Combine a well-rounded graduate program with an in-demand concentration when you earn the Master of Business Administration (MBA) in Business Analytics at Southern New Hampshire University.

"In today's world, data is everywhere, including in management-style decisions," said Amelia Manni, MS, an adjunct faculty member and a subject-matter expert at SNHU. "This concentration allows those seeking their MBA to get a leg up and begin to understand how data works and best practices for implementing it into their decision-making."

"This focused graduate degree program can prepare you for the application of tools and techniques of data analytics. And with these analytical skills, you can become a more valuable asset to your current and future employers. This program concentration offers learners a practical approach to business analytics," said Dr. Jessica Rogers, associate dean at SNHU. "Each course has been developed with a strong focus on the needs and demands of business today."

This program also has the potential to save you both time and money: By attending full time, you can complete the degree in about 12 months, and the 30-credit program costs less than $19K total.

Learn how to:

- Analyze and interpret data to make decisions

- Synthesize functional expertise, innovation, leadership, and entrepreneurship to develop and foster adaptable strategies for an organization

- Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices

- Lead and collaborate with stakeholders to cultivate globally aware and culturally responsive teams and organizations

- Drive the creation and implementation of plans that articulate organizational culture, align with ethical and legal standards, and promote sustainable business practices

Looking for a degree that's more focused? SNHU also offers an online master's in business analytics program as well as an online masters in data analytics program. In 2021, Southern New Hampshire University introduced a completely revised curriculum for its 30-credit online MBA program. Just months later, it rolled out the business analytics concentration. That's a huge benefit for students since it means you get to take part in one of the most innovative MBA programs on the market today.

"In each step of the curriculum building, we thought about what is needed in the workforce today and what gaps there are that this concentration could help fill," said Amelia Manni, MS, an adjunct faculty member and a subject-matter expert at Southern New Hampshire University. "We thought about the technical skills that students could face when they are on the job as well as how they can get that hands-on experience. ... This concentration really took what the industry is lacking data-driven business professionals and created a program to educate that next generation of data thinkers."

Manni was just one of a number of academics who helped create an MBA in Business Analytics program at SNHU.

"Our instructional designers and subject-matter experts worked together to create a top-notch learning experience that guides learners toward creating real-world artifacts and addressing real business problems," said Dr. Jessica Rogers, an associate dean at SNHU.

Building off the 7-course core that's required of all online MBA students no matter the concentration business analytics students will take 3 more courses that round out the curriculum. These include:

- Business Analytics - Descriptive Analytics

- Predictive Business Analytics

Within the courses are scenario-based assignments, which provide immersive, real-world opportunities that align with industry standards and business environment trends. An added benefit of SNHU's MBA in Business Analytics program is the opportunity for credentialing.

Like the "AICPA Data Analytics Certificate program, which is available through this program," said Thomas A. Woolman, MBA, MS, MS, an adjunct faculty member and subject-matter expert at Southern New Hampshire University. "This offering is of great benefit to accounting and finance professionals of any size organization, from any industry interested in learning and applying data analysis techniques to help their organization make informed data-driven business decisions."

"You'll have the option to earn other certificates, as well. "There are certifications along the way that students will earn that is a great way to boost their resume," Manni said. "Knowledgeable instructors can help you along the way since they're well versed in what's happening with analytics today."

"Adjunct faculty teaching in the concentration are hand-picked for their experience in the field," Rogers said.

"Our faculty bring a wealth of experience to share with our learners as well as have a passion to mentor." Dr. D. Brian Letort, an adjunct faculty member and subject-matter expert at SNHU, agreed. "Instructors who teach in this field are often skilled in analytics, but have been applying it to business opportunities for many years," he said. Overall, the program at SNHU was well thought out by data professionals, for future analytics specialists. "

"This program and concentration sets a student up to learn skills with each class and implement them at work, if they are currently already in a role that they can use them, or create an arsenal of skills they can build their resume up with and get the job they are looking for to take that next step in their career," Manni said. "This program is designed for the student who wants to have that background in business and management but also be hands-on and understand what it takes to get to those data-driven decisions."

Don't have a business background? No problem. Our MBA is accessible to everyone. Interested students must have a conferred undergraduate degree for acceptance, but it can be in any field. Those without an undergraduate degree in business or a related field may be asked to complete up to 2 foundation courses to get started. These foundations cover essential business skill sets and can be used to satisfy elective requirements for the general-track MBA. With foundations, the maximum length of your online MBA would be 36 credits.

Attend full-time or part-time. Students in the MBA have the option to enroll full-time (at 2 classes per term) or part-time (with 1 class per term). Full-time students should be able to complete the program in about 1 year, while part-time students could finish in about 2 years. SNHU students are busy, often juggling jobs, family, and other obligations, so you may want to work with your academic advisor to identify the course plan that works for you. The good news is, you can switch from full-time to part-time and back again as often as you want.

Advance your expertise in business and financial management with a Master of Business Administration (MBA) in Accounting from Southern New Hampshire University. Built specifically for today's business needs, SNHU's MBA in Accounting online fits right into your life and deepens your understanding of capital budgeting, finance, and portfolio management. And, the good news is, you don't have to enter this program with a UG in Accounting. By earning your MBA in Accounting, you'll learn to lead, strategize and innovate for a high-performance organization, and you could even have the opportunity to become a business leader of tomorrow. SNHU, founded as the New Hampshire School of Accounting in 1932, has a long history of graduating successful accounting professionals. Our graduates are working at management-level positions in a range of industries. And as an MBA student, you'll have the opportunity to connect and network with faculty and alumni in the accounting, finance, and business management fields.

