The Entrepreneurship Specialization examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the marketplace, and innovation strategies to establish and maintain a competitive advantage. Fundamentals of new venture financing are explored with attention to capital structures for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing.

You will develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes, and how to ‘get to the close’.

In the final Capstone Project, you will apply the tools and concepts from the specialization courses by crafting a comprehensive, customer-validated business model, and creating a business plan and investor pitch.

Whether you're completely new to sales and looking to start a new career, or you want to grow in your current sales role, this five-course career training program from the inbound sales experts at HubSpot can help you reach your career goals. 

You’ll start by learning the basics of sales enablement and how sales and marketing teams can collaborate to create and keep relationships with their targeted buyers. You’ll develop data-driven sales goals and influential content to enable you to achieve those goals.  The skills you get through the program will teach you the fundamental skills employers are looking for when hiring for entry-level sales roles, including how to generate, connect with, and manage leads. You’ll learn to analyze the effectiveness of your sales tactics and the success of your customer service with data and reporting using HubSpot’s CRM software. 

This program will prepare you for your next role with hands-on projects that will apply your new skills, and you’ll create a portfolio to present to potential employers when interviewing for your next role. You’ll get real experience with HubSpot’s CRM Software and learn sales best practices.

You’ll earn a Professional Certificate when you graduate, and you’ll also be able to take the free HubSpot certification exams throughout the program, to help your resume stand out. Start preparing for a new career in sales or customer relationship management. Enroll today!

WHAT YOU WILL LEARN

- Develop a marketing-driven sales enablement strategy

- Organize, visualize, and report on sales data with HubSpot’s CRM

- Generate and manage leads with the HubSpot CRM and Sales Hub tools

- How to manage for sales enablement through alignment of the sales and marketing teams

Each course will include a project and tasks where you must apply your skills in a practical way. These tasks are directly transferable to skills you will need to use on the job, such as writing an email to a customer, developing your own buyer persona, building data reports on HubSpot dashboards, and mapping out your sales process.

Gain the job-ready skills for an entry-level mainframe programming role. Mainframe computers continue to power many mission-critical, financial, banking, and government agency systems. There are 220 billion lines of COBOL in use today. 43% of banking systems are built on COBOL, and 95% percent of ATM swipes rely on COBOL code.

COBOL is scalable, mature, and self-documenting. You'll learn about COBOL from its birth and through its evolution. You'll learn new features and aspects of the language, while also getting hands-on experience to increase your knowledge and abilities with COBOL as a whole. You’ll work with a variety of IBM, COBOL, and mainframe assets, and project scenarios, including COBOL programming basics, TSO, ISPF, gaining practical experience with mainframe data management and software development techniques.

This Professional Certificate does not require any prior programming skills and is suitable for learners without college degrees. 

Upon successful completion of this program, you’ll have analyzed the real-world mainframe environment, reviewed mainframe assets and data, and presented and created a software development plan, giving you the confidence and the portfolio to begin a career as a mainframe programmer.

WHAT YOU WILL LEARN

- Identify the different architectural families, explain the enhancements for each architecture family and the functions of an operating system

- Define the IOCP statements for the IOCDS and explain the concept of activation profiles.

- Explain the concept of a Sysplex and describe methods available for z/OS security.

- Describe the process of IPLing an operating system

Power your programming career by learning the core principles of mainframe programming and software development through hands-on skills practice. Learners will build and complete COBOL code and projects utilizing an IBM z/OS mainframe lab environment, with instructions and videos to help guide them. Upon completion, learners will have accessed, reviewed, and interacted with an actual IBM mainframe computer, and created sample data sets, and lines of COBOL code. Learners will create a detailed software development plan and supporting systems analysis documentation.

This Professional Certificate is intended to help you develop the job-ready skills and portfolio for an entry-level Business Intelligence (BI) or Data Warehousing Engineering position. Throughout the online courses in this program, you will immerse yourself in the in-demand role of a Data Warehouse Engineer and acquire the essential skills you need to work with a range of tools and databases to design, deploy, operationalize and manage Enterprise Data Warehouses (EDW).

By the end of this Professional Certificate, you will be able to perform the key tasks required in a data warehouse engineering role. You will work with Relational Database Management Systems (RDBMS) and query data using SQL statements.

You will use Linux/UNIX shell scripts to automate repetitive tasks, and build data pipelines ​with tools like Apache Airflow and Kafka to Extract, Transform and Load (ETL) data. You will gain experience with managing databases and data warehouses.

