Certificate of Achievement in Journalism/Blogging
Cabrillo College
Aptos, CA
The Journalism/Blogging Certificate of Achievement focuses on teaching students to be professional storytellers, to record history, to investigate government and business practices and to create lighter community features that take their viewers behind the scenes. They will learn multidisciplinary skills, including filming and editing videos and creating podcasts, blogs, and vlogs. They will be ready for a job market that requires more skills than just writing or editing, that demands reporters who can be “backpack” journalists, able to report instantly in a variety of methods. They will also have an integral understanding of the laws and ethics behind reporting and they will know how to present stories fairly and accurately.
Upon completion, students are versed in the most up-to-date methods of storytelling, including video, podcasts, social media as well as reach professional levels of print and broadcast media. Skills can be applied to reporting, producing, and editing news, creating marketing and digital content, writing newsletters or blogs and exploring methods to better reach customers and clients. This certificate can lead to career opportunities in media, website design and creation, blog or vlog development and maintenance, corporate marketing and public relations, local media, and/or any non-profit, for-profit, companies, government entities, small businesses, or community organizations where communication skills are valued. Students pursuing this certificate can range from those looking to learn to communicate and write better to professionals who wish to refresh their marketing skills to community members. The certificate can lead to a degree in journalism or transfer to a four-year college.
PROGRAM OUTCOMES
UPON SUCCESSFUL COMPLETION OF THIS PROGRAM, STUDENTS SHOULD BE PREPARED TO:
🗸 Apply principles of journalism in writing news leads and stories based on collections of story facts, including those compiled by the reporter, with potential use of script writing, social media, visual storytelling, and spoken narration for radio.
🗸 Apply design principles (contrast modularity, hierarchy, proximity, size, consistency) to create readable, organized, eye-catching newspaper or blog pages using cameras, software, and hardware technology.
🗸 Analyze the effects of mass media on historical and contemporary society, including interconnected economic, political, cultural, and media systems and active engagement with anti-racist issues, practices, and movements to build a diverse, just, and equitable society beyond the classroom.
🗸 Apply concepts, theories, and methods used to study the social dynamics of race and ethnicity in the U.S to the evaluation of audience interest in order to create comprehensive articles, blog and social media posts, and visual narrative presentations.