"This program is ideal for anyone who wants to be a business owner or manager, particularly any manager who oversees an accounting department but doesn't have a background in accounting," said Mona Stephens, accounting faculty lead at SNHU.

You'll learn far more than just accounting skills in this program. In addition to learning primary accounting skills such as financial reporting and the tax implications of major business decisions, you'll gain a deeper understanding of an organization's vision, mission, values, culture, and strategic goals. You'll gain a deeper understanding of how impactful leaders are made, and you may even find you'll be able to run your own business in a fiscally responsible and efficient way. No matter where you want to go in the business world, and what industry you want to work in, accounting knowledge will always be useful as an essential business function.

Learn how to:

- Analyze and interpret data for decision-making

- Develop and foster adaptable strategies for an organization

- Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices

- Cultivate globally aware and culturally responsive teams and organizations

- Create and implement plans around culture, ethical and legal standards, and sustainable practices

The MBA in Accounting is just one of 17 concentration options at SNHU. Learn more about all of our career-focused online MBA programs. Originally named the New Hampshire Accounting and Secretarial School when we opened back in 1932, SNHU has some serious roots in teaching business and accounting. In fact, founder Harry Shapiro wanted his students to fully understand the "why" behind accounting and not just the "how." It's not much different today. Our new MBA program weaves accounting and finance throughout the program, integrating core principles across all courses. This means, in the coursework for this program, you'll learn how to assess financial viability as well as make sound fiscal decisions that will be beneficial in both the short and long-term scenarios. This program will allow you to gain the overarching business skills you want, plus the financial skills you need to make smart business decisions.

"Financial resources are one of the most important things that all organizations have to manage, and every manager in the organization plays a role in managing those resources," said Mona Stephens, faculty accounting lead at SNHU. "Whether it keeping track of sales, purchasing inventory, supplies, or equipment, or just running a department, managers need to understand the numbers."

The 3 graduate-level accounting courses you'll take in your MBA in Accounting program are:

- Financial Reporting I: Learn foundational financial accounting theories and practices, with emphasis placed on standards and compliance with Generally Accepted Accounting Principles (GAAP). You'll analyze financial statements and accounts for advising stakeholders on related business decisions.

- Financial Reporting II: Focus on additional financial activities stockholder equity, income management, pensions, leases, and statement of cash flows and the impact they have on financial statements.

- Tax Factors in Business Decisions: Get an introduction to tax factors that are relevant in business and personal financial planning decisions like fiduciaries, regular and S corporations, partnerships, tax shelters, and tax research.

"Taking these courses online can also help you gain more confidence with current applications, practices, and technology. The hard skills required for businesses to succeed are constantly changing with advances in technologies," said Clare Greenlaw, associate dean of SNHU's MBA programs. "That means workers today need to access education more frequently than they used to in the past." Not only can our MBA in Accounting program help you get an edge in the job market, but you can benefit now from the convenience it gives you. If you're already working, a program at a brick-and-mortar campus may not work for you, due to class times or a commute. Our online courses are accessible 24/7, meaning you can complete your work at the time of day that works best for you. The people considering an online MBA typically have established careers and other obligations," Greenlaw said. "They can't quit their job to go to school full time."

You can work with your academic advisor to establish a class schedule that works around your commitments and create a timeline that allows you to reach your goals when you need to. The MBA in Accounting can be a great option to get you to the 150 hours for your Certified Public Accountant exam requirements, but you may also choose to take your education further. In fact, 2 courses from the MBA in Accounting program also apply to our Graduate Certificate in Accounting. This program is ideal for those who want to amplify their accounting skills and knowledge on top of the MBA. As a bonus, this certificate is also covered by financial aid.

Don't have a business background? No problem. Our MBA is accessible to everyone. Interested students must have a conferred undergraduate degree for acceptance, but it can be in any field. Those without an undergraduate degree in business or a related field may be asked to complete up to 2 foundation courses to get started. These foundations cover essential business skill sets and can be used to satisfy elective requirements for the general-track MBA. With foundations, the maximum length of your online MBA would be 36 credits.

Attend full-time or part-time. Students in the MBA have the option to enroll full-time (at 2 classes per term) or part-time (with 1 class per term). Full-time students should be able to complete the program in about 1 year, while part-time students could finish in about 2 years. Our SNHU students are busy, often juggling jobs, family, and other obligations, so you may want to work with your academic advisor to identify the course plan that works for you. The good news is, you can switch from full-time to part-time and back again as often as you want.

If you need to advance your career sooner than later, you've found the online MBA that can fit into your busy life. Southern New Hampshire University's new Master of Business Administration program has the flexibility you need to get where you want to go while positioning yourself for career advancement in about 1 year. And at just under $19,000 total tuition our accredited online MBA program is also an affordable solution that can fit your budget. Plus, you won't only earn an MBA. We revised our curriculum in 2021, so that in each course throughout the program, there's an opportunity for you to earn industry-recognized business credentials as well. You can gain a competitive advantage each term as you fill your resume with your additional skill sets and certificates.

"The exciting thing about this degree is that we left behind preconceived notions about what an MBA program is and really leaned forward into what it should be by thoughtfully anticipating the future," said Dr. Andrew Gallion, an adjunct instructor at SNHU who served as a subject-matter expert for the university's new master's program. "We looked at current trends to predict what skills will be required. ... This program will certainly differentiate itself with a different focus on the future whereas most programs focus on the present."

