Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Led by a photographer that's also a certified public accountant, Pye Jirsa, the class teaches the ins and outs of launching a photography business from the ground up. Along with three full days of instruction, Pye shares a 12-week plan to get your business up and running, a business expense calculator and more inside the class workbook. Understand what gear and skills you need before you launch and how to build a portfolio by photographing family members or organizing a stylized shoot.

Stop feeling overwhelmed by the monumental task and tackle one task a day in a 12-week plan. Brainstorm names for your business and learn the different types of business licenses available. Secure a domain name and build a website that's easily searchable. Develop a marketing plan with little investment. Master in-person sales and book your first session.

Whether you want to venture out in portrait photography, commercial work or any other client-based type of photography, learn the "business" in photography business with Pye Jirsa.

WHO THIS CLASS IS FOR:

- Photographers ready to launch a business

- New professional photographers looking to grow a young business

- Photographers interested in working in weddings, portraits, newborns, maternity, families, seniors, engagements or commercial photography

ABOUT YOUR INSTRUCTOR:

Pye Jirsa is a wedding photographer with Lin & Jirsa photography -- but besides running a successful photography business, he also has a background in accounting, creating the perfect blend for teaching the ins and outs of running a photography business. Along with working as a photographer and educator, Pye is also one of the founders of SLR Lounge, an online resource for photographers.

Learn from a founder of a photography business that photographs more than 300 weddings a year. Pye's Los Angeles and Orange County wedding photography business has been named among the top 100 wedding photographers by Brandsmash.

A proven, insanely simple plan to get out of debt, fix your financial life, and achieve your financial dreams— no matter where you are on the financial spectrum— “Start Late, Finish Rich’” is a one-day program that has helped millions and can help you achieve your best financial year ever.

Author of nine New York Times bestsellers, including #1 New York Times bestsellers Start Late, Finish Rich, and The Automatic Millionaire, David Bach will teach you why it's never too late to live and finish rich. He will also share the secrets to becoming an “Automatic Millionaire” and how ordinary people with average incomes can achieve extraordinary wealth.

You’ll learn the basics of financial responsibility, and quick, specific actionable steps to help you increase your savings, improve your investment returns, and crush your debt. David will show you why you’re already richer than you think.

In this class you will learn: 

- How to build financial security starting with as little as $5 a day 

- The #1 Millionaire Habit that changes everything 

- Why budgets don’t work and almost guarantee failure 

- The secret to having a “retirement, dream and security” account 

- How to become rich faster, as a freelancer or small business owner 

- How to organize all your financial information, using the “Finish Rich” file folder system 

- How to create an “Automatic Millionaire Blueprint” system to automate your financial life forever How to create a retirement plan that works “automatically” 

- Why you need a will and what needs to go in that will 

- How couples can work on their finances together and not fight about money 

- Why women must take charge of their financial future today, and what’s the fastest way to own your financial power

Whether you are in debt, living paycheck to paycheck or simply feeling behind schedule on your savings and retirement dreams, David Bach has helped millions take charge of their financial life and he can help you, too.

The proof is in the numbers. With over seven million books in circulation around the world, over a million students, and over a hundred appearances on NBC’s Today Show, David’s teachings work. This one-day program takes a true deep-dive, change-your-life, comprehensive approach to fix, crush, and handle your financial life and financial worries once and for all. It’s never too late to live your dreams.

WARNING: This is NOT a get-rich-quick program but rather a timeless, simple approach to money that anyone can act on in minutes. If you are looking for an “earn more money program, make money online, get rich in days not decades,” this course is not for you. If you want to learn in a fast, fun, and non-judgmental environment, how to build financial security for life, then this is for you. David tells it like it is, and he empowers you to take action now.

Joey Sturgis is the producer behind some of the biggest names in metalcore, including Asking Alexandria, Of Mice & Men, and I See Stars. His sound is one of the most sought-after sounds of the last decade and in this class, he’ll show you the unique mixing techniques that are key to getting it.

This class picks up where Joey’s Studio Pass class left off: you’ve got your session tracked and edited, now how do you turn it into a polished, world-class mix? 

He’ll show you how to get his signature sound, including: 

- EQ and compression strategies for drums, guitar, bass, vocals, and synths/effects 

- How to use automation to fix problem areas and bring out the song’s dynamics 

- Tons of little tips and tricks to take your mix from good to great 

If you want to elevate the quality of your mix, don’t miss Mixing Master Class with Joey Sturgis.

Do you ever wonder why certain photographs linger with the viewer long after they see them? Why sometimes the smallest point of interest makes the biggest impression? How so much “nothing” can feel so compelling in a scene? Minimalism photography techniques can add a powerful storytelling element to any genre, they can evoke emotion, and bring balance to your frame. Using Baffin Island in the Canadian Arctic as his backdrop, this class will outline Curtis’s approach to creating stronger images with a minimalist mindset.

