Capitalize on the crypto market evolution and leverage the new wave of opportunities, guided by MIT experts.

While blockchain and cryptocurrencies have emerged as powerful and disruptive technological forces, their decentralized nature has created novel challenges for traditional financial authorities and regulators. However, cryptocurrencies also bring opportunities; leveraging blockchain technologies, provides new digital pathways in the global financial system.

In the Blockchain and Crypto Applications: From Decentralized Finance to Web 3 online short course, you’ll gain a sound understanding of the future of blockchain technology and the possibilities that lie ahead for crypto. From finance to the metaverse, you’ll explore the evolution of the tumultuous and dynamic crypto space as experienced by a range of MIT Sloan School of Management faculty and experts in the field. This includes some of the major trends that characterize new crypto waves and advancements. You’ll also explore the dichotomy of public opinion regarding crypto technologies, and the rapidly evolving legal and policy landscape.

Is this course for you?

This program is ideally suited to experienced professionals and leaders interested in discerning hype from reality and capitalizing on real opportunities in cryptocurrency and blockchain. Whether to improve in their current role, enhance their skill set, or embark on a new career path, participants will benefit from the experts’ balanced take on the crypto space. Additionally, those ready to invest in and start their own blockchain or crypto venture will learn how to create a primer for an early-stage project idea while considering the technical, market, and regulatory challenges.

Discover how digital channels and marketing analytics can be leveraged to optimize marketing spend.

Digital technologies have reshaped marketing, leading to a drastic shift in the quality and quantity of information we can store, access, and analyze. This proliferation of data allows businesses to better understand and react to consumer patterns. However, it also increases the need to evolve the measurement, planning, and implementation of their marketing activity. Companies require skilled professionals who are equipped to ensure optimal return on investment (ROI) for marketing spend, and to deliver valuable insights that drive better customer service.

The MIT Sloan Digital Marketing Analytics online short course unpacks how to leverage measurement and analysis within the technological side of your marketing strategy. With a focus on digital marketing analytics, you’ll assess the latest applications of artificial intelligence, machine learning, and predictive modeling that will help drive ROI for campaigns.

Digital marketing courses are perfect for business owners and managers who want to learn how to use data to make more informed decisions about their marketing strategies. Data-driven marketing is the future, and this course will ensure you have the skills to stay ahead of the curve.

Is this course for you?

Digital media and marketing analytics tools have transformed traditional marketing theory and practice, making this online course valuable to anyone working within the field or aspiring to a marketing career. No matter your level of experience, this course will give you the skills and knowledge necessary to make an impact in today's business world.

This MIT Sloan School of Management marketing analytics online program is designed to give you the opportunity to close the gaps in your analytical knowledge and digital skills. If you’re involved in the field of marketing, this online course will help to supplement your level of expertise, provide the opportunity for career growth, and increase your attractiveness to potential employers. If you’re the owner of a small business, this online program aims to help develop your ability to generate sales and improve revenue. This program is also aimed at validating the data analytics skills of established marketing professionals with an MIT Sloan digital certificate of completion.

What is the difference between data analytics and web analytics?

When considering taking a marketing analytics online short course, it's important to understand the difference between data analytics and web analytics. Web analytics is the measurement, collection, analysis, and reporting of web data for understanding and optimizing web usage. Data analytics, on the other hand, is the process of analyzing data to gain insights that can be used to make better business decisions.

Interpret data analytics and improve marketing performance

What does this mean for you? If you're interested in learning how to measure and improve marketing performance, then this MIT Sloan School of Management online short course will equip you with the skills for leveraging digital channels to reach business objectives.

MIT marketing courses are designed to give you an in-depth understanding of the latest marketing analytical tools and techniques so that you can make strategic decisions that will have a positive impact on your organization.

Learn how to visualize data

It’s important to have the capability to understand and interpret data analytics, and then visualize it. This MIT Sloan online short course covers marketing analytics and teaches you to visualize the data as a way to find opportunities to optimize marketing spend.

Gain actionable insights from data analysis

This marketing analytics online short course is designed for professionals who want to use data science to influence business decision-making. Learn how to analyze data for actionable insights that can improve your marketing campaigns.