Learn how to:

- Analyze and interpret data for decision-making

- Develop and foster adaptable strategies for an organization

- Evaluate and implement various models and processes in the design and continuous improvement of organizations and their practices

- Cultivate globally aware and culturally responsive teams and organizations

- Create and implement plans around culture, ethical and legal standards, and sustainable practices

You can also choose from 15+ career-focused concentrations, to tailor the program more closely to your personal interest. Popular concentrations include healthcare management, project management, and human resources. Featuring a brand-new curriculum, the revised online MBA program at Southern New Hampshire University can best be described as hands-on preparation for becoming a leader of tomorrow.

First, the program now has 7 core courses. That means all MBA students are required to take these courses. Previously set up to separate subjects like finance, marketing, and strategy the curriculum now weaves these areas throughout the classes about optimizing brands, measuring success, and innovation. The format of the courses has been reworked as well. All classes now contain scenario-based learning, which gives you the opportunity to practice the course content in a real-world scenario of a likely business problem.

"The learner will be immersed in an experience with learning tools and an instructor who acts as a mentor," said Dr. Jessica Rogers, an associate dean at SNHU. "The scenario solution is mapped for the student to break challenges into sub-tasks, leading to a conclusion and assignment submission. By taking part in several scenarios, you can bring advanced expertise to organizations."

"The hope for this program is to provide students with an authentic learning experience that mimics the workplace," said Justin Brigham, a senior instructional designer with the learning science and assessment team at SNHU. Also included in the new curriculum are a variety of very current resources."

"Learners will see strategic use of multimedia, interactive assignments, and video content," Rogers said. "They will also see content that is relevant to today's business environments. ... Attention was given to the student experience and variety of ways in which they learn and digest information."

This was in response to listening to both students and academic advisors. Learners have hectic schedules and it's always been important to SNHU to meet them where they are. "Students have very busy lives and we received a lot of feedback around the assignment schedule being more flexible, the ability to have mobile-friendly resources and for the learning experience to be more interactive," Brigham said. "I'm happy to say these are all things we've worked to implement into this program." To say that SNHU's new MBA program has moved away from a traditional format might be an understatement."

"This new program looks away from the design and content of past, more traditional programs and forwards into the future for the skills needed to succeed," said Dr. Andrew Gallion, an adjunct instructor at SNHU who served as a subject-matter expert for the university's new master's program. "While a subject like accounting appears to be pretty straightforward, having an innovative mindset can push the practice forward and create efficiencies and new techniques."

The Fourth Industrial Revolution (4IR) was in everyone's minds while creating the new program. Having skills that are and will be in demand from employers is crucial for student success. 4IR focuses on technology, merging biological, digital, and physical worlds. It changes the way we work, communicate and go through our lives.

Because of that, the new MBA program can help you develop 4IR-ready skills like:

- Cognitive flexibility

- Complex problem-solving

- Coordinating with others

- Creativity

- Critical thinking

- Emotional intelligence

- Environment and society conscious

- Judgment and decision-making

- Negotiation

- People management

- Service orientation

In turn, you'll enhance your soft skills, a key ingredient for success in any aspect of the business world. Another feature you'll benefit from are the embedded credentials you can earn within courses. These industry-recognized certifications can help you build up your resume even before you graduate. "Not only will students leave with their MBA, but along the way, they will have the opportunity to gain badges and certificates that can be immediately shared out to their network and potential employers," Brigham said. The academic team at SNHU has also lined up highly successful business experts and leaders from many industries who will present in each course through video."

"The videos will inform students about the course content while the expert will share their own life lessons," said Dr. Mark Hobson, SNHU's senior associate dean for business. "These speakers are lifelong learners and friends of Southern New Hampshire University. Many of them are alumni of our MBA program."

In short, these experts will share advice and expertise by a video in every course. For example, one of the experts is Howard Brodsky, co-founder, chairman, and co-chief executive officer of CCA Global Partners, which is one of the largest privately held companies in the United States. "An MBA gives you the tools to be more successful quicker," Brodsky said. "I feel very strongly that one of the great benefits of the new MBA program at Southern New Hampshire University is that you're going to get really seasoned business leaders to give you ideas and experience that can help you in your path to success."

Whether you're looking to enhance your current career, improve your ability to switch careers, or ensure the success of your own business, our business degree coursework offers you the flexibility to tailor your program around your core skills and interests through 15+ career-oriented concentrations. Aside from the 7 core courses that make up the majority of the MBA program, you can also choose to take 3 courses from a selection of electives or incorporate a concentration to round out your 10-course program. (Note: The MBA in Engineering Management is an 11-course program with 4 concentration classes.)

Don't have a business background? No problem. Our MBA is accessible to everyone. Interested students must have a conferred undergraduate degree for acceptance, but it can be in any field. Those without an undergraduate degree in business or a related field may be asked to complete up to 2 foundation courses to get started. These foundations cover essential business skill sets and can be used to satisfy elective requirements for the general-track MBA. With foundations, the maximum length of your online MBA would be 36 credits. Attend full-time or part-time.

Students in the MBA have the option to enroll full-time (at 2 classes per term) or part-time (with 1 class per term). Full-time students should be able to complete the program in about 1 year, while part-time students could finish in about 2 years. SNHU students are busy, often juggling jobs, family, and other obligations, so you may want to work with your academic advisor to identify the course plan that works for you. The good news is, you can switch from full-time to part-time and back again as often as you want.

Our world has gone digital. To grab hold of consumers' attention, marketers must form personal connections in this vast online environment. Develop into the branding and digital marketing master the industry demands when you earn the Master of Science (MS) in Marketing with a concentration in Digital Marketing from Southern New Hampshire University.