Learn to use the creative techniques of minimalism to intentionally account for every inch of your frame. Discover how to minimize clutter, work with negative space, and master visual balance to boost the overall impact of your compositions. Working in a clean visual style students will learn to look for strong anchors, shapes, and lines while eliminating visual distractions. Curtis will share his experiences and images from some of the world’s most remote destinations to help kick-start your journey toward simplified, cleaner photographs that capture the essence of our world.

WHO THIS CLASS IS FOR:

- Beginner and intermediate photographers interested in outdoor and landscape photography.

- Photographers who want to understand and create with elements of minimalism to help capture the strength and essence of your subject.

- Photographers looking to create cleaner, simplified images that leave an impact on the viewer.

SOFTWARE USED:

- Adobe Lightroom Classic (8.4.1)
- Adobe Photoshop CC (20.0.8)

AFTER THIS CLASS YOU’LL BE ABLE TO:

- Utilize the drawing tools, editing skills and effects you need to turn simple shapes and into sophisticated logos, icons, charts, and complex graphics.

- Develop the eye and confidence in using your imagination to create logos, icons and drawings you'll be proud to share with clients

- Format, edit and apply styles to text with ease

- Thoughtfully use Illustrator to streamline your workflow and add flair to branding, documents, and websites

ABOUT JASON'S CLASS:

Adobe® Illustrator® CC can help you create everything from web icons and product packaging to book illustrations and billboards -- but only if you know all the hidden features. Illustrator CC is one of the best vector graphics software programs available, designed to help you create icons, logos, drawings, type and more for the web, print, or your mobile needs. Yet the extent of the illustrator tools likely means that, if you are self-taught or just opening Illustrator CC for the first time, you're missing out on some key features that not only will bring your designs to the next level, but also streamline your workflow.

When you purchase this course you’ll gain access to an enduring resource to build your skills. You will also receive tutorial material that acts as a reference guide as you explore the software and tackle new projects.

Join well-known software instructor Jason Hoppe to learn how to incorporate a company name into a logo, make a flyer or mock up your new website. In this 20-lesson workshop, Jason covers setting up your document to export your creation for use across devices and everything in between. As a boot camp, this course is structured to allow professional designers to spend about an hour or so each weekday learning the ins and outs of Illustrator in just four weeks.

WHO THIS CLASS IS FOR:

- Adobe Illustrator newbies

- Self-taught Illustrator users ready to uncover the hidden features and workflows design experts use

- Those looking for explanations on Illustrator's latest new features, like the freeform gradient tool

SOFTWARE USED:

Adobe Illustrator CC 2019

Capturing beautiful skin tones is essential to the success of any portrait, yet skin is notoriously difficult to photograph and retouch. Skin comes in all colors, tones, and textures — each requiring a different treatment.

Learn how to handle your subject's skin and add polish to all of your portraits. In this course, Lindsay Adler will take you through the essentials of understanding, lighting, photographing and retouching skin in all its variations.

Lay a strong foundation for a great shoot by learning easy make-up tips. Get an in-depth look at how light modifiers, reflectors, and direction of light impact the appearance of skin for both natural light and studio lighting. Learn advanced color calibration and color correction. Master setting up your camera to capture accurate color and when to modify in post-production to get ideal skin representation.

Lindsay will teach you how to work with a variety of skin textures and tones – whether the skin is very pale, extremely dark, very oily, has extreme blemishes and much more. You’ll learn everything from how to photograph each type of skin to how to retouch these varieties in the skin.

Software Used: Adobe Photoshop CC 14.2

Let’s be honest, flash photography is intimidating. Many photographers never learn the power of flash because at first glance it looks complicated and overwhelming. This course is the exact opposite. In around 90 minutes, you will walk away not only understanding flash gear but also having a simple framework to immediately begin using flash in your own work.

I’m going to show you how easy flash can be. From creating dramatic portraits straight out of the camera to using flash for a more natural and soft look. You will walk away from this course with everything you need to get started using flash. Should you choose to dive deeper down the rabbit hole of lighting, this course will also prepare you for the Lighting Series, a four workshop intensive that covers the ins and outs of location lighting for portraiture.

WHO THIS CLASS IS FOR:

- Beginners that understand their camera

- Beginners that want to start learning flash

- Beginners that want to learn how to use flash for portrait

ABOUT YOUR INSTRUCTOR:

LPye Jirsa is a photographer, educator, author, podcaster and lifelong learner. He has made a career out of creating frameworks that simplify complex subjects. Frameworks that have helped millions of people learn languages, creativity, photography, lighting, business, communication and even relationships.

There is a magic and beauty to wedding days that doesn’t have to be posed or fabricated. You can take photographs that are authentic and dynamic by drawing on classic documentary photography techniques. Join Tyler Wirken for a class exploring the practice of documentary-style wedding photography.

