Develop the skills and frameworks needed to drive innovative customer experience and deliver measurable business success.

The Customer Experience Innovation online short course from Medill at Northwestern University is designed to expand your understanding of what drives positive customer interactions, allowing you to explore why these interactions are crucial in the current business landscape and to reveal how they can be shaped through dynamic marketing. This course will help you create highly relevant and personalized engagement at each point in the customer journey.

Over the course of six weeks, you will have the opportunity to use the 5Cs framework (Content, Context, Calibration, Conversion and Collaboration) under the guidance of the faculty who developed it. You will explore marketing technology (MarTech) and learn how to leverage it, along with analyzing data, to more efficiently and effectively acquire, retain and expand client relationships. On completion of this course, you will have the ability to align a MarTech strategy with your organization’s business objectives and a customer experience (CX) tool kit to create measurable business growth.

Is this CX course for you?

This online short course is for any professional who recognizes the importance of turning positive customer experiences into repeat clients who act as brand ambassadors and support business success. If you have existing marketing experience, you will have the opportunity to hone and expand your current capabilities, while exploring the MarTech innovations that shape CX. Industry leaders and senior executives will familiarize themselves with best practices in order to guide their teams and identify realistic opportunities for MarTech implementation. Business leaders and entrepreneurs will develop a functional understanding of how to create a better CX journey to drive the success of their organization.

The importance of customer experience innovation

Customer experience is the new battleground for leading companies. In a world where customers are more connected and empowered than ever before, customer experience innovation has become the key differentiator for companies across industries.

The innovation of customer experience requires a strong understanding of customer needs, preferences and behaviors. This means that customer experience training must be carefully planned and thoughtfully implemented to deliver meaningful results. Through customer experience innovation, organizations can create stronger customer connections, drive higher levels of customer loyalty and ultimately generate greater revenue growth over time.

Create an innovative customer experience strategy

To create an innovative customer experience strategy, businesses need to understand what drives customer engagement and how to use customer data to create relevant, personalized interactions. Marketing technology plays a crucial role in this process, as it provides the tools and data needed to create targeted customer experiences.

Develop a strategic journey for customers

Creating a dynamic customer journey is essential to achieving customer satisfaction. Through this customer experience course, you'll learn how to understand a customer's needs and wants. Businesses can create a customer journey that meets those needs and wants at every touchpoint. CX professionals, consultants and working professionals looking to gain the skills and knowledge needed to create innovative customer experiences can do so through this Customer Experience Innovation online short course from Medill at Northwestern University.

What is meant by customer satisfaction?

Customer satisfaction refers to the level of fulfillment that a customer experiences when using a product or service. It can be measured through surveys, ratings and other forms of feedback, and is often seen as an indicator of overall customer experience quality. Factors such as product performance, reliability, responsiveness and ease of use are all examples.

Gain the tools to develop a digital media strategy that combines an integrated, audience-first approach with timeless marketing principles.

The rapid evolution of the modern digital environment is widely recognized. From its nascent beginnings, the digital media landscape has grown exponentially. Today, brands must fight to be heard amongst a plethora of competitors and new platforms are emerging at an increasingly rapid speed. Marketing in this environment poses unique challenges, as it becomes necessary to adapt to new circumstances seemingly on the fly.

The Digital Marketing and Media Strategy online short course from Medill at Northwestern University equips you to face the modern media landscape by arming you with timeless principles of media strategy. These tools are highly adaptable, offering an integrated, audience-first approach to creating strategies that deliver on objectives and priorities. With guidance from Northwestern Medill faculty and industry experts, you will gain the ability to anticipate new challenges and seize new opportunities in digital media. You will learn to create your own digital media strategy, based on your newly informed understanding of the advantages and opportunities of various approaches and media marketplaces.

Is this course for you?

