The curriculum prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution, and pricing. The curriculum was developed in cooperation with the Western Association of Food Chains (WAFC) and is a nationally-recognized certificate.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Analyze the customer service factors involved in obtaining customer goodwill, enhancing the company image, and communicating with customers.

- Write effective business correspondence, and give clear, concise oral presentations.

- Achieve confidence working with whole numbers, fractions, and percentages and applying them to common business problems such as markup, markdown, simple and compound interest, payroll, discounts, etc.

- Identify the five mental stages of a sale.

- Write a features-and-benefits analysis of a product.

The Marketing Management program provides students with core skills for employment in sales, marketing management, marketing research, promotions, and customer service. Students will complete course work that emphasizes customer segmentation, marketing plans, marketing research, consumer behavior, social media marketing, and marketing communication. This program is designed for entry-level career paths in Marketing Management, Advertising and Promotions, Marketing Analysts, Market Researcher, Social Media Coordinator, and Sales.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Develop a marketing plan tailored for a specific target market.

- Analyze an organization’s strengths, weaknesses, opportunities and threats from a marketing perspective.

- Explain the environmental factors which influence consumer and organizational decision making.

- Identify the ethical challenges that companies face in marketing a brand.

The curriculum prepares students to seek employment as managers or supervisors in medium or large corporations, emphasizing leadership skills. The business supervisor coordinates the operation, production, distribution and sales divisions within an organization by planning, organizing, directing, controlling resources and executing administrative policies through support personnel.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Compare and contrast international and domestic business.

- Write effective business correspondence, and give clear, concise oral presentations.

- Research and analyze management and leadership issues and provide solutions.

- Demonstrate the ability to work cooperatively with others.

The curriculum prepares students for competing in the international global marketplace. Emphasis is on importing, exporting and establishing an overseas business presence. This curriculum is designed for the individual international entrepreneur, as well as the established company executive.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Compare and contrast international and domestic business.

- Write effective business correspondence, and give clear, concise oral presentations.

- Achieve confidence working with whole numbers, fractions, and percents and apply them to common business problems such as markup, markdown, simple and compound interest, payroll, discounts, etc.

- Identify and apply the major components needed to perform a country analysis.

- Perform simple foreign exchange calculations to determine the cost of foreign products and the book value of foreign companies.

The curriculum prepares students for careers in investment banks, stock brokerage firms, insurance companies, and firms providing financial advice in buying and selling stocks, bonds, or shares in mutual bonds.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Identify the various ways by which business enterprises are financed. Explain the legal elements of financing a business.

- Write effective business correspondence.

- Achieve mastery and confidence working with whole numbers, fractions, and percents and use these skills in everyday business transactions.

- Describe financial controls that may be used to keep a business successful.

- Use computers to collaborate with others to solve business problems.

The Certificate of Achievement in Entrepreneurship and Small Business Management is designed to cultivate the innovative, entrepreneurial skills necessary for today’s fast-paced, continuously changing business environment. Students will learn how to think and act flexibly, creatively, and critically. This Certificate provides students of any discipline with the tools and skills required to organize and plan their own business or to innovate within an organization.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Design and develop a strategic business and marketing plan that can be used to prepare a new business launch, to achieve entry into new markets, or to change and grow an existing business.

- Evaluate how business concepts such as brand building, financial management, business law, resource allocations, and change and uncertainty for competitive advantage affect the growth of a small business.

- Apply quantitative reasoning to common business problems, including markup, markdown, simple and compound interest, payroll, and discounts.

- Apply the business skills of planning, managing, financing, and marketing to create a new venture or help lead an existing business to think with a higher degree of innovation.

- Analyze self-motivation, roles, creative abilities, and communication skills in the context of the entrepreneurial mindset.

The curriculum prepares students to work in entry-level positions in the field of cell culture including stem cell culture. Emphasis is on practical laboratory skills combined with training in a working laboratory setting.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Understand, interpret and write laboratory documents, SOPs, protocols, and notebook documentation.

- Be able to use, maintain, calibrate and/or validate standard laboratory equipment.

- Be prepared for entry-level technician positions in laboratories performing stem cell research in the biological technology industry and in research institutes.

The curriculum prepares students to work in entry-level positions in the field of biotechnology where a biology or chemistry degree is not required. This is an interdisciplinary program including courses and practical training in math, chemistry, biology, computer skills and English. This program prepares students using scan guidelines. Emphasis is on practical laboratory skills combined with training in quality assurance and quality control in a working laboratory setting. Students are kept informed on current advances in biotechnology by speakers from the industry, internet assignments and tours of local biotech facilities.

This program offers classroom instruction plus supervised work experience in the biotechnology industry. Students must be willing to spend time working on long-term projects and participating in outreach programs.

Students must be able to provide their own transportation in the final semester to an internship site. Employment opportunities include the biomedical industry, academic research labs, pharmaceuticals, agriculture, food science labs, and genetic engineering labs.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Students who have previously completed the coursework required for the laboratory assistant option and need only the BIOL 102A – BIOL 102D courses may take a “fast track” and complete the option in 1 year.

Program Outcomes

- Understand, interpret and write laboratory documents, SOPs protocols, and notebook documentation.

- Be able to use, maintain, calibrate and/or validate standard laboratory equipment.

- Be prepared for entry-level technician positions in the biological technology industry and in research laboratories with an emphasis on the medical environment.

Courses that are part of the Biological Technology - Computational Biology curriculum are designed to prepare students to work in the biotechnology industry by providing training in basic data acquisition, management, and analysis in laboratory environments. This is an interdisciplinary program including courses and practical training in statistics, basic concepts of molecular biology, bioinformatics programming, and the use of bioinformatics applications and resources.

Employment opportunities include the biomedical industry, academic research institutions, pharmaceutical companies, and genetic engineering laboratories.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Demonstrate an understanding of the fundamental concepts of molecular biology, including DNA, genes, proteins, and genomes.

- Use online resources such as NCBI (National Center for Biotechnology Information) and bioinformatics applications to research and analyze biological data.

- Understand and use computer programs to perform customized analyses of biological data, using statistical measures to determine the significance of results.

The Biological Technology - Laboratory Skills program at Pasadena City College prepares students to work in entry-level positions in the field of biotechnology. Emphasis is placed on program participants developing competencies for working in a laboratory environment, including; performing basic and advanced laboratory techniques; collecting, documenting, and analyzing data; and participating in short-term independent projects. The core curriculum comprises instruction and hands-on training in general laboratory skills, advanced DNA and protein techniques, and mammalian cell culture procedures. Courses are taught in a working laboratory setting which allows students to also learn employability skills as they work. Performance evaluations include assessment of documentation and laboratory skills as well as workplace competencies.

Prerequisites

BIOL 110 INTRODUCTION TO BIOTECHNOLOGY

Potential career opportunities available after earning a Certificate of Achievement - Laboratory Skills are available in the following areas: biomedical industry, academic research institutes, pharmaceutical companies, agricultural and food science laboratories, and genetic engineering facilities. Occupations include chemical technicians; instrumentation/calibration technicians; inspectors, testers, sorters, samplers, and weighers.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Program Outcomes

- Understand, interpret and write laboratory documents, SOPs, protocols and notebook documentation.

- Be able to use, maintain, calibrate and/or validate basic laboratory equipment.

- Be prepared for entry-level technician positions in the biological technology industry and in research laboratories.