In this course, award-winning food photographer Andrew Scrivani will show you how to create and tailor your own lighting setup using only your mobile phone and a select few pieces of gear — on any budget. Whether you’re a beginning photographer looking to understand mobile food photography or a professional photographer eager to expand your services, this course will give you a candid, comprehensive playbook for using your mobile phone to take and process photographs within a mobile workflow.

WHO THIS CLASS IS FOR:

- Beginners wanting a better understanding of mobile food photography

- Professionals wanting to expand their repertoire

- Bloggers who write about food but need high-quality images to go with their written content

EQUIPMENT USED:

- iPhone 11 Pro
- Olloclip Lenses

Photographs are one of the ways we tell stories – assembled together they paint a picture of a time and a place. In Storytelling and Album Design, Jared Platt will teach you how to tell better stories using innovative, easy-to-apply design and compilation techniques.

In this class, you’ll learn how to create compelling photo books using Smart Albums and InDesign in conjunction with Lightroom. 

 You’ll learn how to:

- Apply the art of storytelling to an album

- Design a workflow to make the process fast

- Ensure the album looks great printed

Jared will cover the best methods for designing a wedding album, senior album, and documentary book. The techniques he’ll share will help reduce the time you spend on albums from hours to just minutes.

Don’t let albums overwhelm you or your time – learn fast, effective techniques in Storytelling and Album Design with Jared Platt.

Setting up a practical and efficient workflow with your photography feels like a daunting part of your business. Internationally recognized photographer Michael Clark introduces you to techniques to allow you more time to shoot the images you want. His workflow philosophy is that you must first know how you are going to edit the image in post production to know how you need to shoot it.

In this class Michael teaches:

- Best practices for a shooting workflow from setting up your camera to histograms and exposure

- How to clean the sensor on your DSLR camera

- Color management workflow including your work environment and monitor calibration

- An overview of Lightroom® and multiple ways to speed up your workflow including file folder and batch naming as well as metadata and archival processes

- Techniques to finalizing your images in Photoshop® with basic adjustments and retouching

- Making fine art prints, choosing your printer, paper, understanding ICC profiles, and much more!

Michael covers everything you need to know in order to streamline your post-production workflow in Lightroom® and Photoshop® and best practices for printing your art at home. Digital photography is far more complicated than shooting film ever was. Knowing the best practices for a digital workflow will make you a better photographer.

Learn the essentials of wedding photography in this comprehensive collection of the top segments from the CreativeLive catalog. Get an inside look at the techniques used by some of the industry's leading professionals – everything from shooting to editing to sales and marketing.

Whether you are trying to break into wedding photography or inject new energy into a flagging wedding photography business, this collection is for you. This series of videos was assembled to guide and inspire wedding photographers and help you develop the business and technical skills you need to flourish.

You’ll learn how to get the best possible images in-camera, on the wedding day. This collection will cover everything from posing to lighting to composition – tailored specifically for wedding photographers.

SkillSet: Wedding Essentials also covers what happens after a wedding. You’ll get an overview of the workflow, retouching, album design, and post-processing techniques you need to get your clients images they will love.

But beautiful images and smart post-processing won't get clients in the door by themselves. You’ll also learn about the business of being a wedding photographer. This collection is a compendium of marketing, pricing, and business knowledge from some of the top working photographers in the industry. Plus there is some inspiration in the mix to get you excited about implementing everything you've learned.

Breathe new energy into your wedding photography within this impressive collection of some the most educational segments in the CreativeLive catalog.

Beautiful graphics are essential for running a thriving business and Canva offers users a free and easy way to create them. 

In Easy Graphic Design for Your Business with Canva, you’ll get to know the Canva interface and how to take full advantage of its powerful features. 

You’ll learn how to: 

- Combine images and text

- Build graphics for social media 

- Share and download projects 

You’ll also learn about the basic principles of design and how to create graphics that are as effective as they are beautiful. 

