The Marketing degree provides an opportunity for students to acquire knowledge and training for careers in sales, advertising, and marketing. The competency-based curriculum is designed to prepare students for a variety of positions and to provide basic training for advancement to management positions and for transfer to four-year universities.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

🗸 Integrate the functions of the marketing mix.

🗸 Identify and examine consumer’s buying behavior and evaluate which marketing communications medium will most effectively meet the needs of the marketplace.

🗸 Incorporate principles of product development, pricing, distribution strategies, promotion strategies and market research.

🗸 Apply the marketing mix to create and analyze various marketing strategies.

🗸 Plan, produce and select the appropriate media for advertising.
Communicate effectively verbally and in writing in various business settings.

Career Information

Buyer, Account Executive, Entrepreneur; Investment Counselor, Marketing Services, Purchasing Agent, Salesperson, Shipping Clerk, Marketing Manager, or Importer/Exporter. Some career options may require more than two years of college study.

This degree offers the skills necessary for jobs in fashion coordinating, promotion, visual presentation, management, merchandising, retail buying, and entrepreneurial opportunities.
This degree prepares students for entry-level jobs in retail merchandising, such as department store buyers, small boutique buyers, visual merchandisers, sales associates, management trainees, product developers and wholesalers. It also prepares students for self-employment or entrepreneurship.

Student Learning Outcomes
✔ compare and contrast historical garment design to contemporary dress.
✔ conceive and produce a fashion show.
✔ develop visual displays for a window presentation.
✔ draft a six-month retail buying plan.
✔ assess characteristics of various fibers and how they relate to the finished fabric.
✔ draw a flat working sketch and a fashion illustration.
✔ apply principles of time management, cost control, and decision-making to managerial responsibilities.
✔ develop a business plan for a fashion related business.
✔ create portfolios of fashion, wedding and portrait photographs.
✔ analyze and demonstrate the steps of professional selling, including approach, needs assessment, presentation, overcoming objections and negotiating, closing, and servicing of the sale.
✔ describe how the advertising industry operates and produces advertising through the work of advertisers, agencies, media, and suppliers.
✔ explain how retailers use merchandise management decisions to implement their retail strategy including planning, buying, pricing, branding, and promoting their merchandise.
✔ develop an awareness of image projection and the impact of silent communication.

This degree offers the skills necessary to coordinate original fashion design concepts with manufacturing, marketing, and merchandising practices. Course work includes basic apparel construction, pattern drafting, draping, textiles, historic and current fashion trends, hand and computer illustration, and entrepreneurial opportunities.
This degree prepares students for entry-level jobs in apparel production companies, apparel manufacturing plants, designer workrooms, and custom sewing workrooms. It also prepares students for self-employment or entrepreneurship. Examples of careers in Fashion Design include Assistant Designer, CAD Technician, Computer Digitizer, Costing Engineer, Customer Services, Designer, Design Room Assistant, Fashion Illustrator, Fashion Stylist, First Pattern Maker, Grader, Manufacturer's Sales Representative, Marker Maker, Operation Manager, Piece Goods Buyer, Product Specialist, Production Manager, Production Pattern Maker, Quality Controller, Quick Response Manager, Sales Manager, Sample Maker, Sewing Room Supervisor, Showroom Assistant, Tailor, Textile Colorist, Textile Croquis Painter, Textile Designer, Textile Researcher, Textile Tester, and Trim Buyer.

Student Learning Outcomes
✔ identify and evaluate opportunities to start a design business in the fashion industry.
✔ analyze fashion fundamentals, fashion trends, fashion marketing, and global influences, as they relate to changes within the fashion industry.
✔ identify characteristics of various fibers, yarns, finishes, and fabrics as they relate to garments.
✔ communicate an idea or concept through a flat sketch or illustration utilizing free-hand and computer-generated techniques.
✔ utilize draping techniques to create original garment designs.
✔ construct patterns by computer generation and the flat pattern method.
✔ conceive designs, construct patterns, and sew garments to be shown in a fashion show.
✔ describe fashion and style features of historical and contemporary periods.
✔ create sample constructions utilizing basic apparel sewing skills.
✔ construct a garment with appropriate embellishment applications.
✔ research and identify apparel details, styles, and elements of design.

