Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment. Develop into the branding and digital marketing master the industry demands when you earn the Master of Science (MS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.

Learn how to:

- Use digital and social media activity and data to inform decision-making

- Analyze and interpret data to align marketing plans to strategic goals

- Maximize opportunities through the use of marketing theory and practices

- Gather information through diverse media to inform and persuade stakeholders

- Develop international marketing strategies

- Ensure marketing practices comply with regulatory standards and ethical practices

- Manage a brand to ensure the creation, capture, and delivery of value

"By specializing in your master's in marketing online, you'll be on your way to developing yourself as a digital marketing master. That's because our master's-level courses are taught by instructors who work and have experience in marketing. And that means you're learning from professionals who are currently practicing marketing and can share stories of their success in the field. The instructors always want to see you succeed," said Kathryn Gladis '16 '20G.

"In my experience, if I ever had a question, the response back was always quick and helpful." "All my instructors were amazing," said Danielle Upham '19 '21G. "The instructors are all timely in their responses. They all helped me when my home was under attack from tornadoes when my father died when my family had COVID, and just general questions. I've never had more caring instructors before."

In the master's in the digital marketing program, you'll have 8 core marketing courses and 4 concentration courses in digital marketing. Your core courses include topics like strategy, analytics, consumer behavior, and ethical and legal issues. All of our master's in digital marketing students also take the Strategic Digital Marketing course as part of the core. This is an excellent introduction to your digital marketing concentration: You'll learn the ins and outs of the platforms and technology, which can better position you to create integrated online strategies that are met with success. This class has a hands-on approach, giving you practice for real-world scenarios.

Jennifer Monzón '21 was impressed by her International Market Strategy course. "I've always worked for domestic companies in the entertainment and now in tech," she said. "Taking this course gave me a glimpse as to what factors make or break a product or service in another country with different languages, different cultures, a different way of life. It was super interesting to research."

Your concentration courses allow you to better understand online activity to make more informed organizational decisions. These courses may include:

- Digital Story Telling and Branding: Learn about theories and applications that can help you stand out from the pack in the digital space. Get hands-on experience that allows you to roll out your strategies through various approaches and analyses.

- Online Marketing Channels: Discover just where you can market your products or services online. From social media to email and even gaming, you'll see the pros and cons of the channels and which can work best for your audience.

- Social Media Marketing: Explore possible tools, then start constructing and evaluating social media content, its impact, and its practical use in a marketing context. Learn more about how social media can be used for not only marketing and advertising, but also public relations, journalism, and civic/political participation.

- Websites and Search Engine Marketing/Search Engine Optimization: Gain more insight into the differences between search engine marketing (SEM) and search engine optimization (SEO). Discover the benefits and limitations of SEM and SEO strategies as well as how you can use these tools to effectively reach customers.

Gladis chose this degree and concentration because of the courses she would get to take. "I was originally attracted to this program because of the digital marketing focus," she said. "This program featured specific courses that would enhance my knowledge of digital marketing strategies and programs that would help me to gain experience that I could directly relate to real-world job opportunities."

When you near the end of your program, you'll take your capstone course. This gives you the opportunity to show what you know to take all of the skills and knowledge you've learned for a final assessment.

For Gladis, the capstone left a huge impression on her. "This course gave us some freedom to put together everything that we learned throughout the program and design a strategic marketing plan from start to finish for a Fortune 500 company," she said. "We got the chance to open a franchise in a new location and create the marketing strategy for the new setting. This was the most real-life situation within a course and I got to utilize previously learned skills to create the strategy, budgets, and ads themselves through programs like InDesign and Canva."

Coursework within this concentration also aligns with these industry-recognized certifications including:

- Hootsuite Platform Certification Exam

- HubSpot Email Marketing Certification

- HubSpot Inbound Marketing Certification and Exam

- HubSpot Content Marketing Certification and Exam

Hootsuite, a social media management platform, and Hubspot, a software company for marketing and sales, are recognized names throughout the industry. These alignments are intended to offer students access to the thinking behind some of today's most respected organizations. By earning your master's in digital marketing online at SNHU, you can prepare for these exams and possibly add more credentials to your resume as you navigate the job market.

"I was incredibly thankful for the classes that also included certifications in the coursework," Upham said.

Don't have a business background? Students who don't have an undergraduate degree that focused on business may be required to take a Business Foundations course. Speak with your admission counselor or academic advisor if you think you don't need to take this course.

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials:

- Completed Application

- Undergraduate transcripts, which we can retrieve for you by submitting a Transcript Request Form Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.

$150 Graduation Fee, Course Materials ($ varies by course)