Ready to turn your creative side project into a thriving business? Join Craig Heidemann for an introduction to the business and accounting principles every creative professional needs to know. 

In this class, Craig will take you step-by-step through the process of setting up, running, and growing a small business. You’ll learn how to use QuickBooks to manage your finances, including managing client contracts and invoices. Craig will also help you navigate the potentially-confusing tax, legal, and copyright issues surrounding small businesses. You’ll also learn how to contract and/or hire people to do the tasks you can’t do yourself. 

Whether you’re just starting out as a business owner or you’re a longtime entrepreneur ready for a refresher course, this course will give you a roadmap to business success.

If you’re talking about social media marketing, you’ve got to talk about Facebook. With more than 2 billion users, Facebook remains the biggest and most popular social site around.

Companies, entrepreneurs and freelancers who want to take advantage of the Facebook platform to promote their business and drive sales need to do more than just establish a presence and accumulate followers. They’ve got to create content that breaks through the noise, attracts attention and compels people to act.

Billy Gene, one of the top online marketing influencers, educators and practitioners in the world, will help you create a video script that turns strangers into customers on Facebook without spending a single penny.

In this class, you’ll learn how to:

- Attract customers organically.

- Create entertaining content that compels people to click.

- Gather the tools you need to film your own video.

- Write a successful video script, including webinars, sales letters and demonstrations.

- Evoke emotion and anticipation among your viewers.

In the first part of Music Theory for Electronic Musicians, we learned how to work with the piano roll editor in a DAW to make harmonies, melodies, and whole tracks. In this second part, we'll expand on those ideas. We'll work with minor keys, focus some time on melody and bassline writing, and we'll talk about how different tracks work. 

Extensive Analysis 

In this class, we feature an extensive track analysis segment by Daft Punk, Avicii, Skrillex, and many more. In each of these segments, we'll look at their tracks on the piano roll editor. We'll talk about why they sound the way they do, and how you can use similar techniques in your own music. Each of these segments picks apart multiple elements of the song and dissects them in an easily digestible manner. 

Who should take this course? 

Anyone interested in producing their own tracks. This will get you up and running and give your tracks a unique sound in no time.

Structure 

This course consists of video lectures, which all contain a session in Ableton Live 9. If you are using a different program (or none at all), no worries! This isn't a class on how to use Ableton Live, and the concepts can be applied to any DAW.  

Product renderings help prove concepts, provide insights, and sell ideas. In Sketch like an Industrial Designer, Jorge Paricio will teach you the art and science of drawing products by hand.

Despite the proliferation of rendering software, there is still a place in the market for freehand designs. In this class, Jorge will teach you techniques for drawing products for professional use. 

You’ll learn how to: 

- Render objects from multiple perspectives

- Simulate reflections and materials

- Sketch with different tools

- Create orthographic views

Jorge will demonstrate the process for using a variety of common drafting tools and discuss the importance of your early doodles and sketches for developing a polished final product.

In Sketch like an Industrial Designer, you’ll learn how to create professional, comprehensive product visualizations that you’ll be proud to deliver to clients.

Everyone knows that bass guitar is the foundation of a great modern rock mix. It’s the unsung hero that holds the entire track together. Join Winds of Plague bassist and Soundtemple Studios founder Andrew Glover for a course dedicated to providing you with everything you need to know to record, edit and mix great modern bass tones.

Drawing on his 10+ years in the music industry, Andrew will guide you through tracking and getting tones using real amps and amp simulators. Plus, you’ll learn the secrets of editing and mixing bass that will take your tones from good to great including tone layering, eq/compression, and much more.

Join consultant and bestselling author of Duct Tape Marketing John Jantsch to learn how to create an easy-to-follow marketing blueprint tailored to your small business’s needs. This three-day course takes the mystery and guesswork out of connecting to clients, translating leads into sales, and communicating the value of your company.

Behind every strong small business is a strong marketing system, but many business owners lack the resources and skills required to build a marketing plan that makes their business stand out in the crowd.

John will cover building a marketing system, creating a framework for company growth, and building your company’s online presence. From spotting ideal clients to using social media strategically to gauging the effectiveness of your marketing choices, this course will give you the tools you need to feel confident implementing a marketing plan unique to your company’s needs and goals.

If you want a strong foundation in these essential tools, John Jantsch and this three-day course will give you a practical, proven approach to creating and implementing the marketing plan your small business needs to succeed.

Take your idea from a napkin and notes to a full-fledged screenplay

You have a great idea, but you're not entirely sure where to start or how best to take it from napkin and notes to full-fledged screenplay. The process can be large and daunting without a structure in place to guide the way. Maybe you're a writer looking for more clarity about structure. Or a writer who wants to move into film. Or even a director who wants to see the process from the perspective of a writer. This class is here to help.

