Certificate of Achievement in Broadcast Sales & Management
Santa Monica College
Santa Monica, CA
This program will provide hands-on training in the areas of Television, Radio, and Internet Broadcasting. You will be prepared for both employment opportunities in the broadcasting industry and transfer to four-year programs.
Program Learning Outcomes
Upon completion of the program, students will:
1. Upon completion of the Broadcasting program, students will be able to analyze and articulate the theories and critical models of the broadcasting industry, demonstrating an understanding of the principles of radio and television production and announcing, including professional terminology and procedures. Students will also be able to demonstrate the basic oral and written communication tools needed to function professionally in a radio and television production environment, including the ability to research, structure and write dramatic and non-dramatic scripts for radio and television.