Become An SEO Specialist

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Billions of searches are done through Google every day so brands need to consistently rank #1 to get noticed. In order to achieve this, you need to have reliable SEO methods and execution strategies in place.

 

This program offers an in-depth practical understanding of SEO fundamentals, from performing a technical audit to researching and applying the most effective keywords across your platforms.

 

What You Will Learn:

- Technical SEO: Maximize a site’s reach and impact by performing a professional audit.

- Local SEO: Learn how to rank a brand or business number one in the search results of Google's Local Pack

- Blog Optimization: Build and implement an optimized blog content strategy that is guaranteed to deliver results.

- Google Analytics: Learn how to configure Google Analytics to collect the right data and keep track of your digital marketing efforts.

 

Who is this program for?

- Marketing managers and reps need to gain a solid handle on SEO

- SEO specialists wanting to improve their skills

- Web programmers, designers, front end and full-stack developers looking to diversify their skillset

- Anyone wanting to start a professional career in SEO

- Business and site owners wanting more organic traffic

- All levels of experience

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Viral Marketing & Copywriting

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We've all heard about content going viral overnight but capturing the attention of millions is no easy feat. What if the secret to ensuring that content spreads fast is a process that anyone can master?

 

Learn how to get noticed by one of the top-ranking viral marketers in the world. Join this program today to completely transform your content for good.

 

What You Will Learn:

- Creating a Content Strategy: Devise a coherent, attention-grabbing content plan for your communications that is consistently aligned with your brand's mission and audience's preferences.

- Building Your Audience: Learn how to build your audience by borrowing guidelines on how to ethically steal your competitor's customers.

- Powerful Wording: How to write convincing, viral campaigns without it feeling like a hard sell.

- Constructing The Perfect Piece: Craft your content according to tried and tested principles using bold headlines, effective metaphors, refining your focus and employing the APSA format.

- Getting Noticed: Ensure that you stay top-of-mind by learning how to partner with big publications to get your name out there.

 

Who is this program for?

- Freelancers wanting to add Viral Marketing to their skillset

- Digital nomads looking for work that they can do from anywhere in the world

- Brand managers wanting to amplify their marketing skills

- All levels of experience

- Business owners wanting to improve brand marketing

- Anyone wanting to start a professional career in digital marketing

- Marketing managers and reps looking to elevate their existing skills

Details

Become A Content Marketing Specialist

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Content marketing allows marketers to effectively communicate with their target audience and generate profit. With our squad of expert instructors at your side, you'll acquire every Content Marketing skill necessary to succeed in today's market. Learn how to write words that generate revenue and increase sales; create content that's perfect for different platforms, and more.

 

What You Will Learn:

- Strategy: Set goals, find your voice, and build a solid action plan for each content channel, including blogs, social networks, and podcasts.

- Social media marketing: Go viral and rise above the noise on every social media platform to win your target audience's heart.

- Blog post writing: Deliver a strong message via the company blog and create thought leadership articles for leading magazines.

- Personal branding: March your career forward with networking and branding secrets that will make you unforgettable.

- Content analytics: Learn how to effectively measure, analyze, and optimize your content's performance to boost conversion rates.

 

Who is this program for?

- Professional writers

- Aspiring beginners

- Bloggers

- Marketing managers

- Business owners

 

Whether you're currently embarking on your content journey or have been writing professionally for years you'll find proven advice that will turn your dream career into reality.

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Take Your Business Online

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By 2040, 95% of purchases will be made online. That means that if you haven't yet, you should be taking your or your client's business online today! But with billions of websites and social accounts on the internet, ensuring that a brand's site and social media stand out is imperative.

 

Buy this program to take your business online with expert website building, branding and social media marketing skills.

 

What You Will Learn:

- Building and Designing a WordPress Site: Build an exceptional site from scratch and design the creative elements to suit your brand's signature aesthetic.

- Getting Noticed After Launching: How to ensure that you have the wow-factor so that you can attract organic traffic to your site.

- Branding Fundamentals: Master the building blocks of branding like formulating a USP, brand story and brand identity to create a powerful online brand.

- Working with Target Audiences: How to perform in-depth research, create marketing personas, use Survey Monkey and apply empathy mapping to reach your audience.

- Social Media Strategy: Formulate your content mission, decide on your post type, select visuals, plan posts, write copy and implement your strategy like a pro.

- Measuring and Optimizing: Measure your performance with Facebook Analytics and Instagram Insights and optimize your content with a multi-channel strategy.

 

Who is this program for?

