Learn how to leverage social media to engage consumers, build loyalty and drive business in the online Bachelor of Science in Marketing with a concentration in Social Media program. Southern New Hampshire University's social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you'll dive deeper into the ever-evolving and high-growth online social media marketing environment.

You'll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences. Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well-versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor's in the marketing program.

Learn how to:

- Use social media tools and strategies to develop campaigns that engage consumers and achieve organizational goals

- Analyze primary and secondary data to position a product in the market

- Recommend strategies for an effective marketing mix

- Develop strategic marketing plans that align with an organization's mission, objectives, and goals

- Employ effective written and oral communication skills

- Apply legal and ethical principles to marketing activities

- Collaborate with internal and external cross-functional teams

As an added bonus, students in this program will also have the opportunity, if they so choose, to gain their HubSpot Social Media Certification, which can help you stand out with employers by giving you the tools you need to shape conversations around businesses and building brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience.

Accelerated Bachelor's-to-Master's Pathway Option: Earning a master's degree can set you apart in a competitive field and prepare you for top marketing jobs. Our BS-to-MS accelerated degree pathway can help you earn your degree faster. SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history, and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product.

This specialized online marketing degree program consists of 4 concentration courses:

- Social Media Marketing Strategy

- Social Media Campaign

- Digital Advertising

- Writing for New Media

Social Media Marketing Strategy will challenge you to successfully create and implement a social media marketing campaign. You'll then evaluate and measure its success. The course will focus on key elements such as identifying social media tactics with the appropriate target market and developing strategies to engage those markets through relevant social media channels. A requisite of Social Media Marketing and Strategy, Social Media Campaign further develops your ability to successfully implement a social marketing campaign. The course will focus on key elements such as audience, campaign objectives, strategic plan, tactics, tools, and metrics to measure success. The Digital Advertising course explores the entire digital advertising landscape including search-advertising strategies, social media marketing, and inbound marketing.

"When you say the words digital marketing, nine out of 10 people assume you mean social media. But that's just one piece," said Steve Geibel, adjunct instructor at SNHU. "By taking a broader look at digital advertising, this course helps you understand the value of each tactic, both on its own and as part of an overarching strategy. Finally, Writing for New Media can help you build content-development skills critical for new and emerging digital media technologies. You'll explore the various strategies for delivering and adapting essential information through diverse multimedia platforms."

"The courses were fabulous," said Christine Viera '21. "I definitely learned an amazing amount from each of them. The classes also build on themselves, meaning the program uses the information from previous classes, showing the student that they have progressed in their learning and abilities. Paired with the major courses of the BS in Marketing program, along with a cutting-edge business core, you'll gain critical skills that can help you stay competitive in a dynamic industry."

"Staying ahead of the competition has never been more important," said Dr. Jessica Rogers, senior associate dean of marketing at SNHU.

"The landscape for businesses is changing so rapidly, that it has become a key strategy to [know what the competition is doing] to help inform your own digital strategy." That's why it's important that you'll learn from instructors who've worked in the industry. "All my instructors were amazing," said Danielle Upham '19 '21G.

"They're marketers in the field, and they had the real-world experience to provide in the discussions every week." Viera agreed, noting that they were on hand to help her when she needed it. "The professors were always helpful and easily reachable," Viera said. "I felt that when I needed help or to reach out with a problem, they were accessible and responded quickly."

Expanding access to quality higher education means removing the barriers that may stand between you and your degree. That's why you can apply at any time and get a decision within days of submitting all required materials:

- Completed free undergraduate application

- Prior transcripts, which we can retrieve at no cost to you

- Test scores are not required as part of your application Acceptance decisions are made on a rolling basis throughout the year for our 6 (8-week) undergraduate terms.

$150 Graduation Fee, Course Materials ($ varies by course)