This course will teach you how to take unique, distinctive images that break away from standard styled shoots and set-up poses. Tyler will encourage you to think deeply about why we take wedding photos and then help you use those insights to create an actionable roadmap for getting the real moments during weddings. You’ll learn how to get up close and capture the more intimate moments of a couple’s wedding day without feeling like you’re intruding or disrupting. From being more present in the moment to getting through family photographs in twenty minutes to developing your one-of-a-kind perspective as a photographer, you’ll build strategies for ensuring the moments you capture are beautiful and real.

If you want to stand out in the sea of wedding photographers and take photographs that more meaningful than meticulously posed, then this course is for you!

Parents are eager to document their little girls' and boys' lives through photos, from the moment they’re born until the day they leave the nest. But those first few months of infanthood are some of the most challenging times to get beautiful photos. Whether you're in NYC or San Francisco, posing those pliant little ones in ways that are both creative and secure is something even the most experienced photographer can find intimidating. Doesn't matter if you have a Nikon, or Sony, you can always look into your baby's eyes and take a picture.

Kelly Brown has made newborn photography her specialty, consistently delivering stunning images of these precious subjects to overjoyed parents. Through many years of practice, experimentation, and success, Kelly has gained the expertise to teach you how to become proficient in newborn and baby photography and build your own business around this lucrative niche.

This class will show you:

- The essentials and little details of setting up your newborn photography business for a great start.

- How to market your business, and get new clients.

- Tips for working with older siblings, parents, and whole families so that everyone feels happy and comfortable.

- How to handle and pose newborns safely and basic photography safety tips.

In this course, Kelly will show you how to create a safe, comfortable and happy space for families and newborns alike, so you can take pictures that will celebrate these special first months of life. She’ll guide you step-by-step on how to pose newborns using a variety of props, what photography safety measures must be taken, how to build trust with parents and older siblings, and what equipment you’ll need. From setting up lighting and taking close-ups to edit skin tones, she'll help improve your photo sessions. She’ll also give you helpful advice on how to start, run and grow a newborn photography business, from using your surrounding area and setting up your studio to pricing your services to marketing and client outreach.

WHO THIS CLASS IS FOR:

- Newborn photographers who are interested in adding another genre of photography to their business.

- Those who want to feel confident in their ability to handle a baby safely during photography sessions.

- Photographers who want to learn how to interact with parents to calm their fears and make them feel comfortable.

During this course, Audrey Woulard will do a deep dive into how she uses light in the most simplistic way possible to create dramatic-looking images. We will heavily dive into capturing ambient light and utilize just one strobe and one modifier. No other photography equipment will be used. In this class, you will learn to recognize many different types of light that photographers may overlook. You will be shown how to recognize light at different times of day and what it can do. We will go over how to utilize our natural surroundings to bend and shape light to create different looks that are often created with multiple light setups. In addition to finding the light, we will go over different interpersonal skills that will help guide your subjects to set up the shoots for the desired outcome.

We will explore different locations and will showcase how light changes depending on the different surfaces it is shining on and how to use that to your advantage when photographing people. How light reflects the color and how to use that to your advantage for a dramatic look in the most simplistic way. How to use just one strobe light to aid in your light exploration to work with ambient light to achieve different looks. In order to have control over shaping light, you need to be able to control the photo session. Where applicable, we will go over different ways to help steer the photo session timing in your favor to have maximum photographic control.

Once the images are created, we will utilize Adobe Photoshop and Adobe Camera RAW to showcase tips and tricks to accentuate the light that was captured in-camera. When we are using Photoshop it will be by hand, and there will be no actions used.

WHO THIS CLASS IS FOR:

- Intermediate Photographers who are wanting to learn how to use light creatively with a minimalistic approach.

- Beginner photographers who are interested in how to combine ambient and created light.

- Beginner/Intermediate photographers who desire to level up their creativity

SOFTWARE USED:

- Adobe Photoshop 2020
- Adobe Camera RAW

ABOUT YOUR INSTRUCTOR:

Audrey Woulard is a portrait photographer, and she is a Nikon Ambassador. She has been a full-time professional photographer for the last 17 years photographing teens and their families. In addition to her portrait work, she also photographs select commercial assignments for brands such as Iams Pet Food and Pottery Barn. Audrey has been a regular instructor for Imaging, and WPPI for over a decade. Her work has been featured on the cover twice of Professional Photography Magazine. She has been featured in Rangefinder Magazine, InStyle Magazine, People Magazine, and US Weekly magazine. Audrey was awarded the Professional Photographers of America Vanguard Award for her sharing of talents and service that has enriched the profession of photography. She is the creator of AW Teaches which is a website dedicated to providing education to photographers. Audrey resides in Chicago with her amazing husband, and they are the parents of four young men that they are immensely proud of.