Learn how to:

- Use digital and social media activity and data to inform decision-making

- Analyze and interpret data to align marketing plans to strategic goals

- Maximize opportunities through the use of marketing theory and practices

- Gather information through diverse media to inform and persuade stakeholders

- Develop international marketing strategies

- Ensure marketing practices comply with regulatory standards and ethical practices

- Manage a brand to ensure the creation, capture, and delivery of value

"By specializing in your master's in marketing online, you'll be on your way to developing yourself as a digital marketing master. That's because our master's-level courses are taught by instructors who work and have experience in marketing. And that means you're learning from professionals who are currently practicing marketing and can share stories of their success in the field. The instructors always want to see you succeed," said Kathryn Gladis '16 '20G.

"In my experience, if I ever had a question, the response back was always quick and helpful." "All my instructors were amazing," said Danielle Upham '19 '21G. "The instructors are all timely in their responses. They all helped me when my home was under attack from tornadoes when my father died when my family had COVID, and just general questions. I've never had more caring instructors before."

In the master's in the digital marketing program, you'll have 8 core marketing courses and 4 concentration courses in digital marketing. Your core courses include topics like strategy, analytics, consumer behavior, and ethical and legal issues. All of our master's in digital marketing students also take the Strategic Digital Marketing course as part of the core. This is an excellent introduction to your digital marketing concentration: You'll learn the ins and outs of the platforms and technology, which can better position you to create integrated online strategies that are met with success. This class has a hands-on approach, giving you practice for real-world scenarios.

Jennifer Monzón '21 was impressed by her International Market Strategy course. "I've always worked for domestic companies in the entertainment and now in tech," she said. "Taking this course gave me a glimpse as to what factors make or break a product or service in another country with different languages, different cultures, a different way of life. It was super interesting to research."

Your concentration courses allow you to better understand online activity to make more informed organizational decisions. These courses may include:

- Digital Story Telling and Branding: Learn about theories and applications that can help you stand out from the pack in the digital space. Get hands-on experience that allows you to roll out your strategies through various approaches and analyses.

- Online Marketing Channels: Discover just where you can market your products or services online. From social media to email and even gaming, you'll see the pros and cons of the channels and which can work best for your audience.

- Social Media Marketing: Explore possible tools, then start constructing and evaluating social media content, its impact, and its practical use in a marketing context. Learn more about how social media can be used for not only marketing and advertising, but also public relations, journalism, and civic/political participation.

- Websites and Search Engine Marketing/Search Engine Optimization: Gain more insight into the differences between search engine marketing (SEM) and search engine optimization (SEO). Discover the benefits and limitations of SEM and SEO strategies as well as how you can use these tools to effectively reach customers.

Gladis chose this degree and concentration because of the courses she would get to take. "I was originally attracted to this program because of the digital marketing focus," she said. "This program featured specific courses that would enhance my knowledge of digital marketing strategies and programs that would help me to gain experience that I could directly relate to real-world job opportunities."

When you near the end of your program, you'll take your capstone course. This gives you the opportunity to show what you know to take all of the skills and knowledge you've learned for a final assessment.

For Gladis, the capstone left a huge impression on her. "This course gave us some freedom to put together everything that we learned throughout the program and design a strategic marketing plan from start to finish for a Fortune 500 company," she said. "We got the chance to open a franchise in a new location and create the marketing strategy for the new setting. This was the most real-life situation within a course and I got to utilize previously learned skills to create the strategy, budgets, and ads themselves through programs like InDesign and Canva."

Coursework within this concentration also aligns with these industry-recognized certifications including:

- Hootsuite Platform Certification Exam

- HubSpot Email Marketing Certification

- HubSpot Inbound Marketing Certification and Exam

- HubSpot Content Marketing Certification and Exam

Hootsuite, a social media management platform, and Hubspot, a software company for marketing and sales, are recognized names throughout the industry. These alignments are intended to offer students access to the thinking behind some of today's most respected organizations. By earning your master's in digital marketing online at SNHU, you can prepare for these exams and possibly add more credentials to your resume as you navigate the job market.

"I was incredibly thankful for the classes that also included certifications in the coursework," Upham said.

Don't have a business background? Students who don't have an undergraduate degree that focused on business may be required to take a Business Foundations course. Speak with your admission counselor or academic advisor if you think you don't need to take this course.

Today's business environment requires marketers to be nimble. As culture and society changes and new platforms, media types, and tools emerge it also means being able to assess resources while providing creative solutions. The Master of Science (MS) in Marketing program at Southern New Hampshire University offers valuable experience to gain and build on prior marketing knowledge and will prepare you to take on the challenges of a growing and evolving industry.

The master's in marketing online coursework focuses on brand building, campaign planning, and analysis as well as engaging target audiences through every modern media channel available. You'll acquire analytical, critical-thinking, communication, and decision-making skills, along with the opportunity to participate in industry-aligned certification preparation. Our MS in Marketing degree includes timely and relevant content that will prepare you for multiple careers in today's landscape. The MS in Marketing program can help you develop critical skills in brand management, customer loyalty, and audience engagement through diverse media and comprehensive marketing plans. By earning your master's in marketing, you could be prepared for a professional career as a marketing analyst, brand director, or related marketing positions in public, private, or government sectors.