This program provides an overview of business fundamentals for students interested in most business occupations. Topics include management communication, human resources, organizational behavior, and diversity management.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

🗸 Incorporate leadership skills and abilities that are effective in managing a multicultural workforce.

🗸 Analyze practical business problems.

🗸 Apply current management philosophies to current management problems.

🗸 Integrate management principles in relationship to finance, personnel, products, services and information.

🗸 Communicate effectively verbally and in writing in various business settings.

🗸 Utilize critical thinking and research skills in the evaluation of alternative solutions.

The Cosumnes River College Physical Education program offers a wide variety of physical education classes, including Fitness, Dance, Aquatics, Self Defense, Individual Sports, Team Sports, Intercollegiate Athletics, and Physical Education Theory classes. The program in Physical Education outlined below is typical of lower-division requirements for four-year colleges and universities (though some requirements tend to vary from college to college). For specific requirements, students should refer to a catalog of the college of their choice. Students are also advised to see a counselor before selecting the courses best aligned with their transfer institution.

Note to Transfer Students:
If you are interested in transferring to a four-year college or university to pursue a bachelor’s degree in this major, it is critical that you meet with a CRC counselor to select and plan the courses for your major. Schools vary widely in terms of the required preparation. The courses that CRC requires for an Associate’s degree in this major may be different from the requirements needed for the Bachelor’s degree.

Highlights include:

🗸 A wide variety of physical education options
🗸 Outstanding facilities that include a state-of-the-art fitness center, competitive aquatic facilities, baseball stadium, state of the art community and athletic center, second gymnasium, soccer/football stadium
🗸 2 FIFA-sized soccer fields with scoreboards, softball stadium, 8 championship tennis courts and numerous physical education fields.

The Associate in Arts in Kinesiology for Transfer Degree (AA-T) is designed to meet common lower-division requirements for a major in Kinesiology at California State University (CSU) campuses. Upon successful completion of the degree requirements, students will be guaranteed admission to the CSU system with junior status. Students are encouraged to meet with a counselor to develop their educational plan as degree options and general education requirements vary for each university.

The Associate Degree for Transfer (ADT) student completion requirements:

1. Completion of 60 transferable semester units that are eligible for transfer t the California State University, including both of the following:

   A. The Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education-Breadth Requirements (CSU GE-Breadth).

   B. A minimum of 18 semester units in a major or area of emphasis, as determined by the community college district.

2. Obtainment of a minimum GPA of 2.0.

ADT's also require that students must earn a "C" or better in all courses required for the major or area of emphasis. A "P" (Pass) grade is also an acceptable grade for courses in the major if the course is taken on a Pass/No Pass basis.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

🗸 Utilize the theories of biomechanics and exercise physiology and apply them to sport and fitness pedagogy. (PSLO #1)

🗸 Discuss how sociological, psychological, historical, and philosophical factors influence the field of kinesiology and sport. (PSLO #2)

🗸 Evaluate the unique and overlapping roles of each body system in promoting homeostasis and how such body systems adapt to the demands of activity and sport. (PSLO #3)

🗸 Evaluate anatomical and physiological information and apply findings to decision making. (PSLO #4)

🗸 Assess and measure improvements in fitness levels through a comprehensive analysis of aerobic capacity, body composition, muscular endurance, and flexibility. (PSLO #5)

🗸 Define and understand how to properly execute fitness and sport training techniques. (PSLO #6)

🗸 Understand all of the career pathways and what each entail, in the field of Kinesiology. (PSLO #7)

Career Information

The AA-T in Kinesiology can provide students with the foundational knowledge necessary for transfer to a 4-year Bachelor of Science (BS) or Bachelor of Arts (BA) degree program. Career opportunities for students who have earned BS or BA degrees in Kinesiology include but are not limited to: Exercise physiologist, physical therapy aide, physical therapy assistant, occupational therapy aide, occupational therapy assistant, personal trainer, recreation director, group fitness instructor, health club manager, athletic coach, athletic trainer, activities director, K-12 physical education teacher, cardiac rehabilitation technician, massage therapist, chiropractor, sports psychologist, corporate fitness director, sport information director, sports media, strength and conditioning coach or a sports agent. Some careers may require additional training.

