Certificate of Achievement in General Business
American River College
Sacramento, CA
The General Business certificate provides an overview of the various disciplines in business such as management, marketing, accounting and finance. It is intended to meet the needs of students who wish to develop, retrain or upgrade skills.
Student Learning Outcomes
✔ Identify the functions of management and apply them in business situations.
✔ Analyze written communication.
✔ Evaluate and apply the basic concepts of marketing in both for-profit and non-profit organization.
✔ Develop leadership skills and abilities that are effective in managing a multicultural workforce.
✔ Apply commonly used computer application programs to create relevant business documents.
✔ Apply business mathematics in order to analyze data and solve business problems.
✔ Explain small business practices such as record-keeping, financing, marketing, and creating a business plan.
✔ Compose effective business documents.