This course is broadly applicable to a variety of roles and skill levels. If you are a marketing professional, the course will provide you with new tools for adapting to changes in the media landscape. If you currently work adjacent to the marketing space and are interested in switching careers, you will gain formal skills and the opportunity to validate your experience. If you lead or own a small business and do not have the budget for a dedicated marketing function, then this course will provide you with the understanding needed to build an effective digital marketing strategy for your organization.

Prepare for the future of marketing.

Digitization in the field of marketing continues to intensify the need for businesses to develop a strategic, consolidated and collaborative approach to marketing technology. Forward-thinking organizations are recognizing the value of teaming marketing efforts with key technologies to create a seamless customer journey and strengthen their marketing imperatives. As its popularity grows, so does the potential to overwhelm users with various MarTech tools which, if used incorrectly, becomes an ineffective and costly expense. It is, therefore, vital that professionals approach their MarTech strategy with the in-depth knowledge to leverage MarTech in their context. Human insight and oversight are essential to ensuring that the MarTech stack is used successfully.

The MarTech: Leveraging Data and Technology in Marketing online short course from Medill at Northwestern University focuses on the six key components of marketing technology: advertising and promotion, content and experience, data and infrastructure, commerce and sales, customer relationship management and governance. It also offers key insights from contemporary case studies and expert guest lecturers in the industry. Over six weeks, you will explore how to combine and leverage MarTech stack capabilities and potential within your organization. At the end of the course, you will apply your learnings to develop a unique, innovative and forward-thinking MarTech business roadmap.

Is this course for you?

This online short course is for professionals who recognize the need to establish an all-encompassing view of marketing technology and how it impacts an organization’s bottom line. Whether you are a marketing professional or senior business leader, this course will provide you with vital skills to harness dynamic marketing strategies, grow your business and enhance the customer journey. If your role is advertising-related, this course provides a vital stepping stone toward becoming a skilled marketing technologist. If you primarily work with technology, you will benefit from the expert insight, useful templates and tools for solving real-world business challenges using dynamic marketing strategies.

Optimize and innovate your legal-services delivery with data-driven decision-making.

Nearly every industry across the globe is being driven to adopt digital processes and tools in one way or another. Digital transformation has become inevitable, but for the legal industry, the push to innovate has been slow. Legal culture, business models, and firm structures have, until now, followed a history of tradition. But as data and technology rise within industries, firms will need to adapt to meet the demands of an evolving digital world.

Start your journey towards innovation with the Technology and Innovation in Legal Services online short course from Northwestern Pritzker Law. This six-week course starts by exploring the technological forces driving change in the legal-services industry before taking an in-depth look into the way these technologies solve business challenges. You’ll learn about the potential of data analytics and artificial intelligence (AI), including machine learning and natural language processing, to improve legal-services delivery. With this holistic overview, you’ll discover other disciplines and frameworks to create an ecosystem for innovation in the legal services industry. Walk away from this outcomes-based course with the insight and tools to drive change and deliver superior legal services to your customers.

Is this course for you?

This course has been developed for junior- to senior-level lawyers working in the legal industry, as well as other legal professionals who want insight into the technological trends impacting their industry. Those looking to prepare for current and future changes will be able to gain the required skills, frameworks, and knowledge to adapt their firms and services and harness the power of technology to optimize their businesses.

Individual consultants and change-management specialists will also benefit from learning to better assist legal firms in building a case for digital transformation.

Develop a holistic and innovative content strategy that drives business success.

In today's crowded digital marketing space, content is king. From the demands and expectations of consumers to technology and process advancements that support new levels of innovation, it is vital for marketers, businesses and brands to have the strategic tools to navigate this digitized business, economic and social space.

Explore the strategic potential of content marketing in the Content Marketing and Strategy online short course from Medill at Northwestern University. Over six weeks, you will discover how content can be used to achieve business goals and the key elements of an effective, brand-focused content marketing strategy. These include content writing, social media, analytics, visual narratives, storytelling, content management and digital innovation. Guided by Candy Lee, professor of marketing and journalism at Northwestern Medill, as well as industry experts, you will gain practical and critical thinking skills to drive an innovative content plan, define your marketing goals and set priorities to meet them. Finally, you will explore how emerging technologies and digital innovations impact content strategy, and how they can give your organization a competitive advantage.