Solve business challenges by learning to ask questions that will drive innovation and organizational change.

Asking the right questions has the power to dissolve the barriers to creative thinking: It can move the emphasis away from finding a single correct answer and on to creating larger positive change and greater organizational value.

The Inquiry-Driven Leadership online short course from the MIT Sloan School of Management teaches you to adopt a questioning approach to effectively identify and solve organizational problems. You’ll learn about the conditions and behavioral habits that facilitate the space for asking better questions, and develop the ability to find, frame, and solve challenges within your context.

By learning to facilitate productive inquiry with a question-based mindset, you’ll uncover new business insights and opportunities for innovation. Discover the catalytic questions that foster transformative change, shift behaviors and beliefs, and generate individual and organizational value.

Is this course for you?

If you’re interested in solving business problems, this online program will help you to develop the inquisitive leadership skills to overcome real business challenges and uncover new opportunities. The productive inquiry tools taught in this program will be of use to professionals across functions and industries. Senior and middle managers alike will benefit from an understanding of why a question-based approach is becoming increasingly relevant in today’s context of uncertainty and disruption. For consultants and strategists, as well as marketing, innovation, and operations professionals, the course will serve to develop your critical thinking and problem-solving strengths and assist you in driving profound change in your organization.

Learn how to leverage quantitative analytical techniques and financial modeling to inform real estate investment decisions and risk.

Changing tenant expectations, sustainability concerns, and where people choose to live due to work-from-home protocols are reshaping the commercial and residential real estate markets. It requires data and quantitative analysis skills to predict the full impact of this on the property sector, and investment and development decisions.

The Real Estate Financial Analytics online short course from the MIT School of Architecture and Planning (MIT SA+P) will enable you to transform uncertainty (‘unknown unknowns’) into risk (‘known unknowns’). You’ll gain the technical skills and tools to assess the viability of residential and commercial real estate investments using rigorous analysis techniques, simulation modeling, and financial modeling. This six-week program introduces real estate price dynamics and teaches you to quantitatively model them using Microsoft Excel, in order to understand some of the challenges of real estate price indexing. It also explores the lure and limitations of forecasting and how to make more accurate predictions using Monte Carlo simulation.

In addition, you’ll explore how flexibility in the context of uncertainty can add value to investments, as well as assess the quantitative and qualitative value of real estate investment decision flexibility using simulation modeling. With guidance from MIT academics and industry experts, you’ll discover the potential for new financial engineering tools based on real estate price indexing.

Is this course for you?

This program is designed to help equip finance and built environment professionals with the knowledge and techniques to navigate real estate investment decisions successfully. Whether for personal investment management or in a professional capacity, this course aims to provide you with the skills and tools to make better recommendations and projections, identify high-return investments, and build an enduringly strong portfolio.

Business leaders, financial executives, real estate entrepreneurs, developers, and fund managers and advisers will build on their current skill set, and gain insight into the latest investment trends and structures. Analysts — especially those looking to hone in-demand, specialist real estate expertise — will benefit from the expert thought leadership in areas such as property price dynamics and valuation in the capital market. Due to the technical nature of this course, it’s best suited to those with existing knowledge of finance or economic analysis and experience using Microsoft Excel.

Learn how to adapt your organization for the future by leveraging technology, implementing high-road strategies, and empowering your workforce.

The world has experienced a fundamental shift in the business landscape. Automation and artificial intelligence (AI) are at the forefront of this, acting as the catalysts of workplace change. However, technology and business AI are only part of the evolution.

The Leading the Future of Work online short course from the MIT Sloan School of Management explores the various factors driving transformation and shaping the future of business design. It also highlights the role organizations, employees, government officials, and public policymakers must play in response to rapid change. At the heart of it lies the need for a new social contract — the mutual expectations and obligations workers, employers and their communities, and society have for work and employment relationships. By developing a high-road business strategy that benefits employees and shareholders alike, you’ll be better positioned to stay ahead of your competitors while leading your business forward into the future.

Is this course for you?