- Business owners wanting to take their brand online

- Marketing and brand managers looking for a firm grasp of online branding

- Anyone wanting to start a professional career in helping online businesses flourish

- eCommerce entrepreneurs wanting to enhance their website and social media

- Web programmers, designers, front end and full stack developers wanting to diversify their skills

- All levels of experience

Details

Paid Advertising: Social And Search

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Businesses spend billions of US dollars on paid ads annually. They know that the best way to sell is through targeted digital ads. That's why specialists who have mastered the steps to killer campaigns are in demand worldwide.

 

Learn the secrets to building viral ad campaigns that generate leads, increase revenue and skyrocket sales for any business with this complete Kickstarter program.

 

What You Will Learn:

- Creating a Content Strategy: Devise a coherent, attention-grabbing content plan for your communications that is consistently aligned with your brand's mission and audience's preferences.

- Identifying Audiences: Create automated lists, and lookalike audiences and pinpoint and scale a range of custom audiences focusing on demographics, psychographics and behaviors.

- Driving Leads: Learn how to develop a high-converting strategy by driving leads natively on Facebook, using a chatbot and gaining access to Messenger.

- Tracking your Metrics: Track your results by calculating your return on ad spend with data-oriented apps and software like Google Analytics and Google Tag Manager.

- Optimizing Your Content: Learn the fundamental principles of optimization and how to practically apply expert methods to your content across all of your platforms.

- Building a Home For Your Brand: Create a persuasive landing page and learn how to perfect your design, implement the AIDA sales funnel and perform an in-depth page audit.

 

Who is this program for?

- Content Marketers

- Anyone wanting to start a career in paid advertising

- SEO specialists

- Bloggers and influencers

- Remote workers

- Marketing managers and reps

- Copywriters

- Web programmers, designers, front-end and full-stack developers

- Business owners interested in running paid ads

- All levels of experience

Details

Social Media Marketing: Organic & Ads

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With 3.2 billion users across the globe, the majority of browsers use social media to do research before buying. Tapping in to targeted audiences with powerful marketing strategies that increase your sales and decrease your costs is essential.

 

Learn how to design and implement organic and paid campaigns that will get you in front of the right audiences and propel your brand to the top.

 

What You Will Learn:

- Content Strategy: Create compelling content that grabs followers' attention right away.

- Targeting: Learn how to define and target an ideal audience, making it easier to convert to sales quicker.

- Lead Generation: Discover the secret to developing a high-converting lead strategy using Facebook Ads and Messenger.

- Paid Ads: Create engaging social media campaigns that will drive tangible business results.

- Google Analytics: Learn how to configure Google Analytics to collect the right data and keep track of your digital marketing efforts.

 

Who is this program for?

- Freelancers

- Business owners

- Remote workers

- Bloggers and influencers

- All levels of experience

- Entrepreneurs

- Digital nomads

- Marketing managers and reps

- Anyone wanting to start a career in digital marketing

 

This program is for those who are serious about taking their social media marketing skills to the next level, providing you with jam-packed practical and theory-based courses full of the latest methods and strategies at the forefront of digital marketing.

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Productivity And Digital Efficiency

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As the world continues to develop at an ever-increasing speed, being digitally efficient and maximizing your productivity is vital.

 

Learn how to embrace technology as a tool for success and manage your time efficiently in this essential program.

 

This program should be a staple for anyone who wants to harness the power of a well-organized digital setup and implement productivity systems in the workplace.

 

What You Will Learn:

- Time management: Learn where most people spend or waste their time, how to batch tasks and delegate effectively

- Staying Focused: How to multitask while avoiding distractions and digital overwhelm

- Automation: How to maximize your time and reduce friction by automating your computer work and finances

- Digital Organization: Strategies to achieve order, sync and organize documents, store passwords and establish a healthy relationship with technology

- Streamlining Emails: How to manage your inbox and finally get a grip on your subscriptions

- Managing Media: How to save your sites efficiently, master cross-device syncing, organize your music and tidy up your books and reading material

- Prioritization: Reset your mindset by turning priorities into projects and getting out of your own way to achieve success

 

Who is this program for?

- Anyone working from home and wanting to implement productive habits

- Business owners wanting to incorporate technology in the workplace

- Creatives working with a large amount of media

- Anyone wanting to re-define their relationship with technology

- Freelancers managing multiple projects at once

- Anyone interested in automation for productivity

- Businesses with email marketing campaigns that need organization

- All levels of experience

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Develop A Killer Personal Brand

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This program contains everything you need to create a powerful personal brand that is geared for success. From branding basics such as creating a brand story and developing your voice to strategizing, producing and organizing impactful content, using paid ads to accelerate your success, starting an optimized blog and building a strong network, this program will take you from newbie to personal branding expert.