Is this course for you?

This course is designed for any professional in a strategic role responsible for managing the promotion and positioning of a brand. Marketing specialists, strategists and brand managers will gain the tools to leverage content strategy for their business to thrive in a competitive landscape. Business leaders looking to innovate their content strategies to meet business goals, drive customer satisfaction and fuel business growth will find value in the practical, case study-driven nature of the course. It is equally relevant to professionals in start-up companies who would like to build their own personal brand through content marketing and visual storytelling.

Prepare for a changing teaching environment. Gain the tools to set yourself apart as an educator of the future.

Over the years, technology has increasingly been used to support teaching and learning. But the rapid move to online learning has shown that a traditional approach isn’t enough. Future-focused teachers across the globe need additional support and training to make sure they can keep up with the fast-changing classroom environment.

The Teaching Certificate: Online and Hybrid Learning Design from Northwestern University’s School of Education and Social Policy introduces a hybrid approach that harnesses the strengths of both online and in-person learning. Over six weeks, you’ll gain clarity on the relationship between technology, education, and social interactions, and build practical skills to improve your teaching with technology. Guided by leading experts, you’ll learn how to successfully incorporate technology into your classroom and use it to facilitate autonomous learning. You’ll also learn effective strategies for using technology to overcome barriers to accessibility, equity, and inclusion, and find out how to cultivate productive online communities. Discover the future opportunities that EdTech will create, and develop a learning environment that works for you and your students.

Is this course for you?

This course is designed for educators of all levels who want to effectively implement technology in their pedagogical practices. It’s also beneficial for those who want to understand how classrooms and pedagogical environments are evolving to prepare themselves for the future. Professionals hoping to take advantage of new developments in online or virtual learning and enhance their current teaching models will also find this course suitable.

*This online short course does not constitute a teacher preparation program and does not lead to, or qualify an individual to seek, licensure in teaching.

15% off all courses

Code: GS-AF-LEARN15-2022

End: 31st December 2022

Deepen your knowledge of real estate investment to maximize returns and minimize mistakes.

Despite the myriad market shocks of the past two decades, real estate has remained an in-demand and often lucrative investment option. However, many interested in the property market feel unequipped to navigate its challenges or seize its opportunities. To invest strategically, professionals need a solid foundation in the concepts, principles, and analytical methods involved in valuing and financing a property.

In the Real Estate Finance and Investment online program from Kellogg Executive Education at Northwestern University, you’ll unpack the key factors needed to make effective investment decisions. Over the course of six weeks, you’ll examine the process of acquiring a profit-generating property, including valuing it, financing it, and measuring the impact of the tax laws governing it. You’ll also learn how to actively forecast expected cash flow and avoid common investment mistakes and risks. Each module includes a practical, real-world case study — designed specifically by an industry expert to consolidate learnings — giving you the confidence to execute effective investment decisions by the program’s end.

Is this program for you?

This program is designed for any professionals interested in real estate investment who want to develop their knowledge of financing, valuation, and investing techniques. Chief among these are senior executives and investors operating in the real estate industry who are seeking to gain new insights, drive decision-making, and avoid common pitfalls. Real estate professionals such as advisers, analysts, consultants, and managers will also find value in the program’s exploration of key principles and analytical methods. All students will gain the practical skills and the confidence to accurately determine the potential return on a real estate investment, whether in their professional or personal capacity.

Gain practical tools to demonstrate the value of diversity, equity, and inclusion in your organization and lead transformative change.

As the urgency for a more diverse, equitable, and inclusive (DEI) workplace heightens, companies and individuals are seeking tangible outcomes that not only demonstrate their commitment to DEI, but effectively turn dialogue into action.

