Learn how to maximize the market potential of brands and businesses when you earn your Master of Business Administration (MBA) in Marketing from Southern New Hampshire University. Marketing is about more than selling a product. It's about creating a lasting relationship between a brand and a consumer. As such, it can be one of the most powerful tools there is to drive business not only today but in the future. SNHU's MBA is one of the most affordable masters of business administration programs in the nation at only $18,810 in total tuition. And in about a year, you could not only get an MBA but also earn credentials to help build up your resume along the way embedded, industry-recognized credentials throughout the courses so you can strengthen your own brand.

Learn how to:

- Integrate, synthesize and apply business practices in a marketing context

- Analyze and interpret data for decision-making

- Develop and foster adaptable strategies for an organization

- Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices

- Cultivate globally aware and culturally responsive teams and organizations

- Create and implement plans around cultural, ethical, and legal standards, as well as sustainable practices

The program's coursework revised in 2021 can help you understand how to attract buyers of all demographics and use your expertise to meet business marketing objectives. Classes help you develop skills around emotional intelligence and critical thinking to better understand target consumers. With an overhaul in 2021, the online MBA program has features that can benefit all business students. The marketing MBA program is now made up of 7 core classes and 3 concentration classes allowing you to finish your program in about a year should you attend full time. In your business core, you'll study topics like leadership, strategy, and innovation. But unlike other MBA programs out there, all topics are weaved throughout the courses so that more business practices come together at once giving you an efficient MBA experience.

With the MBA program, one course you as a marketer might be particularly interested in is the Optimizing Brands class. Here, you'll learn how to balance brand management with impactful marketing strategies. You'll also study the key brand elements of identity, trust, and building habit-forming brand experiences. Throughout the course, you'll get hands-on experience as you develop a marketing strategy for an organization, applying skills you're building like market research, target market identification, customer trends in the marketplace, and ethical considerations. You'll find that you'll gain real-world experience throughout your business core. The curriculum now features scenario-based learning activities throughout the program. You'll "live" in an interactive storyline, meaning you'll be assigned a situation that needs a solution. Then you'll work your way through it by using what you're learning in the classroom skills like critical and creative thinking, problem-solving skills, or disciplinary and interdisciplinary knowledge.

You then have 3 concentration courses in your program. Each explores a different area of marketing, helping you build a toolkit of skills you can successfully apply in the real world:

-Promotions Management addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts, and the role of ad agencies.

- Consumer Behavior and Marketing investigates psychological, sociological, economic, and anthropological influences both theoretical and research-based. Applying these principles, you'll then learn how to design effective marketing strategies and ultimately a fully-fleshed marketing plan.

- Brand Management helps you develop an understanding of the theories, models, and strategies that enable an organization to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models.

For Michael Krupa 20, the Brand Management course functioned as a perfect capstone to the MBA in Marketing. "Brand Management was the class that stood out to me the most," Krupa said. "The course taught me so much about the various levels of branding, what a brand truly is and how it is so much more than a logo and colors."

"The assignments and hands-on learning format, he said, helped him connect the dots and extract deeper meaning from the material. "While the readings, discussions, and assignments were exciting, my instructor was also engaging," Krupa said. "Ultimately, I learned that successful branding can truly define the personality and unique identity of an organization."

Should you be interested in learning even more about marketing beyond your MBA, you could also pursue a graduate certificate beyond the standard degree program. This allows you to list another significant credential on your resume with minimal additional coursework. If you chose to earn your marketing graduate certificate, you could enhance your marketing know-how and add an additional credential to your resume with just 2 extra courses.

Don't have a business background? No problem. Our MBA is accessible to everyone. Interested students must have a conferred undergraduate degree for acceptance, but it can be in any field. Those without an undergraduate degree in business or a related field may be asked to complete up to 2 foundation courses to get started. These foundations cover essential business skill sets and can be used to satisfy elective requirements for the general-track MBA. With foundations, the maximum length of your online MBA would be 36 credits.

Attend full-time or part-time. Students in the MBA have the option to enroll full-time (at 2 classes per term) or part-time (with 1 class per term). Full-time students should be able to complete the program in about 1 year, while part-time students could finish in about 2 years. Our SNHU students are busy, often juggling jobs, family, and other obligations, so you may want to work with your academic advisor to identify the course plan that works for you. The good news is, you can switch from full-time to part-time and back again as often as you want.

Part of our mission to expand access to quality, higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials with no GRE or GMAT required. Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.

$150 Graduation Fee, Course Materials ($ varies by course)