Certificate of Achievement in Internet Marketing
American River College
Sacramento, CA
This certificate offers a program of study for students seeking jobs that require skills in technical marketing applications. It provides opportunities to combine traditional marketing theory with the technical skills needed in today's business environment. Courses address current technology-based business communications, marketing, Internet strategies, applications, and trends.
Career opportunities include titles such as social media administrator, digital marketing director, campaign specialist, marketing/events coordinator, media marketing, social media squad, Internet marketing communications, and communications and social media coordinator.
Student Learning Outcomes
✔ identify and create effective Internet marketing strategies that enhance business relationships with present and future customers.
✔ apply communication theory, effective writing techniques, and presentation skills to business situations.
✔ utilize software applications designed to present and promote business in print and visual media.
✔ devise a marketing plan using social media applications and content platforms for marketing both small and large businesses.
✔ analyze various software applications for Search Engine Optimization (SEO), analytic tools, web-building and blog applications, email marketing, and other technical marketing tools.