The Journalism program is designed to train students in the writing, reporting and critical thinking skills required for jobs in the news media or for transfer to a journalism program at a four-year institution.

Highlights include:

🗸 Hands-on experience publishing the college's award-winning newspaper, The Connection. The newspaper showcases students' work in writing, photography, editing, graphic illustration and publication design

🗸 Hands-on experience producing the newspaper's award-winning website. The website allows students to publish breaking news, showcase photo galleries, and post audio and video clips to accompany stories.

🗸 Instruction and practice in desktop publishing, digital photography and graphics applications in the department's Macintosh laboratory or in the campus PC computer laboratory

🗸 Opportunities to attend state journalism conferences, compete for awards in writing, photography, editing and graphic art, and qualify for scholarships

🗸 Opportunities for internships at newspapers, magazines, websites, broadcast television stations, and in public relations firms

Note to Transfer Students:

If you are interested in transferring to a four-year college or university to pursue a bachelor’s degree in this major, it is critical that you meet with a CRC counselor to select and plan the courses for your major. Schools vary widely in terms of the required preparation. The courses that CRC requires for an Associate’s degree in this major may be different from the requirements needed for the Bachelor’s degree.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

🗸 PSLO 1: Write clear and concise stories that adhere to journalistic conventions.

🗸 PSLO 2: Conduct research and evaluate information using appropriate methods.

🗸 PSLO 3: Demonstrate an understanding of basic news and feature writing in print, broadcast, and on-line media.

🗸 PSLO 4: Evaluate their own work and that of others for accuracy, fairness, appropriate style, and grammatical correctness.

🗸 PSLO 5: Produce news and feature articles, photographs, and/or multimedia packages for publication in a newspaper or on-line publication.

🗸 PSLO 6: Understand and apply the principles of the First Amendment and other laws appropriate to professional practice.

🗸 PSLO 7: Apply ethical principles in pursuit of truth, accuracy, fairness, and diversity.

🗸 PSLO 8: Identify and explain the processes, elements, history, theory, and effects of modern mass media in society.

🗸 PSLO 9: Demonstrate an understanding of the fundamentals of mass media theories, concepts, and practices as they relate to gender, ethnicity, and class constructs.

Career Information

Career Options Journalist; Newspaper Reporter; Magazine Editor; Editor; Columnist; Desktop Publishing Specialist; Public Information Officer; Web Writer/Editor/Producer; Script Writer; Copy Writer; Broadcast News Writer; Broadcast News Producer. Some career options may require more than two years of college study. Classes beyond the associate degree may be required to fulfill some career options or for preparation for transfer to a university program.

The Journalism AA-T degree offers students the opportunity to take courses in media theories, news writing and reporting, and writing for publication, which readies them for the courses that offer hands-on experience at the award-winning, student-produced publications: The Connection, a biweekly print newspaper, and www.thecrcconnection.com, the daily online news outlet.

The Journalism AA-T degree is for students who have a goal of transferring to the California State University to attain a Bachelor of Arts or Science in Journalism for the purpose of becoming journalism or communications professionals. Some students pursuing this degree may plan to minor in journalism at a CSU. Lower-division requirements for the major and minor in Journalism may be completed through the Journalism AA-T degree.

