Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.

Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.

What You Will Learn

- The three phases of an impactful content marketing experience

- Game-changing questions to ask yourself that will give you the competitive edge

- How to make your content stand out in an oversaturated market

- How to choose and reach your niche audience

- How to optimize your content performance on all platforms

- Common roles and responsibilities within a content marketing agency

- How to use basic and advanced content technology and develop a strategy for your content technology stack

- How to handle the demand to grow once your business is off the ground

Why Learn With Colleen Jones?

Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses

Who Is This Course For?

- Business owners wanting to employ high-converting content strategies

- Entrepreneurs wanting to incorporate content marketing into their marketing strategy

- Content marketers looking to enhance their strategy and implementation skills

- Bloggers, copywriters, video editors and other creatives wanting to target the right audiences

- Anyone wanting to start a professional career in content marketing

- All levels of experience

Requirements

- Access to Internet

- Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials

- 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice

- English Closed Captions

- Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

In this course, ex-Wall Street Journal editor Shani Raja reveals how such wordsmiths do the magic of producing captivating copy for millions of global readers. No more will your writing be rambling, confusing, clunky or boring. These strategies will empower you to write blog posts, web and content marketing copy and articles with impeccable style and grace. The course is ideal for those who know basic grammar and yearn to take their writing to the next level.

What You Will Learn

- The 4 ingredients of exceptional writing - simplicity, clarity, elegance and evocativeness

- How to make your writing simple, snappy and straightforward

- How to write with care and avoid misplacing words

- How to structure your writing so that it presents well

- How to nurture and maintain the skills you gain through the course

- How to be bold, make your writing stand out and steer clear of weak words

Why Learn With Shani Raja?

Shani Raja is a former Wall Street Journal editor and in-house writing trainer who now teaches the world's best newspaper editors, secrets to 500k+ students around the globe. Shani has written for The Economist, Time, the FT, Dow Jones and Bloomberg News.

Who Is This Course For?

- Copywriters, journalists and writers looking for a practical and theory-based course

- Bloggers who want to elevate their content

- Content Marketers wanting to write powerful copy

- Entrepreneurs and freelancers wanting to learn how to construct compelling copy

- Business owners wanting to connect authentically with audiences Anyone wanting to start a professional career in copywriting

- Digital nomads wanting to learn a skill that they can do from anywhere

- All levels of experience

Requirements

- Access to Internet 

- Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials

- 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice

- English Closed Captions

- Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

Currently, WordPress powers 35% of the internet and has over 400 million people visiting their sites every month. With a diverse set of features, WordPress is well suited to a wide range of users including personal sites, blogs, e-commerce and business sites that have advanced requirements.

Filled with resources and downloads, this course covers everything you need to know to start using wordPress like a pro. You'll learn how to set up your website, add content including pages and blog posts, select and customize a theme, add widgets and plugins to expand your site's features, connect it to your social networks and upload media including videos and images - all without having to code!

If you don’t already have a WordPress account, all you need is an email address. Being so simple, there’s no reason why you shouldn’t enroll now, taking advantage of the 25% Fiverr User discount on WordPress, to get your website started today.

What You Will Learn

- How to select and customize the right theme and media to achieve your site’s goals

- How to ensure that your website is a good reflection of your brand identity

- Prepare and build content that will consistently drive traffic to your site Search Engine Optimization best practices

- How to create a wireframe for your website’s design How to add widgets to your site

- How to successfully launch a brand new WordPress.com site

- How to get noticed after your launch

Why Learn With Marjorie Asturias?

Happiness Engineer at Automattic, the parent company and maker of WordPress.com, she is a WordPress expert with 10+ years working with business owners, influencers and bloggers to create and manage their websites and expand their online audience.

Who Is This Course For?

- Freelancers wanting to start offering web design services

- Business owners wanting to take their brand online eCommerce entrepreneurs wanting to enhance their website

- Bloggers looking to build their own blog site

- Influencers needing a secure online platform for their content

- Web programmers, designers, front end and full stack developers wanting to diversify their skills

- Anyone wanting to start a career in building websites with WordPress.com

- All levels of experience

Requirements

Access to Internet Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice English Closed Captions Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

Level up your content marketing by adding a social dimension to your strategy. In this course, you'll learn everything you need to conceptualize and implement an expert content marketing strategy for your social media platforms. From identifying your audience and selecting the best social networks for your brand to managing your content calendar, teaming up with influencers and monitoring your engagement, the proven techniques and real-world examples in this course will take you from a social media newbie to creating a powerful social presence for your brand.

What You Will Learn

- How to find the right platform for advertising your content by matching platform features with your company's needs

- How to create a buzz for the content you're publishing and drive a sharing strategy for your social content

- How to identify if advertising content has the optimal ROI for your needs

- How to identify the proper tone for your social media content

- How to increase the amount of user-generated content you're publishing.

- How to use YouTube to reach a larger audience and effectively market your content on LinkedIn

Why Learn With Colleen Jones?

Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses.

Who Is This Course For?

- Business owners wanting to add social media to their content marketing strategies

- Entrepreneurs wanting to enhance their social media content marketing strategy

- Content marketers looking to enhance their social media strategy and implementation skills

- Social media managers wanting to target the right audiences and enhance their content marketing skills

- Anyone wanting to start a professional career in social media content marketing

- Digital nomads wanting to learn a skill that they can do from anywhere in the world

- All levels of experience

Requirements

- Access to Internet

- Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials

- 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice

- English Closed Captions

- Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

Develop and build successful remarketing campaigns inside Google AdWords Understand your website users from a psychological perspective Lay the foundation of your campaigns by planning your remarketing list in advance Use Google Tag Manager to track advanced audience characteristics Use Google Analytics to collect the right types of data on your website visitors Use advanced remarketing strategies like Dynamic Remarketing Run fully comprehensive campaigns using third-party platforms like AdRoll Expertly build your audiences with a range of professional tools BONUS: Plus-and-play formula builder that will help you calculator all of the most essential KPIs that you need to manage, develop and optimize your digital campaigns

What You Will Learn

- What remarketing is, how the technology that enables it has evolved over the years and what remarketing looks like from the inside

- How to understand the digital marketing ecosystem and navigate ad exchanges

- Use affinity audiences and in-market segments to enhance your campaigns

- The basics of funnel-based segmentation / audience mapping

- How to use the funnel and your website to develop your retargeting lists

- The fundamentals of Google Analytics, Tag Manager and AdWords

- How to build audiences with Google Analytics Audience Builder

- How to build new remarketing lists in Google AdWords

Why Learn With Isaac Rudansky?

Globally-recognized Google Ads and PPC expert with millions in revenue generated across 450+ businesses internationally. As one of the foremost paid ad experts in the world, he has helped over 900k students and has overseen millions of dollars in campaign spend.

Who Is This Course For?

- Small business owners and startups who want to convert more clients

- Ecommerce brands looking to increase online sales

- Agencies who want to increase their digital marketing offering In-house marketers who deal with strategy and expansion

- Lead-generation affiliate marketers

- Anyone wanting to start a career in digital marketing SEO specialists wanting to diversify their skillset

- Web programmers, designers, front end and full stack developers

- Freelancers and businesses already working with Ads

- Digital nomads looking for work that they can do from anywhere in the world

- Marketing managers and reps looking to elevate their existing skills

- Content Marketers

- All levels of experience

Requirements

- Access to Internet

- Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials

- 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice

- English Closed Captions

- Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

Writing a book or e-book might sound like a fantastic idea. But getting your story simplified and on to paper is easier said than done. Once you have it all written down, you then need a publishing plan and marketing strategy to translate your work into sales.

Use the information, tools, and techniques in this course and apply them right away to get your very own book or e-book published.

You'll learn powerful strategies that will simplify the book-writing process for you or your ghostwriter, how to narrow down your story, stick to the topic, stay focused throughout the process, plan your marketing campaign ahead of time and implement all of the above to create and publish a memorable book or e-book that sells.

What You Will Learn

- How to work up to or through your book incrementally: writing smaller pieces ripe for expansion

- How to get an idea for your book and make it your own

- How to keep thoughts flowing during the writing process

- How to stay meticulously organized throughout the writing, publishing and promotion phases

- How to define your goal upfront and use a professional framework for understanding your goal

- How to identify the perfect audience for your book or e-book

- How to decide on a topic and tell your story in an engaging way

- How to create a writing schedule and work incrementally towards your goal

- The fundamental tools you need to finish your book including Microsoft Word and LibreOffice

Why Learn With Billy McIntyre?

Top-rated Fiverr Pro ghostwriter with more 10k+ clients worldwide. He holds two BAs from Lehigh University & has contributed writing to projects across a range of fields including national tourism boards & contractors in the US intelligence community.

Who Is This Course For?

- Writers and ghostwriters looking for a practical and theory-based course

- Entrepreneurs wanting to connect authentically with audiences through longform content

- Online businesses wanting to create e-books for their audiences

- Bloggers who want to turn their content into a book or e-book

- Content Marketers wanting to write powerful stories

- Entrepreneurs and freelancers wanting to learn how to construct a compelling story

- Anyone wanting to start a professional career in writing

- Digital nomads wanting to learn a skill that they can do from anywhere

- All levels of experience

Requirements

- Access to Internet

- Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials

- 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice

- English Closed Captions

- Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

Ensuring that a product or service sells well online is not pure luck. It's about employing proven tactics, tools and templates to make sure that your ad campaign stands the best chance of success. Put an end to the guessing games and learn what it takes to go viral and build a strong customer base in this best-selling course.

You'll learn everything from positioning, demand and content creation strategies to audience and competitor research and how to use these skills to make money as a professional freelancer.