This program will appeal to anyone interested in the future of work technology and design, and how key changes will impact their career or organization. Business leaders and managers will gain the confidence to make decisions and implement strategies that lead their firms toward the future. Those working in the public sector — such as policymakers, government officials, or members of civic institutions — can use their new skills to influence labor and work development policies. Consultants or specialists in HR transformation, organizational design, business agility, and change management will gain the tools necessary to drive change in their respective organizations and workforces.

Integrate transformative technologies into your own digital strategy, and leverage their benefits to drive your organization forward.

The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course investigates the principles that frame research by esteemed MIT faculty and The New York Times best-selling authors, Erik Brynjolfsson and Andrew McAfee. This program focuses on a unique approach to finding a balance between traditional methods and new ways companies can harness transformative technology to include in their digital strategy and improve best practices.

With an emphasis on enabling an effective digital strategy and pushing digital transformation, this MIT Sloan Executive Education online program focuses on the rebalancing of three key relationships: human minds and machines, physical products and digital platforms, and the core (centralized knowledge) and the crowd (decentralized knowledge). It’s through these lenses that you’ll explore the potential of disruptive technology for business, equipping you to drive innovation within your own organization. Throughout the online short course, you’ll be encouraged to apply your newfound digital strategy business insights to real-life scenarios and ultimately walk away with an MIT digital certificate of completion.

Is this course for you?

This digital strategy and the transformation-focused online program aims to provide CEOs, managers, C-suite executives, and entrepreneurs with the knowledge they need to analyze traditional business strategy models and adapt these in light of current disruptive, digital technologies. It’s also valuable for professionals with strategic decision-making responsibilities across a range of industries. Similarly, it will be beneficial to any member of a senior leadership team looking for a transformation-centered course to stay abreast of how the global business context is changing.

What is a digital strategy?

Digital strategy is the use of technology to achieve business goals. The MIT Sloan Digital Business Strategy: Harnessing Our Digital Future online short course teaches you how to use disruptive technology in your business for innovation and a competitive edge.

Drive effective digital strategies and transformation in your organization

Digital strategy online short courses help executives and managers who want to understand how technology is changing business models and strategies. This MIT digital strategy online short course is designed for professionals who want to lead their organizations through disruptive, transformative change with a positive impact.

Digital leadership

This MIT Sloan School of Management Digital Business Strategy: Harnessing Our Digital Future online short course provides an overview of how to lead a digital strategy, and ultimately, how it is used to drive value in organizations. Learn about the value of digital business models, innovation, and the role of technology in creating new markets and value propositions.

Why do business leaders need a digital strategy?

Technology is changing business in fundamental ways. Many businesses are using digital technologies to create new products and services, enter new markets, and improve operations. To keep up with the competition, it is essential to have a digital strategy that aligns.

Harness the economic potential of blockchain technology.

Blockchain technology has the potential to fundamentally change the way business is conducted, and to transform the foundations of our economic and social systems. The MIT Sloan School of Management Blockchain Technologies: Business Innovation and Application online short course draws on the work of leading MIT faculty and crypto-economics expert Christian Catalini, and examines blockchain technologies from an economic perspective.

With a focus on its organizational opportunities and limitations, the program will equip you with the tools to leverage blockchain technology to drive innovation and efficiency in your company. On completion, you’ll be able to implement a blockchain-based solution to address a business problem within your own context.

Is this course for you?

This blockchain online short course is not technical but rather focuses on the applications of blockchain technology for business. It’s geared toward leaders and managers seeking a deeper understanding of the impact of blockchain technologies in an economic environment, and to identify areas for implementation in their organization.

What is blockchain implementation?

When it comes to blockchain technology, there are a few implementation methods that businesses can choose from. The most common method of implementation is a private blockchain. In this implementation, the blockchain is controlled by a single organization or group of organizations. This allows businesses to have more control over who has access to the blockchain and how it is used.

Blockchain development

Before businesses can start implementing blockchain technologies, they need to understand the basics of blockchain concepts and development. Learn about distributed databases that allow for secure and transparent transactions. This online short course can equip you with an understanding of blockchain solutions, networks, ecosystems, concepts and development.