Guy Kawasaki will be on hand to offer tips on how you can use Canva-created graphics in business and how your designs can elevate and grow your brand. 

The Canva interface makes it easy for anyone to drag and drop design elements into elegant, professionally-designed templates and this class will help you ensure that every project you complete is top-notch.

Create data-driven infographics with Adobe® Illustrator’s easy-to-use built-in tools. In this beginner-friendly class Adobe certified instructor Jason Hoppe will show you how to use Illustrator’s chart features to create compelling visuals faster and more effectively than you ever thought possible.

Topics include:

- Starting with existing data entered manually or imported from a spreadsheet

- Radial, pie, line charts and graphs

- Simple and easy-to-apply tips for fonts, colors and graphics

- Dos and don’ts of data visualization

- Breaking apart chart data and format content into cutting-edge graphics

- Formatting infographics for print and web

Software Used: Adobe Illustrator CC 2017

Skin. Everyone has it, everyone wants it to look good, and if you're a photographer who shoots people, you need to be able to light, shoot, and retouch skin. Hollywood photographer Lee Varis has shot celebrities, movie posters, and magazine articles where the skin has to be perfect. He is the author of the popular book Skin, and he's coming to creativeLIVE to share his knowledge with you!

Lee will take you beginning to end through multiple shoots with different types of people covering how to pose and light them well, and will then cover in-depth how to post-process in Lightroom and Photoshop. You'll learn how to fix blemishes, smooth out wrinkles, and address other skin concerns so you can make your clients look their best.

Learn how to light in any situation. This special 3-day workshop will introduce you to lighting by learning the basics. Don helps you start evaluating light from a subject-centric approach — teaching you to identify how your light will react to your subject. Don Giannatti’s workshop is perfect for photographers working to find their vision and their own perspective. You'll learn to use this knowledge of light to create perfect photographs. This workshop is a non-stop, hands-on weekend.

Marketing your small business can feel like throwing spaghetti at the proverbial wall.

You try all the things you’re “supposed" to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.

You spend tons of time and energy—and probably some money too. And after all that…

You wonder whether it’s really paying off or not. Is your business really growing? Or is it just your workload…?

Marketing isn’t something you want to mess around with. You want confidence. You want to know it’s working. And, perhaps most importantly, you want to know exactly how you can accelerate your success once you get it right.

Most business owners lack 2 essential pieces of the marketing puzzle. These 2 missing pieces keep them from fully utilizing all the effort they’re already putting into marketing while also keeping them from discovering just how rewarding (and fun) marketing can be.

The first essential piece is a plan. That plan needs to help you be productive, efficient, and decisive. It can ever bring focus and clarity to the whole way your business operates. This class has that covered.

The second essential piece is a solid messaging foundation. The difference between your campaigns and the ones that really, truly pay off isn’t ad spend, hot new trends, or expertise—it’s a message that connects with exactly the right people. This class gives you a system for creating that message every single time.

Join bestselling Money & Life instructor and CoCommercial founder Tara Gentile for a 2-day class on creating the marketing foundation and plan you need to grow your standout business.

By the end of this class, you will be able to:

- Build a year-long marketing calendar so you’re never caught off guard by your business’s marketing needs

- Quickly and confidently prepare an effective marketing message for a product or service using a foundational set of building blocks that turn so-so campaigns into money-makers

- Create a schedule and plan for your marketing campaign using multiple channels, such as email, social media, blogging, or video, so you know you’re getting your offers in front of the right people

- Design a system for your marketing campaigns that can be optimized and automated so that you can spend less time on the hands-on work of marketing

Best of all, you’ll have a replicable system you can use for every campaign and every year to feel completely confident in your marketing.

Learn family photography from Michele Celentano! You'll learn how to pose and light groups, but to be a family photographer you also have to be a psychologist, director, sales manager, a marketing director and postproduction expert.

Spending three days with Michele will help you find the style of family portraits that you love, learn how to create portraits that illustrate family relationships and learn how to work with people of all ages, from newborn to 99.