Learn how to:

- Analyze and interpret data to develop marketing plans

- Use marketing theory and practices to create and lead integrated strategies

- Negotiate with stakeholders through the use of diverse media

- Develop international marketing strategies that address various cultural environments in a global economy

- Cross-check marketing practices against legal, regulatory and ethical practices

- Manage a brand at every stage to ensure the creation, capture, and delivery of value

SNHU's online master's program aligns with the American Marketing Association's Professional Certified Marketer (PCM®) Program standards as outlined in its Digital Marketing Book of Knowledge. This alignment allows you, with additional requirements, to pursue certification that will give even more credibility to your resume as a qualified marketer, proving to employers that you are equipped to handle their marketing challenges.

Note: SNHU does not guarantee that the completion of this program will result in certification. In addition to successfully completing the educational requirements, students may need to meet other certification requirements. The curriculum in the online master's in marketing program features an in-depth marketing foundation while also offering a broad range of electives that will allow you to tailor the program more specifically to your areas of interest in support of your personal career goals. Various courses throughout our MS in Marketing program, along with its concentrations, are integrated with content to help students prepare for industry-leading certifications. These alignments are intended to offer students access to the thinking behind some of today's most respected organizations.

"We've embraced the importance of industry certifications and credentials," said Dr. Jessica Rogers, senior associate dean at SNHU. "We've identified opportunities for students to add to their portfolios and resumes through external certifications that are in demand from employers. We know these industry certifications provide students and their employers with added value. Within many of our marketing courses, students will see references to and projects around such certifications and credentials. Not only do these certifications and credentials add to employability, they also help bring life to course content and associated real-world projects assigned. - AMA Professional Certified Marketer - Hootsuite Platform Training - HubSpot Content Marketing Certification - HubSpot Social Media Certification - HubSpot Email Marketing Certification Like the ability to earn certifications, classes at SNHU often go beyond just the classwork."

"SNHU is different than my previous experience in the sense that there was a lot more interaction with other students in the online classes," Naeem Jaraysi '21 said a great chance to learn from others with both similar and different marketing backgrounds. "We'd be in groups a lot of time in projects, and that really helped me connect with people, even though we were so far apart."

The courses and capstones in this degree program are designed to prepare you to apply leadership, critical thinking, communication, and problem-solving skills to various leadership and management roles in marketing moving forward. You'll have the option to select one of 4 concentrations including digital marketing, new media & communications, marketing research & analytics, and social media marketing.

"I learned a lot in the marketing capstone," said Yolanda Y. Cox '21. "Being able to put everything I learned into one class was so helpful. I felt prepared and ready to implement many of the things I learned." Should you choose the general track, you'll be able to choose from a range of interesting and relevant electives to bolster your knowledge, including Operations Management, Sport Marketing and Media, and Quantitative Analysis for Decision Making."

"And in SNHU's courses, you'll be learning from instructors with industry knowledge. They had that relevant background and were able to give that practical feedback on what was happening in the industry," said Derald Wise '14 '18G. "So, to me, I think that was the biggest asset, having that constant communication."

The online Marketing Graduate Certificate from Southern New Hampshire University focuses on several key marketing components and how each is integrated into an overall business plan. From implementing online marketing strategies to using analytics to strengthen customer relationships, you can explore the best practices companies use to successfully market their products and services in this program. The marketing certificate online program also offers you the flexibility to choose from a selection of courses that best meet your interests, including relationship-selling strategies and brand management. The graduate-level coursework is ideal for those who wish to focus on one area of marketing as well as those who need to learn about several aspects of the field. Earning your graduate certificate in marketing can help you compete for highly coveted marketing positions. You'll gain a keen understanding of the tools, technology, and tactics needed to successfully market goods and services in both the for-profit and nonprofit sectors.

Learn how to:

- Examine consumer and organizational needs

- Select a target market and conduct marketing research

- Execute marketing efforts effectively and efficiently

In the graduate marketing certificate online program, you can gain a foundation in marketing strategies and develop the latest marketing skills in the areas that interest you the most. Some courses are even designed to help you develop the necessary skills you'll need to earn additional certifications from respected organizations like HubSpot and Hootsuite. The cornerstone of this certificate is the course Marketing Strategies, which is designed to teach you graduate-level knowledge of how businesses find and balance the needs of their consumers and partners.

You'll learn how to conduct market research to evaluate these needs and develop a strategy to share your product or service, including pricing, promotion, and distribution. You'll then get to choose from a wide range of SNHU marketing courses to satisfy your remaining 12 credits. That way, you can concentrate on mastering the skills you really care about. You can learn how to study consumer behavior, advertisement designs, the use of social media, brand management, tracking statistics, and more. You can also prepare for specific certifications during your program.

Marketing 655 can prepare you for HubSpot Social Media Certification while Marketing 665 can prepare you for Hubspot Content Marketing Certification and Hubspot Email Marketing Certification. In your certificate program, you can choose to master social media. It's not just trendy pictures and chatting with consumers the backbone of social media marketing is actually content, which can be optimized for SEO leading to strong analytics. You can learn how to read these analytics and calculate the success of your campaign based on data like reach, impressions, interactions, and shares.

While mathematics is the foundation of understanding how your marketing is working even if opinion surveys are analyzed using statistics beyond the numbers, marketers must have strong communication skills. Both written and verbal communications are important to effectively inform their audience. You must also be able to work well in a team, collaborate with your teammates, follow guidelines from your superiors and deliver the vision of the organization. Marketers accurately work within guidelines, rules, and standards (including legal and ethical principles), but creativity is a skill that may help you stand out, or help drive projects forward and better. In your courses, you'll have the opportunity to stretch your creative muscles and find a marketing area you enjoy. The path to completion is flexible. Choose the elective courses that will fit your goals and earn your certificate your way.