Understand the business applications that can be implemented

This blockchain course can teach you how to harness the power of this exciting new technology. In addition to learning the impact of blockchain technologies in an economic environment, you will also gain a deeper understanding of its business applications. This can help you to determine whether blockchain is a good fit for your business.

https://www.getsmarter.com/products/mit-sloan-blockchain-technologies-business-innovation-and-application-online-program

Gain the ability to effectively communicate with diverse teams, and across a dispersed workforce, to manage and motivate in the modern business environment.

Strong communication skills and interpersonal relationships are essential in an increasingly complex, dynamic, and technical world.

Communicating persuasively is crucial to inspiring and motivating others, and a requirement when leading a diverse — and often dispersed — workforce. This skill is also valuable when working with external stakeholders such as clients or business partners from abroad.

The MIT Sloan Interpersonal Communication: Strategies for Executives online short course combines research and practice-based methods to help you craft communication deliverables using the RELATE Framework — a scalable professional communication strategy created by the MIT Sloan School of Management. Throughout the course, you’ll also learn how to engage with various audiences and apply a strategic communication lens to understand machines in the corporate context.

Is this course for you?

This course is designed to support you in adopting effective personal and online communication techniques that meet the needs of an increasingly complex, digitalized world. Managers, entrepreneurs, and business leaders who need to communicate with a wide range of stakeholders will find value in developing their skill sets and updating their communication approaches to meet modern business needs.

Similarly, if you’re a consultant, you can enhance service delivery by improving your ability to communicate with diverse audiences or via virtual or social media tools, as required by most multinational companies. If you’re looking to improve your interpersonal skills to match your practical expertise, for example, as a technical or HR professional who wants to better communicate with a team, you’ll find value in the strategic approaches covered in this course.

15% off all courses

Code: GS-AF-LEARN15-2022

End: 31st December 2022

Incorporate machine learning into your business strategy, as you explore the value and impact of this technology.

Machine learning offers an opportunity to gain a powerful competitive edge in business and is increasingly becoming a priority for managers and executives. In the Machine Learning in Business online short course from the MIT Sloan School of Management and the MIT Computer Science and Artificial Intelligence Laboratory (CSAIL), you’ll be guided to discover the business potential of machine learning while developing strategies for effective implementation.

The program focuses on the managerial implications of machine learning and touches on certain technical aspects to provide you with the deeper knowledge needed to craft an effective machine learning integration strategy. Explore the value and impact of this technology, with insights from esteemed MIT faculty and machine learning experts.

Is this course for you?

Although not technical in focus, this online short course will be useful for leaders and decision-makers who want to gain a grounding in machine learning in order to successfully integrate it into their organization. It’s also relevant for managers, data specialists, consultants, and business professionals interested in exploring the technology’s strategic implications. You’ll walk away with a sound understanding of the applications of machine learning in business, without needing to code or program. You’ll also explore the opportunities, capabilities, and scope of this transformative technology.

Plan for digital transformation by focusing on your organization's design and operational backbone.

As technology continues to reshape industries, many companies are seeking large-scale digital transformation as a way to maximize results and get ahead of their competition. To succeed in the digital economy, established businesses must develop and apply new technology and organizational capabilities.

In the Organizational Design for Digital Transformation online short course from the MIT Sloan School of Management, Faculty Director Jeanne Ross offers an in-depth exploration of the five key dimensions of digital transformation, and how successful transformation can occur when systematically driven. These five dimensions form the foundational design principles for organizations seeking to leverage new technologies for innovation. The program also explores how business leaders can influence their organizational mindset to change deeply held, traditional practices. Over the course of six weeks, you’ll examine ways to facilitate digital transformation in your company through business design and strategy, and earn an MIT Sloan digital certificate, online and at your own pace.

Is this course for you?

This program is designed for leaders across sectors who are eager to make digital transformation a strategic priority and optimize their digital business models. Mid-, senior- and top-level managers, including C-suites and other leaders, can benefit from the opportunity to engage with industry experts within the MIT network, and learn to leverage an array of digital technologies to develop new value propositions for their customers.