Diversity, equity, and inclusion in the workplace can’t exclusively serve business value: it’s an ethical imperative. In its capacity to foster innovation, creativity, and empathy, DEI achieves results in ways homogeneous environments rarely do. But it takes awareness, sensitivity, and collaborative effort to realize potential and to deliver on commitments to improve structural and social impediments to achieving an enriching, humane working environment.

Gain the skills to lead and manage DEI initiatives in your workplace in the Leading Diversity, Equity, and Inclusion online short course from the Weinberg College of Arts and Sciences at Northwestern University. Over six weeks, you’ll develop a holistic understanding of what DEI means for the modern business, and learn how certain initiatives can be executed to improve outcomes in your own context. Further develop your cultural competencies, and foster inclusivity to drive organizational value with insights from Professor Alvin B. Tillery, a thought leader in racial politics and presidential leadership.

Is this course for you?

This course is designed for any professional interested in diversity, equity, and inclusion in the workplace, including those who lead diverse groups but may not recognize specific DEI concepts, and those with experience in DEI initiatives who may lack formal training in this field.

Advisers and managers in the DEI space, and HR specialists, recruiters, and talent managers will gain a practical skill set for fostering inclusivity in their teams and companies. People managers and supervisors will learn how to harness practical leadership tools, communication strategies and metrics, and benefit from networking with a cohort of like-minded peers. Senior managers and C-suite executives will discover how best to diversify their workforce using the innovative CREED model, and find value in turning DEI initiatives into a strategic organizational priority.

The course’s learning outcomes have broad application across various industries, including corporates, government, nonprofits, and the wider public sector.

Leverage the latest digital technologies with a practical guide to strategically optimize the quality and speed of your operations, and enhance your business performance.

Digital transformation is no longer just a productivity advantage, but an essential shift in sustaining effective operations that align to the future of business. Prepare to transform your operations management practices and drive organizational success with the Digital Transformation in Operations online program from Kellogg Executive Education at Northwestern University.

With an introduction to key concepts in operations management, you’ll learn to recognize the value that digitalization and digital transformation can bring to your operations. You’ll also gain tools to identify opportunities for digital transformation in your operations, with insight into how 4IR technologies such as automation, smart controls, big data, machine learning, and analytics can be applied. Learn to improve the speed and scale of processes and management, enhance personalization using a digital approach, and have a direct effect on your business's bottom line.

Is this program for you?

This online executive education program is designed for those working in operations management or related fields looking to harness the benefits of digitizing traditional operations. These professionals will benefit from learning about the latest digital developments in operations, and how digitization and analytics can lead to improved performance management and increased efficiencies.

Harness essential Social and Emotional Learning techniques to create an enhanced teaching and learning experience.

In an increasingly fast-changing and diverse world, the role of social and emotional skills is more important than ever. Social and Emotional Learning (SEL) provides a foundation for positive, long-term effects in children, adults, and communities. People with strong social-emotional skills are better able to cope with everyday challenges and benefit academically, professionally, and socially.

The Teaching Certificate: The Science of Social and Emotional Learning* from Northwestern University’s School of Education and Social Policy will give you the tools to effectively plan classroom experiences that promote self-awareness, self-management, social awareness, relationship-building, and decision-making through equity and trauma-informed lens. Throughout this online short course, you’ll learn how SEL can help mitigate stress, anxiety, and trauma while promoting well-being and improved social awareness. With an in-depth look at the key concepts of SEL, you’ll learn how to enhance the teaching and learning experience in your classroom practices.

Over six weeks, you’ll develop a plan to implement SEL techniques in your educational context as you work towards earning a certificate of completion from a highly-ranked education school.

* This online short course does not constitute licensure.

Is this course for you?

The course is designed for all teachers, but particularly those at PreK-12 and PreK-16 levels. Educators from all backgrounds, including educational providers, professors, lecturers, researchers, and academic staff will benefit from the SEL insights in this course. The practical nature of the course benefits anyone with an interest in education, no matter the level. Professionals tasked with evaluating teachers in relation to SEL will also be equipped with the knowledge and tools to do so.