Learn how to leverage social media to engage consumers, build loyalty and drive business in the online Bachelor of Science in Marketing with a concentration in Social Media program. Southern New Hampshire University's social media degree concentration weaves social media theory and practice with traditional marketing strategy. By electing the social media concentration, you'll dive deeper into the ever-evolving and high-growth online social media marketing environment.

You'll learn how to target and engage online communities and, in turn, spread brand messaging to new audiences. Within the broad field of marketing, a social media degree concentration stands out as a specialization that businesses are demanding. SNHU gives students the opportunity to gain expertise in this rapidly evolving field. Instructors are well-versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of the bachelor's in the marketing program.

Learn how to:

- Use social media tools and strategies to develop campaigns that engage consumers and achieve organizational goals

- Analyze primary and secondary data to position a product in the market

- Recommend strategies for an effective marketing mix

- Develop strategic marketing plans that align with an organization's mission, objectives, and goals

- Employ effective written and oral communication skills

- Apply legal and ethical principles to marketing activities

- Collaborate with internal and external cross-functional teams

As an added bonus, students in this program will also have the opportunity, if they so choose, to gain their HubSpot Social Media Certification, which can help you stand out with employers by giving you the tools you need to shape conversations around businesses and building brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience.

Accelerated Bachelor's-to-Master's Pathway Option: Earning a master's degree can set you apart in a competitive field and prepare you for top marketing jobs. Our BS-to-MS accelerated degree pathway can help you earn your degree faster. SNHU's online social media degree concentration presents a broad knowledge base, providing access to the theory, history, and application of using social media in a marketing context. You'll learn to engage and enhance the brand experience while strengthening the relationship between customer and product.

This specialized online marketing degree program consists of 4 concentration courses:

- Social Media Marketing Strategy

- Social Media Campaign

- Digital Advertising

- Writing for New Media

Social Media Marketing Strategy will challenge you to successfully create and implement a social media marketing campaign. You'll then evaluate and measure its success. The course will focus on key elements such as identifying social media tactics with the appropriate target market and developing strategies to engage those markets through relevant social media channels. A requisite of Social Media Marketing and Strategy, Social Media Campaign further develops your ability to successfully implement a social marketing campaign. The course will focus on key elements such as audience, campaign objectives, strategic plan, tactics, tools, and metrics to measure success. The Digital Advertising course explores the entire digital advertising landscape including search-advertising strategies, social media marketing, and inbound marketing.

"When you say the words digital marketing, nine out of 10 people assume you mean social media. But that's just one piece," said Steve Geibel, adjunct instructor at SNHU. "By taking a broader look at digital advertising, this course helps you understand the value of each tactic, both on its own and as part of an overarching strategy. Finally, Writing for New Media can help you build content-development skills critical for new and emerging digital media technologies. You'll explore the various strategies for delivering and adapting essential information through diverse multimedia platforms."

"The courses were fabulous," said Christine Viera '21. "I definitely learned an amazing amount from each of them. The classes also build on themselves, meaning the program uses the information from previous classes, showing the student that they have progressed in their learning and abilities. Paired with the major courses of the BS in Marketing program, along with a cutting-edge business core, you'll gain critical skills that can help you stay competitive in a dynamic industry."

"Staying ahead of the competition has never been more important," said Dr. Jessica Rogers, senior associate dean of marketing at SNHU.

"The landscape for businesses is changing so rapidly, that it has become a key strategy to [know what the competition is doing] to help inform your own digital strategy." That's why it's important that you'll learn from instructors who've worked in the industry. "All my instructors were amazing," said Danielle Upham '19 '21G.

"They're marketers in the field, and they had the real-world experience to provide in the discussions every week." Viera agreed, noting that they were on hand to help her when she needed it. "The professors were always helpful and easily reachable," Viera said. "I felt that when I needed help or to reach out with a problem, they were accessible and responded quickly."

Establish and enhance brand identity when you adopt techniques and technologies that have revolutionized the marketing industry. When you earn your online Bachelor of Science (BS) in Marketing with a concentration in Digital Marketing at SNHU, you develop the tools to master the mobile environment, specialize in social media and evaluate the metrics that lead to stronger campaigns.

Targeted strategies, pay-per-click advertising, and optimized copy let marketers reach the right customers for their products and services, and data-driven results create opportunities to fine-tune marketing plans even more. Digital marketing isn't about getting your advertisements in front of everyone. It's about targeting a niche audience that's most interested in your product or service. Through your specialized online degree, you'll learn digital marketing strategies in a simulated environment that primes you for a modern business career.

Learn how to:

- Use digital marketing strategies and analytics to promote brand awareness

- Utilize data to determine the position of a product in the market

- Recommend both internal and external marketing strategies

- Develop marketing plans that align with company missions, objectives, and goals

- Write and communicate effectively for companies and consumers alike

- Apply legal and ethical principles to marketing goals

- Collaborate across environments to ensure the creation, capture, and delivery of value

Accelerated Bachelor's-to-Master's Pathway Option: Earning a master's degree can set you apart in a competitive field and prepare you for top marketing jobs. Our BS-to-MS accelerated degree pathway can help you earn your degree faster. Your digital marketing courses will expose you to the latest methods of capturing attention online. Whether you're seeking to stand out by developing targeted mobile strategies or you want to learn how to analyze the results of your online efforts, our specialized digital marketing degree can help you build your brand and promote your products to the audience that needs them most. Email, website, display ads, social media.