Finally, you will design and populate data warehouse systems and utilize Business Intelligence tools to analyze and extract insights using reports and dashboards.

This program is suitable for anyone with a passion for learning and is suitable for you whether you have a college degree or not and does not require any prior data engineering, or programming experience.

WHAT YOU WILL LEARN

- Compose and execute various types of SQL statements and queries to access and manipulate data in databases

- Create Data Pipelines to extract, transform and load data repositories using shell scripts, and tools such as Apache Airflow & Kafka

- Deploy, Manage, Secure, Operationalize, Monitor and Optimize relational database systems like MySQL, PostgreSQL, and DB2

- Design and populate Data Warehouses and analyze their data with Business Intelligence (BI) tools like Cognos Analytics

DevOps professionals are in high demand! According to a recent GitLab report, DevOps skills are expected to grow 122% over the next five years, making it one of the fastest growing skills in the workforce. This certificate will equip you with the key concepts and technical know-how to build your skills and knowledge of DevOps practices, tools and technologies and prepare you for an entry-level role in Software Engineering.

The courses in this program will help you develop skill sets in a variety of DevOps philosophies and methodologies including Agile Development, Scrum Methodology, Cloud Native Architecture, Behavior and Test-Driven Development, and Zero Downtime Deployments. You will learn to program with the Python language and Linux shell scripts, create projects in GitHub, containerize and orchestrate your applications using Docker, Kubernetes & OpenShift, compose applications with microservices, employ serverless technologies, perform continuous integration and delivery (CI/CD), develop testcases, ensure your code is secure, and monitor & troubleshoot your cloud deployments.

Guided by experts at IBM, you will be prepared for success.Labs and projects in this certificate program are designed to equip job-ready hands-on skills that will help you launch a new career in a highly in-demand field. This professional certificate is suitable for both - those who have none or some programming experience, as well as those with and without college degrees. Throughout the courses in this Professional Certificate, you will develop a portfolio of projects to demonstrate your proficiency using various popular tools and technologies in DevOps and Cloud Native Software Engineering.

You will:

- Create applications using Python programming language, using different programming constructs and logic, including functions, REST APIs, and various Python libraries.

- Develop Linux Shell Scripts using Bash and automate repetitive tasks

- Create projects on GitHub and work with Git commands

- Build and deploy applications composed of several microservices and deploy them to cloud using containerization tools (such as Docker, Kubernetes, and OpenShift); and serverless technologies

- Employ various tools for automation, continuous integration (CI) and continuous deployment (CD) of software including Chef, Puppet, GitHub Actions, Tekton and Travis.

- Secure and Monitor your applications and cloud deployments using tools like sysdig and Prometheus.

This six-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience is necessary.

Developed by marketing analytics experts at Aptly together with Meta marketers, the industry-relevant curriculum is designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.

You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like Python and SQL to gather, connect, and analyze relevant data. Plus, common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix, and evaluate sales funnels.

Along the way, you'll learn to visualize data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll also get to practice your new skills through hands-on, industry-relevant projects.

The final course prepares you for the Meta Marketing Science Certification exam. Upon successful completion of the program, you'll earn both the Coursera and the Meta Marketing Science Certifications. You’ll also get exclusive access to the Meta Career Programs Job Board—a job search platform with 200+ top employers looking to hire skilled and certified talent.

Throughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply marketing data analysis practically, such as: 

- Identifying data sources

- Using Python to sort data

- Using Tableau to visualize results

- Evaluating advertising effectiveness

- Optimizing the sales funnel

- Optimizing marketing campaigns using Meta Ads Manager

Your results could be added to a portfolio to share with a future employer or use at your own business.

The Salesforce economy will create more than $1 trillion in new revenue and 4.2 million jobs between 2019 and 2024. Developed in partnership with Trailhead — Salesforce's official learning platform — this certificate aims to teach you the foundational skills in Salesforce that will prepare you for a variety of entry-level sales roles, including the sales operations specialist position. This certificate is designed for beginners. No previous experience in Salesforce, sales, or CRM is necessary to be successful. Through four courses, you will learn the fundamentals of CRM, how to manage leads in Salesforce, how to manage opportunities in Salesforce, how to use Salesforce to ensure customer success, and how to effectively leverage Salesforce data through reports and dashboards.

What you will learn

- Build reports, charts and dashboards in Salesforce to communicate relevant information about sales performance to stakeholders and executives.

- Explain how CRM works in the context of sales, marketing, and customer service in modern businesses.

- Use Salesforce Sales Cloud Lightning to manage accounts, opportunities, products, quotes, and contracts.

