it is in demand for the great majority of remodeling or updating projects, for re-inspection of properties that fall under new regulations and support of code violation enforcement. The employers are predominately government agencies and private firms that contract to government agencies, where the work is in consistent demand and is closely tied to the work of fire marshals, emergency preparedness services, etc. A snapshot of the employment demand in five Bay Area counties reveals that there were 2,215 jobs in 2016 (nationally there were 88,977 jobs), with a projected increase in the Bay Area of 15% over the next 7 years. The median hourly earnings are $42.18/hour. Our students are frequently hired into Building Inspection Departments in San Mateo County. The majority of our instructors graduated from the CSM program and are currently building inspectors in either San Mateo, San Francisco or Santa Clara counties.

Program Learning Outcomes

Students completing this program will be able to:

- Describe and discuss inspection standards for each of the critical areas of commercial and multi-unit structures in California.

- Explain the intent of the code requirements for green and sustainable practices and materials in California.

Building Inspection is a critical component in the construction and maintenance of residential, commercial, multi-unit and specialty buildings within California. Each area critical to the proper quality of construction, safety of operation and durability over an appropriate time, is separately inspected, tested and certified as compliant with the International Building Code.

The responsibilities of building inspectors are reflected in the importance of their role in ensuring the safety of inhabitants during earthquakes, floods, and other emergency situations. The safety of firefighters entering buildings is increased by compliance with the building code requirements for the proper installation of fire sprinklers and other safety measures. Employment is primarily within city, county and state agencies with some opportunities with larger real estate or construction organizations and has remained steady during the last decade.

Career Opportunities

Typical of real estate/construction-related occupations, building inspection has some ebb and flow with economic cycles. However, this specialty area does not suffer the extreme peaks and valleys of employment found in general for real estate-related industries. The need for building inspection services is not limited to new construction. Rather it is in demand for the great majority of remodeling or updating projects, for re-inspection of properties that fall under new regulations and support of code violation enforcement. The employers are predominately government agencies and private firms that contract to government agencies, where the work is in consistent demand and is closely tied to the work of fire marshals, emergency preparedness services, etc. According to the Bureau of Labor Statistics, employment of construction and building inspectors is projected to grow 3 percent from 2019 to 2029. Public interest and the desire to improve the quality of construction should continue to create demand for inspectors. In 2019 the median annual salary for this career was $60,710 a year and $29.19 an hour. Our students are frequently hired into Building Inspection Departments in San Mateo County. The majority of our instructors graduated from the CSM program and are currently building inspectors in either San Mateo, San Francisco or Santa Clara counties.

Program Learning Outcomes

Students completing this program will be able to:

- Describe and discuss Building Inspection standards and testing criteria to assure quality construction.

- Explain the intent of code requirements.

- Identify and explain graphics and terms of structural design and engineering.