" There are many platforms in digital marketing," said Marcio Moerbeck, adjunct faculty at SNHU. "Brand building, engagement, thought leadership... As students get to understand digital marketing, they see it as more than only social media. Aside from the general education courses required of all our undergraduate students, you'll learn the fundamentals of both business and marketing."

Students in any of our undergraduate marketing programs will complete 30 credits of business core, giving you a necessary background on topics like operations management, accounting, and business systems. Any business graduate will tell you that being well-rounded in business can help your career. Why are students required to take a business core?

SNHU believes that students who successfully complete these courses can gain the hard and soft skills that today's organizations are seeking from their employees:

- Business communication

- Global orientation

- Innovative and entrepreneurial thinking

- Problem-solving and decision making

- Social and corporate responsibility

- Teamwork and collaboration

You'll also complete your marketing courses: 6 courses for 18 credits. These courses no matter which online marketing degree you're going for can serve you well in your marketing career, wherever it takes you. Within your major, you'll dive deeper into topics like consumer behavior, social media, and strategic brand management. Your digital marketing concentration, of course, provides you with an opportunity to study fundamental elements of digital marketing. In addition, you may use current technologies to apply what you learn in a simulated environment giving you the hands-on experience you need.

"SNHUs digital marketing degree offers students the opportunity to dig deep into the quickly changing landscape of digital marketing," said associate dean Meleena Eaton, "while also gaining a strong understanding of key marketing tenants like consumer behavior and brand management that apply regardless of channel."

Your digital marketing courses may include:

- Mobile Marketing: Analyze mobile channels available to companies and how companies are using mobile as part of their marketing strategies.

- SEO vs. SEM: Understand the difference between organic and paid leads and traffic through the study of search engine optimization (SEO) and search engine marketing (SEM).

- Digital Advertising: Examine the different types of digital and online advertising, including search-advertising strategies, social media marketing, and inbound marketing.

- Digital Analytics: Explore online advertising metrics, social media analytics, and other approaches to digital marketing measurement.

You'll finish your program with the Strategic Marketing Planning capstone course. Here, you have the chance to show your understanding of marketing principles to solve specific company problems and you may even want to show your work in job interviews. Plus, our digital marketing degree online has 18 credits and 6 courses of free electives. This area of your requirements is important if you have credits to transfer that don't fit your program, if you want to take a few more marketing classes or if you'd like to add a complementary minor to your degree.

If you're looking to help build the next big brand, consider a career centered around creativity and problem solving with the online Bachelor of Science (BS) in Marketing degree from SNHU. Our online marketing program can help you build your knowledge in brand awareness, communications, consumer behavior, market research, and international marketing. By earning your online bachelor's in marketing, you'll be prepared for a variety of careers in a field that's always growing and evolving.

You can also focus your degree on two concentration options. In our social media concentration, you'll use new media to introduce brands to new customers and build loyalty and revenue. In our digital marketing concentration, you'll hone your expertise in mobile marketing, digital advertising, and digital analytics such as SEO and SEM. You can also structure your online marketing degree to fit your interests by taking advantage of the program's impressive 18 free electives. At SNHU, you can customize your degree by exploring marketing topics like sales management, international retailing, direct marketing, brand communications, advertising copy, design, and media planning. Or, if it suits you, choose to explore courses from another field. By taking electives and diversifying your learning experience, you'll walk away from SNHU with a well-rounded online marketing degree.

Learn how to:

- Use data to determine the position of a product in the market

- Recommend both internal and external marketing strategies

- Develop marketing plans that align with company missions, objectives, and goals

- Write and communicate effectively for companies and consumers alike

- Apply legal and ethical principles to marketing goals

- Collaborate across environments to ensure the creation, capture, and delivery of value

As an added bonus, students in this program will also have the opportunity, if they so choose, to gain their HubSpot Social Media Certification, which could up your hiring potential by giving you the tools you need to shape conversations around businesses and build brand loyalty. Additionally, other courses in this degree program have alignments with industry-relevant certifications that can enhance your learning experience. Accelerated BS-to-MS Pathway Option: Earn your MS in Marketing faster.

This accelerated degree program lets you:

- Save money: Take up to two graduate-level courses (6 credits) during your bachelor's program at the online undergraduate tuition rate.

- Save time: Apply your graduate credits to your online master's degree to complete your program in as fast as one year. If you're interested in earning both degrees at an accelerated rate, consider having a discussion with an academic advisor. You must also meet the following academic requirements:

- Hold a GPA of 3.00 or greater

- Have a minimum of 90 credits

- Complete all major requirements/coursework, including a capstone

- Meet the waiver requirements for the associated graduate courses

In the online bachelor's in a marketing degree program, you can tailor your coursework to fit your interests. Broad elective offerings include courses in advertising, branding, communication, campaign development, retailing, and sales. The courses in this degree program are experiential and hands-on, giving you a first-hand look at real-world marketing challenges.

Linda D'Alessandro '13MBA brings over 15 years of real-world experience into her classroom at SNHU, where she currently works as a marketing instructor. "For my lessons, I draw both from my current and past experience, especially in the Social Media Marketing Campaigns class, which is a very hands-on course where students run a four-week social media marketing campaign from start to finish. It's a real project," she said. "In this course, the students learn how to use tools like content management, optimization, scheduling, and performance measurement tools that I use daily as well."

Max Bailey '17 '20MBA was already working in the marketing field when he started at SNHU and he was happy to find out he wasn't the only one doing so in his program. "By the time I transferred to SNHU, I had already discovered this passion and was working in the field," he said. "And, I wasn't alone in this way. A lot of my classmates were also working professionals with a clear vision for their future, so I felt motivated and right at home."