The Journalism AA-T degree may be obtained by completing a total of 60 transferable semester units with a minimum 2.0 GPA, to include either the California State University General Education Breadth pattern or the Intersegmental General Education Transfer Curriculum; students must also earn a grade of C or better in all the courses for the major as described in the Required Program. Upon successful completion of the degree requirements, students will be guaranteed admission to the CSU system with junior status and will not have to repeat lower division coursework. Students are encouraged to meet with a counselor to develop their educational plans as degree options and general education requirements vary for each university.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

🗸 Write clear and concise stories that adhere to journalistic conventions.

🗸 Conduct research and evaluate information using appropriate methods.

🗸 Demonstrate an understanding of basic news and feature writing in print, broadcast, and on-line media.

🗸 Evaluate their own work and that of others for accuracy, fairness, appropriate style, and grammatical correctness.

🗸 Produce news and feature articles, photographs, and/or multimedia packages for publication in a newspaper or on-line publication.

🗸 Understand and apply the principles of the First Amendment and other laws appropriate to professional practice.

🗸 Apply ethical principles in pursuit of truth, accuracy, fairness, and diversity.

🗸 Identify and explain the processes, elements, history, theory, and effects of modern mass media in society.

Career Information

The AA-T degree in Journalism can provide students with the foundational knowledge necessary for transfer to a 4-year Bachelor of Arts (BA) degree program. Career opportunities for students who have earned BS or BA degrees in Journalism include but are not limited to: news reporter, news editor, broadcast news writer, broadcast news producer, online news editor, online news producer, advertising copywriter, and public relations representative. Some careers may require additional training.

The Associate in Arts in English for Transfer (AA-T) degree provides a clearly articulated curricular track for students who wish to transfer to a CSU campus, while also serving the diverse needs of students interested in the breadth and depth of the field of English. Additionally, this degree exposes students to the core principles and practices of the field in order to build a foundation for their future personal, academic, or vocational paths.
The Associate in Arts in English for Transfer (AA-T) degree provides students with a major that fulfills the general requirements of the California State University for transfer. Students with this degree will receive priority admission with junior status to the California State University system. The Associate in Arts in English for Transfer (AA-T) degree may be obtained by the completion of 60 transferable, semester units with a minimum 2.0 GPA, including (a) the major or area of emphasis described in the Required Program outlined below (earning a "C" or better or a "P" in these courses) and (b) either the Intersegmental General Education Transfer Curriculum (IGETC) or the California State University General Education‐Breadth Requirements.

Student Learning Outcomes
✔ evaluate literary texts for social, historical, cultural, psychological, philosophical, and aesthetic assumptions.
✔ analyze representations of gender identity and expression, sexual orientation, nationality, race, ethnicity, colonialism, social class, or physical ability.
✔ employ critical reasoning skills and terminology of literary critique to analyze complex texts.
✔ compose thesis-driven arguments to suit a variety of rhetorical situations, including interpretation, evaluation, and analysis.
✔ synthesize textual evidence, including primary and secondary sources, documenting sources for readers' needs.

The Associate in Elementary Teacher Education for Transfer provides a clearly articulated curricular track for students who wish to transfer to a CSU campus, while also serving the diverse needs of students interested in the breadth and depth of the field of Elementary Teacher Education. Additionally, this degree exposes students to the core principles and practices of the field in order to build a foundation for their future personal, academic, or vocational paths.
Public or private instructional assistant or classroom aide, grades K-8; private tutor; publishing and textbook salesperson; curriculum and test developer; teacher, grades K-12 with additional education

Student Learning Outcomes
✔ apply the scientific method using inquiry, data collection, quantitative reasoning, and basic mathematical concepts to analyze results
✔ assess teaching practices and learning conditions through application of child development theories
✔ evaluate attitudes, actions, and behaviors indicative of a professional educator
✔ apply analytical reading and writing, research, and critical thinking essential for completing assigned tasks
✔ explain relationships and interactions between humans and the earth
✔ apply knowledge of world history and cultures to identify the values of a culture and work with others of diverse cultures
✔ analyze statistical data
✔ present information effectively to an intended audience
✔ compare and contrast various forms and styles of music, artworks, and theatrical performances