- Articulate use cases for how Salesforce can provide value to sales teams.

Learners will work hands-on in Salesforce to solve real world business problems for a fictional social media company. Throughout the certificate, learners will build a portfolio highlighting use cases where they leverage tools in the Salesforce Sales Cloud and Service Cloud to make the work of a sales team more efficient and effective during the sales process. Adopting the role of a sales operations specialist, learners will demonstrate how to optimize the work of marketing associates, sales development representatives, account executives, and sales managers.

Whether you are starting out or looking for a career change, the Intuit Bookkeeping Professional Certificate prepares you for a variety of jobs in public accounting, private industry, government, and non-profit organizations—and for the Intuit Certified Bookkeeping Professional exam. If you are detail-oriented and passionate about solving clients’ problems, this program is for you. You’ll gain a foundational understanding of accounting principles and an introduction to QuickBooks Online through hands-on practice working with real-world accounting scenarios. Upon completion, you’ll be ready to take the Intuit Certified Bookkeeping Professional exam. With this certification, you will be qualified to apply for a position as a bookkeeper at Intuit QuickBooks Live or anywhere in the field. To learn more, visit https://home.pearsonvue.com/intuit. Build a foundation of bookkeeping concepts and accounting measurement.

Learn how to work through the phases of the accounting cycle to produce key financial statements.

Practice interpreting and analyzing financial statements to make key business decisions.

You will need access to spreadsheet software (Excel, Google Sheets, Numbers or the equivalent) for some activities in this course. No previous accounting or bookkeeping experience is necessary.

Disclaimer: While this program aims to provide you with bookkeeping skills, completion is not a guarantee, or condition, of employment at Intuit or in the bookkeeping field.

WHAT YOU WILL LEARN

- Build a foundation of basic bookkeeping concepts and accounting measurement.

- Practice interpreting and analyzing financial statements to make key business decisions.

- Learn how to work through the various phases of the accounting cycle to produce key financial statements.

- Define accounting and the concepts of accounting measurement.

In this Professional Certificate, you will dive deep into realistic customer scenarios to apply your knowledge of bookkeeping and accounting. You’ll get to review and reconcile accounts, record business transactions, and balance books to produce key financial statements for a variety of business types.

If you’ve always wanted a rewarding career, the tech sales industry may be the path for you. If you’re an ambitious problem-solver who likes to win, you’ll find tech sales not only fulfilling, but lucrative as well. As the tech industry continuously introduces innovative services and products, tech sales roles have become more crucial than ever. SDRs are in the front lines of the tech biz, connecting with customers and clients, and coming up with the smartest solutions for their problems. Sales Development Representatives aren’t just important to the business — they’re essential.

Tech sales will be a gratifying career if you’re looking to pivot career paths, or if you have previous experience in retail sales, but want to take that experience to a totally new level in tech. Do you enjoy engaging with customers? Do you need to be immersed in a value-driving, stimulating industry that’s constantly giving you new, exciting challenges? Would you like to thrive in a high-energy environment that’s collaborative and data-driven? Then it sounds like Tech Sales is for you.

Your next job could be at one of SV Academy’s 400+ high-growth employer partners. Top companies like Survey Monkey, InsideView, Vimeo, Handshake, Gainsight, or Palo Alto Networks, are hiring Sales Development Representatives in the U.S. for revenue-generating roles. No experience in tech or sales is required to pursue a new, awesome career in Tech Sales. This Professional Certificate is where you start.

WHAT YOU WILL LEARN

- Articulate the purpose of the Sales Development Representative role and develop strategies for your personal and professional success 

- Apply the success-proven principles of the SV Academy Conversational Selling methodology

- Prepare a professional portfolio and develop your personal brand to reflect your performance in the interview process

- Problem-solve using the best-in-class tech tools of the SDR workflow

Each of the 5 courses included in the program culminates in an experiential project to prepare you for all aspects of becoming a successful SDR on the frontlines of businesses. You will learn the SV Academy Conversational Selling methodology and how to apply the principles to real-world scenarios. By gaining hands-on skills with the latest tech tools skills in the SDR workflow, you will learn how to boost productivity in converting inbound and outbound leads into opportunities. By the end of the program, you will have a results-driven professional portfolio that will set you apart and position you for top performance in the interview process to land a job in tech sales.

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree is required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, and HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

WHAT YOU WILL LEARN

- Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job

- Measure marketing performance through analytics and present insights

- Attract and engage customers through digital marketing channels like search and email

- Build e-commerce stores, analyze online performance, and grow customer loyalty

This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.

Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.

Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.