Establish and enhance brand identity when you adopt techniques and technologies that have revolutionized the marketing industry. When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.

Targeted strategies, pay-per-click advertising, and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more. Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.

Learn how to:

- Use digital marketing strategies and analytics to promote brand awareness

- Utilize data to determine the position of a product in the market

- Recommend both internal and external marketing strategies

- Develop marketing plans that align with company missions, objectives, and goals

- Write and communicate effectively for companies and consumers alike

- Apply legal and ethical principles to marketing goals

- Collaborate across environments to ensure the creation, capture, and delivery of value

Accelerated Bachelor's-to-Master's Pathway Option: Earning a master's degree can set you apart in a competitive field and prepare you for top marketing jobs. Our BS-to-MS accelerated degree pathway can help you earn your degree faster. Your digital marketing courses will expose you to the latest methods of capturing attention online. Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most. Email, website, display ads, social media.

" There are many platforms in digital marketing," said Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership... As students get to understand digital marketing, they see it as more than only social media. Aside from the general education courses required of all our undergraduate students, you'll learn the fundamentals of both business and marketing."

Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting, and business systems. Any business graduate will tell you that being well-rounded in business can help your career. Why are students required to take a business core?

SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today's organizations are seeking from their employees:

- Business communication

- Global orientation

- Innovative and entrepreneurial thinking

- Problem-solving and decision making

- Social and corporate responsibility

- Teamwork and collaboration

You'll also complete your marketing courses: 6 courses for 18 credits. These courses no matter which online marketing degree you're going for can serve you well in your marketing career, wherever it takes you. Within your major, you'll dive deeper into topics like consumer behavior, social media, and strategic brand management. Your digital marketing concentration, of course, provides you with an opportunity to study fundamental elements of digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment giving you the hands-on experience you need.

"SNHUs digital marketing degree offers students the opportunity to dig deep into the quickly changing landscape of digital marketing," said associate dean Meleena Eaton, "while also gaining a strong understanding of key marketing tenants like consumer behavior and brand management that apply regardless of channel."

Your digital marketing courses may include:

- Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies.

- SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).

- Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.

- Digital Analytics: Explore online advertising metrics, social media analytics, and other approaches to digital marketing measurement.

You'll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems and you may even want to show your work in job interviews. Plus, our digital marketing degree online has 18 credits and 6 courses of free electives. This area of your requirements is important if you have credits to transfer that don't fit your program, if you want to take a few more marketing classes or if you'd like to add a complementary minor to your degree.

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials:

- Completed free undergraduate application

- Prior transcripts, which we can retrieve at no cost to you

- Test scores are not required as part of your application Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.

$150 Graduation Fee, Course Materials ($ varies by course)