Today's business environment requires marketers to be nimble. As culture and society changes and new platforms, media types, and tools emerge it also means being able to assess resources while providing creative solutions. The Master of Science (MS) in Marketing program at Southern New Hampshire University offers valuable experience to gain and build on prior marketing knowledge and will prepare you to take on the challenges of a growing and evolving industry.

The master's in marketing online coursework focuses on brand building, campaign planning, and analysis as well as engaging target audiences through every modern media channel available. You'll acquire analytical, critical-thinking, communication, and decision-making skills, along with the opportunity to participate in industry-aligned certification preparation. Our MS in Marketing degree includes timely and relevant content that will prepare you for multiple careers in today's landscape. The MS in Marketing program can help you develop critical skills in brand management, customer loyalty, and audience engagement through diverse media and comprehensive marketing plans. By earning your master's in marketing, you could be prepared for a professional career as a marketing analyst, brand director, or related marketing positions in public, private, or government sectors.

Learn how to:

- Analyze and interpret data to develop marketing plans

- Use marketing theory and practices to create and lead integrated strategies

- Negotiate with stakeholders through the use of diverse media

- Develop international marketing strategies that address various cultural environments in a global economy

- Cross-check marketing practices against legal, regulatory and ethical practices

- Manage a brand at every stage to ensure the creation, capture, and delivery of value

SNHU's online master's program aligns with the American Marketing Association's Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge. This alignment allows you, with additional requirements, to pursue certification that will give even more credibility to your resume as a qualified marketer, proving to employers that you are equipped to handle their marketing challenges.

Note: SNHU does not guarantee that the completion of this program will result in certification. In addition to successfully completing the educational requirements, students may need to meet other certification requirements. The curriculum in the online master's in marketing program features an in-depth marketing foundation while also offering a broad range of electives that will allow you to tailor the program more specifically to your areas of interest in support of your personal career goals. Various courses throughout our MS in Marketing program, along with its concentrations, are integrated with content to help students prepare for industry-leading certifications. These alignments are intended to offer students access to the thinking behind some of today's most respected organizations.

"We've embraced the importance of industry certifications and credentials," said Dr. Jessica Rogers, senior associate dean at SNHU. "We've identified opportunities for students to add to their portfolios and resumes through external certifications that are in demand from employers. We know these industry certifications provide students and their employers with added value. Within many of our marketing courses, students will see references to and projects around such certifications and credentials. Not only do these certifications and credentials add to employability, they also help bring life to course content and associated real-world projects assigned. - AMA Professional Certified Marketer - Hootsuite Platform Training - HubSpot Content Marketing Certification - HubSpot Social Media Certification - HubSpot Email Marketing Certification Like the ability to earn certifications, classes at SNHU often go beyond just the classwork."

"SNHU is different than my previous experience in the sense that there was a lot more interaction with other students in the online classes," Naeem Jaraysi '21 said a great chance to learn from others with both similar and different marketing backgrounds. "We'd be in groups a lot of time in projects, and that really helped me connect with people, even though we were so far apart."

The courses and capstones in this degree program are designed to prepare you to apply leadership, critical thinking, communication, and problem-solving skills to various leadership and management roles in marketing moving forward. You'll have the option to select one of 4 concentrations including digital marketing, new media & communications, marketing research & analytics, and social media marketing.

"I learned a lot in the marketing capstone," said Yolanda Y. Cox '21. "Being able to put everything I learned into one class was so helpful. I felt prepared and ready to implement many of the things I learned." Should you choose the general track, you'll be able to choose from a range of interesting and relevant electives to bolster your knowledge, including Operations Management, Sport Marketing and Media, and Quantitative Analysis for Decision Making."

"And in SNHU's courses, you'll be learning from instructors with industry knowledge. They had that relevant background and were able to give that practical feedback on what was happening in the industry," said Derald Wise '14 '18G. "So, to me, I think that was the biggest asset, having that constant communication."

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials:

- Completed Application

- Undergraduate transcripts, which we can retrieve for you by submitting a Transcript Request Form Acceptance decisions are made on a rolling basis throughout the year for our 5 graduate terms.

$150 Graduation Fee, Course Materials ($ varies by course)