Start your screenwriting journey with writer/director Julio Vincent Gambuto. Julio is a writer for film and television and a feature film director. He's created content for Nickelodeon, PBS, E! Entertainment, and James Franco's Rabbit Bandini. His latest project, Team Marco, is a family film, recently released by Samuel Goldwyn Films.

In this key foundational course, you'll learn the fundamentals of the screenwriting craft, including story design, story structure, and a smart step-by-step process to keep your writing exciting and productive. By the end, you'll write stories that can capture the attention of audiences and businesses alike.

Learn:

- How to identify your purpose as a writer and how to infuse your story with your specific message and voice.

- What about story design and how to tell your stories with punch and passion

- The ten fundamentals of story design and how to use them.

- Story structure and how acts break down for the screen.

- How to architect the audience's emotional journey.

- The seed-to-script process is an efficient, smart workflow to keep you productive.

WHO THIS CLASS IS FOR:

- People who want to learn how to write movies and TV shows.

- Writers who want to understand the fundamentals of craft for the screen.

- Beginning screenwriters who want to root their work in a strong story technique.

- Filmmakers who want to better understand story design and development.

- Storytellers in all media who want to cross over to film and TV.

- Creative people who want insights into the world of film and TV.

ABOUT JULIO:

Meet Julio (Giulio). The son of a bus-driver-slash-bread-baker, Julio grew up in a large Italian family in the boroughs of New York City. His feature film, Team Marco, was released on November 20 by Samuel Goldwyn Films. This year, his essay Prepare for the Ultimate Gaslighting* was the #2 story on all of Medium, with over 20M readers worldwide. He is currently developing the feature family comedy, The Julie Stories. In 2017, Julio founded Boro Five, an independent film and television content production company. He serves as Executive Producer of the company's slate. Julio has written and produced film and television content for Samuel Goldwyn, Kerner Entertainment, Nickelodeon, PBS, E! Entertainment, Stone & Company Television, and James Franco's Rabbit Bandini.

If your soul is drained by a daily commute or you work in a role that you're sure could be done from anywhere, join Darren Murph for Work Remotely: Thrive in a Job From Home.

In today's knowledge-driven world, too many employees are squandering precious hours away from their homes and family. Find out what it takes to build a career and life that gives you that time back.

Darren will teach you how to: 

- Advocate for a remote role

- Cut out unnecessary distractions 

- Perfect your home office

 Improve your personal communication skills

Working remotely removes a massive inefficiency and enables you to live and work with more flexibility. In this class, you'll discover the tricks to setting yourself up for success in a remote role and how to ensure a smooth transition in the workplace.

Work Remotely: Thrive in a Job From Home with Darren Murph will prepare you to prove your worth in the remote marketplace, erect an office wherever you are, and give you a newfound appreciation for work and time.

Click here to join the LIVE studio audience in San Francisco!

The prospect of having to find time to maintain your social media accounts and continuously create content can be overwhelming for some creative entrepreneurs. Deciding what to post and how to engage your audience can paralyze you before you even begin. Connecting with Your Customers on Social Media with Erin Dollar will give you all the tools needed to create an authentic social media presence so you don’t miss out on the opportunity to open your business to a new base of customers.

Incorporating social media into your business doesn’t have to be an all-consuming experience. Join Erin Dollar for this class, and you’ll learn:
 

- How to create a visual story on Instagram and Pinterest

- Content creation strategies that use your design process

- Ideas for memorable promotional posts that build your brand online

- Proven techniques for enhancing your Pinterest boards and Instagram posts

Follow Erin behind the scenes of her own business Cotton and Flax, where you’ll learn actionable tips and tricks that allow you to stay engaged on multiple social channels, without losing time to run the rest of your business. Take it from her: learning to use social media in an engaging and effective way is a must-have skill for any budding entrepreneur - and it can actually be fun!

Take the first step in gaining long-time and repeat customers and catapult your business to the next level with stand-out social media.  

There is a tendency in design education to discuss mediums as career paths. Web designer. Print designer. Type Designer. And while there is enormous value in specialized skills, technology has radically reconfigured the landscape of the industry. Print designers are asked to design—and create—content published in monthly print magazines, weekly blogs, and daily social media posts. Social media marketing is redefining advertising. Branding includes more customer experience, both on and offline.

The field is rapidly redrawing its own boundaries and its relationship to other industries. What does it mean to be a communication designer in today's market? And how can we build success for tomorrow? 

In this class, YuJune Park, Associate Director of the Communication Design program at Parsons School of Design, will share with you the fundamental skills that graphic designers, or rather, communication designers need to succeed in an industry that expects its practitioners to move fluidly from printed matter to digital screens and beyond.