 

What You Will Learn:

- Develop a clear, consistent brand voice: Ensure that you develop a powerful voice and that your messaging is represented consistently across all platforms

- Build your own brand story: Create a genuine brand story that people will identify with and follow

- Content strategy, creation & implementation: Produce relevant content for the right audience and repurpose content to create high-quality content fast and effectively

- Online presence: Focus on building recognizable profiles on the top social media sites and online platforms

- Paid Marketing: Boost your posts for profit and build authenticity in your field through targeted content and paid Ads

- Monetization: Turn your personal brand into a profitable career

- Master networking: Build a strong network of people and make relationships a priority to accelerate your growth Interview technique: Apply expert interview techniques as an interviewee and interviewer

 

Who is this program for?

- Anyone wanting to develop a personal brand

- Entrepreneurs trying to grow their reach

- Small business owners trying to sell more products

- Anyone interested in becoming a personal brand manager

- Freelancers wanting to build a strong personal brand Influencers wanting to grow their brand

- Brands wanting to build a strong network

- All levels of experience

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Essential Skills To Online Freelancing

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If you're ready to enter the lucrative world of online freelancing, this program is the perfect place to start. Packed with essential skills, techniques and expert tips, you'll learn everything you need to get your freelance career off the ground. From finding your niche and setting up the foundations to marketing your services, networking and being productive and digitally efficient, this program has it covered!

 

What You Will Learn:

- Find Your Niche: Defining your marketability and existing skills or aptitudes to carve out your niche, Uncover your unfair advantage to distinguish yourself and establish a strong brand

- Market Your Services: The basics of marketing including setting your price, getting your first sale, blogging, podcasting, writing and doing paid Ads

- Freelance Logistics: Familiarize yourself with the legal, accounting and technical aspects of a business

- Networking: Reach out to the right partners and make your first big business move

- Time management: Learn where most people spend or waste their time, how to batch tasks and delegate effectively

- Staying Focused: How to multitask while avoiding distractions and digital overwhelm

- Automation: How to maximize your time and reduce friction by automating your computer work and finances

- Digital Organization: Strategies to achieve order, sync and organize documents, store passwords and establish a healthy relationship with technology

- Fiverr Freelancing: Learn everything you need to know to succeed on Fiverr from setting up your gigs to creating tiered offerings and stellar customer service.

 

Who is this program for?

- Freelancers wanting to add Digital Marketing to their skillset

- Brand managers wanting to amplify their marketing skills

- Offline businesses wanting to tap into the world of digital

- Anyone wanting to start a professional career in digital marketing

- Business owners wanting to improve their digital marketing skills

- Marketing managers, digital marketers and reps looking to elevate their existing skills

- Digital nomads looking for work that they can do from anywhere in the world

- All levels of experience

Details

Become A Professional Copywriter For Any Platform

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Equip yourself with the skills required to be able to write compelling, high-converting content for any platform. From general copy for websites, products and Ads to blog writing, books / e-books and copy for your e-commerce site, this program offers expert techniques and guidelines on becoming a versatile and professional copywriter.

 

What You Will Learn:

- Content Strategy and Creation: Devise the perfect strategy to attract and convert your ideal audience.

- Building Your Audience: Learn how to build your audience by borrowing with guidelines on how to ethically steal your competitor's customers.

- Constructing The Perfect Piece: Craft your content according to tried and tested principles using bold headlines, effective metaphors, refining your focus and employing the APSA format.

- Powerful Copy: Write copy that captures your audience's attention, makes a memorable impact and builds your following for monetization

- Keyword Research and SEO: Learn how to find the top keywords for your blog's theme and optimize your writing to rank high on the search results page

- Blogging: Learn how to write a compelling blog that attracts the right audience and has the potential to be monetized

- E-commerce Copy: Write copy that sells. Create high-converting copy that increases sales and builds your customer base

- Book & E-book Publishing: Create and publish your very own book or e-book from scratch

 

Who is this program for?

- Copywriters, journalists and writers looking for a practical and theory-based courses

- Content Marketers wanting to write powerful copy

- Business owners wanting to connect authentically with audiences

- Podcasters and Content Creators wanting to venture into blogging

- Digital nomads want to learn a skill that they can do from anywhere

- Bloggers who want to elevate their content

- Entrepreneurs and freelancers wanting to learn how to construct a compelling copy

- Bloggers wanting to elevate their existing skills and monetize their blog

- Anyone wanting to start a professional career in copywriting

- All levels of experience

Details

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