Many people think a PDF is JUST a PDF. You look at it, print it, sometimes fill out a form, email it, and are done. Nothing else. This tutorial will show you otherwise. You can edit a PDF, add text, add images, copy items, add more pages to a PDF, crop pages, export the entire PDF into a Word document or a PPT presentation, take a web page and convert it into a PDF with active link... and that is just a few of the things that will be covered. Get ready to unleash the power of a PDF in this effective video on how to take your PDFs way beyond what you ever thought possible.

Software Used: Adobe Acrobat Pro DC

People love to buy ... but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson? Most of us don't.

This course not only covers the nuts and bolts of achieving great sales but goes far beyond, with the intention of priming you to consistently sell your work for what it's truly worth - and to create even better relationships with clients who will appreciate a better experience. If you own your own small business, you are in a 100% sales commission job. Tamara Lackey has worked in a 100%-commission-based sales role for 15 years, achieving remarkable success in sales before she ever picked up a camera professionally. 

Tamara will show you exactly how she maintains a consistently high sales average in multiple genres, sharing how to conquer the fear of criticism and self-doubt to make the entire process significantly more enjoyable and she will showcase detailed evaluations of each in-studio audience member's sales sessions to show what works, what doesn't, and how you may be killing your sales!

A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg. 

Abby is a sewing pattern designer, craft book author, teacher, and writer.

In this class, she’ll share what she has learned about creating emails that facilitate a genuine connection between you and your readers.

You will:

- Explore the best email software options 

- Identify content that engages your subscribers

- Decide how often to send your newsletter and how long it should be 

- Learn the “give, give, take” approach and how it can work for you 

- Develop tactics to get people to open your email and act on it 

- Find out how to grow your list and keep it healthy 

Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics. 

Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.

You might have an amazing book or idea to sell, but the only way you’ll be able to seal the deal is with a strong, persuasive book proposal. Much more than just an introduction to your book, a proposal gives literary agents and acquiring editors the information they need to make the tough decision to take on your work.

Writer, editor and consultant Sally McGraw will teach you the six essential elements of a solid book proposal and how you can make your case in the most creative and convincing way possible.

In this class, you’ll learn how to:

- Persuade rather than summarize.

- Figure out your target audience.

- Create a market analysis and choose comparison titles strategically.

- Write a bio or have someone else write it for you.

- Define your author platform and explain what you’ll do to make your book a success.

- Create a chapter-by-chapter outline.

- Write a short, sweet and attention-grabbing query letter.

Running your own online store gives you control over the sales process and allows you to create a space that fully reflects your brand. It also comes with a lot of responsibility and can quickly become a major source of stress. Learn the right way to optimize your e-commerce website from Andreea Ayers.

Andreea has started and sold three companies in the last five years. As the owner-operator of a successful organic soap line and founder of a six-figure t-shirt business, she knows exactly what it takes to build a business online. In Optimize Your Online Store, Andreea will teach you how to create a website that reflects your brand and encourages customers to buy. 

She’ll teach you how to:

- Set up a homepage that encourages immediate connection

- Create an about page that builds trust

- Write product descriptions that do the selling for you

- Turn browsers into paying customers

When you run your own online store you have to customize it so that when people do come, they trust you enough to actually make a purchase. Andreea will teach you how to analyze and improve your site so that visitors feel confident in you and your products and are converted into lifelong customers.

By the end of this class, you’ll know exactly what you need to do to ensure that your website reflects your brand, is trustworthy and encourages people to buy.

Do you want or need to create graphics for use on your website, blog, and social media accounts?  Thankfully, there's no experience required with Erica Gamet's new Social Media class.  Erica is a seasoned Adobe instructor, and she'll show you how to make beautiful graphics, easily, quickly, and at a low cost. You'll also get an overview of software tools that are free and easy to use. 

This class covers: 

- Design basics for digital graphics, such as file types, color and resolution

- Using Adobe Spark’s suite of free tools to create social media posts and web pages 

- Choosing photos and type to get your message across

Software Used: Adobe Spark 2016, Apple Keynote 6

Monetize Your Music Knowledge

For someone who lives and breathes music, teaching it can be an awesome way to earn money doing what you love. In Becoming A Music Teacher: The Art of Sharing Your Talent, award-winning educator and founder of mikeslessons.com, Mike Johnston, will show you how to get started.

Teaching music is a great way to monetize your musical knowledge, but it takes a lot more than raw information to effectively guide others. In this class, Mike will teach you the art of delivering information in a concise, actionable way that makes complex ideas easily digestible. You’ll learn techniques for engaging students and presenting information in a way that holds their attention while helping them actually retain what you teach them. You'’ll also dig into the business end of teaching. Monetizing teaching is more complex than hanging up a sign in your local guitar center – Mike will cover how to find and keep paying students.

If you want to share your passion for music with others and make money while doing it, you won’t want to miss this opportunity to learn how to do it the right way from world's #1 online drum teacher.

Crowdfunding is becoming a more widespread way for passionate entrepreneurs to fund their projects, and yet the process of creating a campaign that engages, sells, and excels can be overwhelming. Now is the time to learn how to do it right in Launch a Successful Crowdfunding Campaign with Christopher Hawker. Chris has been so successful in crowdfunding that his first campaign was funded 5538% over its goal.

Chris and his team have brought dozens of products to market – setting records in fundraising and earning accolades in The New York Times, Fast Company, and TechCrunch. In this class, Chris will help you develop a winning strategy for each and every stage of the crowdfunding process – from ensuring your product or idea is ready, to choosing the right platform to launching, maintaining, and marketing a campaign. Not only do you get the incredibly valuable financial calculator bonus material that breaks down the numbers for so you can figure out the exact dollar amount for your campaign goal and campaign perks. 

You will also learn how to:

- Develop, set, and reach your funding goals 

- Craft a compelling campaign page to help sell your idea 

- Make a compelling video and build buzz on social media

- Attract new backers and develop stand-out marketing for your campaign 

Whether you’re an entrepreneur, a designer, an inventor, or an artist, this class will help you give you the strategies and tactics as well as the confidence you need to make your campaign a huge financial success.

The ways we feel and think about money have a huge impact on our financial well-being. Some of us are “you-only-live-once” spenders, unconcerned about the future. Some of us are overly optimistic, assuming we’ll make and save enough at some point in the future. Others are single-minded savers, unwilling to spend a dime on any of the things that might add joy and happiness to our lives.

According to Erin Lowry, the first step to taking control of your money is to get a handle on what your relationship to money is and where it came from. That means delving into your past and looking at how your parents dealt with their finances. Once you do that, you’ll be able to figure out where your roadblocks to financial success are and how best to clear them.

In this class, you’ll learn how to:

- Identify your relationship with money and how to change it.

- Look at how past experiences shaped your views on money.

- Get a grasp on your cash flow and the need to stay within a budget.

- Build a good credit history without going into debt.

- Create financial goals for the short, medium, and long terms.

In Grow Your Business with YouTube you'll learn how video can take your business to a new level! You’ll learn how to find time to make videos that are fun, easy, and effective at selling your products. We will focus on generating content ideas, and you'll learn how to use those videos to find brand-new customers (and keep your current customers coming back). You'll walk away from this class with a customized plan for making videos that will grow your business and increase sales.

Use YouTube to:

- Build trust with your audience

- Regularly talk about your business and products in a friendly "behind the scenes way"

- Demonstrate your subject matter knowledge

We Will cover:

- How to replicate your customer experience online (mood, brand, attitude)

- Building community by being yourself

- How video fits in your brand and business

- Planning content (lots of idea generation) Including short samples!

- How to be yourself and comfortable on camera