Jolene Stetz '21 chose to double up and add both the social media marketing and digital marketing concentrations to her program. "When I started at my place of work that I'm at now, I really enjoyed working with digital media," she said. "My coursework is relevant in my field, especially working in digital asset management." She's applied her skills to her job, as well. "So at one point, we actually just restructured one of the departments," Stetz said. "And I was able to use some of my coursework, knowledge, and things that I learned in school to help restructure the department to be better for the business....I feel like my coursework at SNHU is allowing me to be a better coworker and a better employee."

What makes one sneaker brand stand out in a sea of sneaker brands? How does a fast-food chain rise from underdog to top dog? How does a razor invention in 1904 keep its edge? In today's competitive marketplace, the answer is often marketing. From launching new products to reinvigorating old brands, marketing is a critical aspect of the business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, and gets them to take action.

Learn the fundamentals of marketing while preparing yourself for a variety of entry-level positions with SNHUs Associate of Science in Marketing. You'll develop critical-thinking skills that tap the left and right sides of your brain, enhancing your creativity and strategic thinking. You'll also gain a strong foundation is an essential aspect of business that can open doors to many opportunities. Our marketing associate degree is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and offers a broad perspective on the business landscape at large. Want to start or advance your career in marketing but need a college education to get there? The associate degree in marketing is a perfect stepping-stone to our bachelor's in marketing degree online, since all credits can seamlessly move from one program to the next. Already have some college experience? Since SNHU accepts up to 45 credits, transfer students could satisfy 3/4 of the program's 60-credit requirements, saving time and money.

Learn how to:

- Use primary and secondary data to position a product in the market

- Develop strategies that incorporate a mix of marketing channels

- Develop marketing plans that align with a company's mission and goals

- Explain the legal and ethical principles involved in marketing activities

- Explain the role of accounting and economics in marketing

- Use effective written and oral communication skills

Once you've completed your program, you can take the next step without the hassle or expense of applying to another school, since SNHU offers online bachelor's, master's, and MBA in marketing. The associate degree in marketing is designed to provide a solid foundation in business principles and practices. (It's also built to perfectly transition into a bachelor's degree; with 60 credits coming in from your associate degree, you've finished exactly half of your next program before starting should you choose to continue with your education.)

In addition to marketing, core courses cover topics like business law and international business. As you move along through the program, you'll learn how companies integrate marketing with manufacturing, sales, and other departments. Compared to many competitive programs, SNHUs online marketing associate degree program includes experiential learning. Its career-focused by design, blending theory with practical application. You'll learn meaningful skills as you complete real-world projects, some with a team-based approach and others independently.

Our marketing programs are different in that they were designed with a very strategic approach, said Dr. Jessica Rogers, senior associate dean of marketing. We have connected and aligned our programs to the industry. Marketing courses cover topics like communications, promotion, social media, and branding. The curriculum also includes 2 free electives, giving you the option to go a little deeper in your areas of interest. That's a plus if you're interested, for example, in deepening your understanding of data analysis, psychology, or another marketing-related area.

Core courses in the marketing associate degree may include:

- Introduction to Marketing. Learn about the tools businesses use to create, communicate and deliver value to customers. Topics include marketing research, target market selection, product selection, promotion, distribution, and pricing.

- Principles of Integrated Marketing Communications. Gain an understanding of advertising, public relations, corporate communications, and sales promotions. Learn the role that media plays in integrated marketing communications strategies.

- Social Media & Marketing Communications. Study the basics of integrated marketing communication with a focus on social media. Learn about advertising, public relations, branding, and corporate communication strategies. Develop the planning, research, and creative skills needed to reach promotional objectives.

- Human Relations in Administration. Learn the human relations skills managers need to be effective. Topics include leadership, motivation, communications, group dynamics, organizational development, management by objectives, and stress and time management.

- Business Law. Learn how the background, foundation, and ethical aspects of the U.S. legal system apply to business organizations. Study the impact of torts, product liability, criminal law, contracts, sales, business organizations, and cyber law on business.

Philip Hudnall '20 said that the integrated marketing communications course stood out most to him. "I was enthralled with the material, and I had taken so many supporting classes prior that it was a really good class to tie everything together," he said. "I finished that class in the top three, and it was the only time an instructor has ever reached out to congratulate me. What a great feeling!"

"Instructors throughout your courses have relevant marketing experience, and they're able to pass that knowledge on to you. I found that the instructors brought their personal experiences and stories to the class, which I found very helpful and relatable," said Laura Swedberg '19.

"I enjoyed how interactive the instructors were with their classes." Bridget Gallagher '21 agreed that the staff at SNHU were there for her when she needed them. "Each instructor I worked with felt like they wanted to be there and really wanted to share their knowledge with students," she said. When she was sick and had a death in the family in the same week, "naturally school fell to the back burner," she said. "I reached out to my advisor and professors, and they were understanding, accommodating, and kind during that challenging time."

In addition to earning your associate degree in marketing, you'll find another way to build your resume at SNHU certifications. Professional certifications from industry leaders like HubSpot are the gold standard in digital marketing and in high demand by employers. One of the required courses within the AS Marketing program focuses on strategic social media marketing tactics that help students prepare for the HubSpot Social Media Certification exam.

The course will teach you how to develop a social media strategy that helps businesses engage consumers and grow their bottom line. Kim Coffey, an SNHU internship administrator, believes strongly in the value of the course. Credentials, she said, give students in an associate degree in marketing program more hands-on experience and an edge over other job candidates. Whatever your goals, SNHUs online marketing associate degree can set you on a career path to achieve them.