What You Will Learn

- Powerful strategies to sell your product or service online

- How to lead with a need by creating demand

- How to develop strong customer relationships with targeted content

- How to consistently post new and original social media content

- How to compete by referencing market leaders in your ads

- How to analyze and improve on your competitor's traffic

- How to shadow your customers and re-engage them after the first interaction

- How to apply your skills as a professional freelancer

Why Learn With Jon Youshaei?

Marketing Manager at YouTube, he is ranked as one of the world's top marketers by Forbes, Entrepreneur and Inc Magazines. Jon is also known for writing in Time Magazine and impacting millions through his public speaking and best-selling e-courses.

Who Is This Course For?

- Freelancers wanting to add Viral Marketing to their skillset

- Business owners wanting to improve brand marketing

- Digital nomads looking for work that they can do from anywhere in the world

- Anyone wanting to start a professional career in digital marketing

- Brand managers wanting to amplify their marketing skills

- Marketing managers and reps looking to elevate their existing skills

- All levels of experience

Requirements

Access to Internet Computer / Laptop / Mobile Device

What Is Included?

- Immediate unlimited access to course materials

- 30-day money-back guarantee

- Exercises and quizzes to help you put theory into practice

- English Closed Captions

- Suitable for mobile or desktop

- A badge to showcase your expertise on your profile page upon completion

The mouth is the window into human health. This course provides an overview of dental medicine to engage, educate, excite and assist you in improving the oral health of your patients and members of your community. We will review topics in dental medicine including scope of the field, what to expect in function, and some of the many ways that dysfunction may present for different patients. This will include discussions of mouth, jaw, and tooth anatomy, pathology, and treatment. We will talk about differences between patients and the unique roles that different members of the dental field may play in treatment depending on the patient and condition. This course starts from basic concepts and proceeds to review trends in current research and technology. We offer scientific background, some skills for patient evaluation and interview, and some suggestions for further learning for those interested in or involved in dental education.

What you’ll achieve:

In this project-centered course*, you will design a series bible and write a complete pilot episode for your own unique television or web series, be it drama or comedy or something in between. You’ll learn to break down the creative process into components, and you’ll discover a structured process that allows you to produce a polished and pitch-ready script in just a few weeks. Completing this project will increase your confidence in your ideas and abilities, and you’ll feel prepared to pitch your first script and get started on your next.

Here is a link to a trailer for the course. To view the trailer, please copy and paste the link into your browser. https://vimeo.com/423035246/6b3c18c4c5

This is a course designed to tap into your creativity and is based in "Active Learning". Most of the actual learning takes place within your own activities - that is, writing! You will learn by doing.

"Thank you so much for your direct way of teaching this course. It was encouraging for us all to creatively flow and find our own voice in writing and developing our scripts. This aspect was very important to me." Ingrid

The course curriculum is simple: you’ll write, revise your work, and share feedback with your peers.

I am a proponent of Experiential Learning (active learning). My lectures are short (sometimes just two minutes long) and to the point, designed in a step-by-step process essential to your success as a script writer. I will guide you but I won’t "show" you how to write. I firmly believe that the only way to become a writer is to write, write, write.

“David's lecture style for this course is inspired. The videos are succinct and engaging. When I watch the lectures I feel David’s sincere desire for me to create something truly amazing. He is teaching us how to write a script, and he is providing wisdom and tools that will help us do so in a compelling way - by writing; not by watching him talk at us.” - A R Adamson

What you’ll need to get started:

To begin with, any basic word processor will do. During week two, you can choose to download some free scriptwriting software such as Celtx or Trelby or you may choose to purchase Final Draft, or you can continue to use your word processor and do your own script formatting.

Learner Review: "I am in love with this course. Having never written a script before, or any substantive fiction since college (15 years ago) I had a small idea in my head that has now exploded into something I really believe in. David's guidance is spot on, he's his own compelling story teller, he gives you enough, and then you have to figure it out, make it happen, WRITE! WRITE! WRITE! "

If you have any concerns regarding the protection of your original work, Coursera's privacy policy protects the learner's IP and you are indeed the sole owners of your work.

*About Project-Centered Courses: This is a ‘project-centered course’, which means it is designed specifically to help you complete a personally meaningful real-world project, with your instructor and a community of learners with similar goals providing guidance and suggestions along the way. By actively applying new concepts as you learn, you’ll master the course content more efficiently; you’ll also get a head start on using the skills you gain to make positive changes in your life and career. When you complete the course, you’ll have a finished project that you’ll be proud to use and share.

Time: 1-2 hours of study, 30+ hours of active project work

Welcome to "Requirements Writing". As the title indicates, over the next four weeks, we will be looking at the important task of writing of text-based requirement statements. The course takes you step by step through the rules for writing requirements statements in accordance with the "Guide for Writing Requirements" published by the International Council on Systems Engineering (INCOSE).

This course welcomes anyone who wants to find out how to write requirements. It is relevant to anyone in project management, engineering, QA, logistic support, operations, management, maintenance and other work areas. No specific background is required, and we welcome learners with all levels of interest and experience.