Getting free media attention is a powerful and often misunderstood communication tool. Join media strategist and best-selling author Ryan Holiday for his course on how to create smart, savvy and provocative PR campaigns.

Whether you are a business owner, freelance artist or creative entrepreneur, Ryan’s course will teach you how to get the right kind of attention, without paying for it.

Take your business to the next level with proven strategies and techniques from Ryan Holiday, who at the age of 23yrs, landed one of the most high-profile marketing jobs as Marketing Director of American Apparel.

Don't have Adobe Acrobat Pro DC yet? Save 13% off here and get everything you need for your business.

The strongest portrait photography businesses have one thing in common: a dedicated, strategic plan for artistic and financial success. Join creativeLIVE instructor Lori Nordstrom as she goes through 30 Days to Design Your Portrait Business, an intensive course that will give you the step-by-step tools you need to survive and thrive as a portrait photographer.

Over 30 days, you will work with Lori to develop a plan of action for marketing, branding, and pricing that will keep your clients happy and your business growing. Lori will outline the lighting, posing, and shooting skills she uses to make sure clients come away from a session with photos they’ll love. During each daily segment, Lori will discuss the topics covered in her 72-page workbook (included with purchase).

By the end of this course, you’ll have the concrete skills you need to attract clients, build a successful, satisfying business, and deliver stunning results every time.

The best way to get a great recording is to start with the great source material, but that’s not always possible. Occasionally you are stuck with a less-than-perfect recording and the only thing you can do is to try and clean it up. 

Lucky for you, there are reliable techniques for restoring poorly recorded audio, and Kurt Ballou will teach you everything you need to know in Fix it in the Mix. 

While replacing drums with samples and reamping guitars are often effective ways to rebuild a sub-par recording, they are time-consuming and can diminish the uniqueness of the original recording. 

Fix it in the Mix will explore organic approaches to recovering and enhancing the natural tones from the original performances. Kurt will use recordings from real-world scenarios and walk you through, in detail, the audio restoration process. 

In Fix it in the Mix, Kurt will show you how to think outside of the box to come up with creative solutions to audio restoration problems every engineer has faced. 

Doing an interview is much more than just asking a bunch of questions and listening to the answers. A great interviewer puts in hours of preparation and research to learn as much as they can about the interviewee. They know how to ask the right follow-up questions to keep the conversation going, and they know when to dive deeper into the most promising aspects of a story.

Journalist, documentarian, and sound artist Tania Ketenjian will help you discover, analyze, and be deeply inspired by the art of the interview. She’ll go over each step of the process, from pre-interview prep to conducting the interview to editing the finished product. By the end, you’ll get over your fears and be able to walk into any interview with poise and confidence.

In this class, you’ll learn how to:

- Choose the right interviewees and book them.

- Conduct research and prepare a solid list of questions.

- Structure your interview but be open to digressions.

- Listen effectively and ask the right follow-up questions.

- Be flexible enough to allow for serendipitous magic.

- Get your interview back on track when it goes wrong.

- Edit your interview so it’s coherent, engaging, and fluid.

“Think Big, Dream Bigger” - that’s the philosophy that internationally renowned photographer Nigel Barker has lived by his whole career. Join Nigel on CreativeLive as he shares how to make your dreams become reality.

Nigel will discuss his journey as a photographer and will teach through the moments that he learned from that ultimately led to his success. From developing your style, creating a brand, owning your confidence and going after and getting jobs, Nigel will help you become a successful photographer while still being yourself.

In the class you’ll learn how to:

- Create your brand by establishing who you are

- Present yourself to the client so that they understand your style and abilities

- Build a library of work for marketing your business

- Use lighting to create emotion

- Connect with your models and break the wall of posing

Be a fly on the wall as Nigel does a live shoot and shares his knowledge about equipment, environment, and how to work with models. And he’ll end the day with a live critique and discuss the best ways to use your images to present yourself to your clients and customers. By the end of this class, you’ll have the tools to set yourself up for success.

When you have a small business, you’re always on the lookout for your next customer. They might pop up at a networking event, they could subscribe to your email list, they might fill out the contact form on your website.

Too often, knowing where your next customer is going to come from seems unpredictable at best and, at worst, like a huge gamble.

Luckily, there’s a way to ensure you always know where your next customer is coming from—and that your existing customers purchase from you more often—and that’s by building a community.

All sorts of businesses can benefit from making community-building part of their growth strategy and many can benefit from making it part of their business model, too. Whether it’s an informal community (like an email list or Instagram hashtag), a brand-driven community (like a free Facebook group that brings together people in love with the same brand and values), or a dedicated community (like a local group, interest-based social network, or a support group, your business can cultivate deeper connections with existing and potential customers.

Of course, an engaged community doesn’t just happen. If you want to reap the benefits of community-building for your business, you need a plan.

In Build a Community & Grow Your Standout Business, Tara Gentile, the founder of the small business support & social network CoCommercial, will share the must-dos, nice-to-haves, and compelling extras you need to make the most of the community you build around your business. By the end of this class, you’ll have a plan for making community-building an integral part of your marketing strategy—and always knowing where your next customer will come from.

Tara will cover:

- Simple ways to generate community without a group or forum

- Why and how to level up into a dedicated space for your business’s community

- How to create a clear reason Why for joining or participating in your community

- The systems and procedures you’ll need to manage the workload

- How to avoid community management burnout

- How to plan to earn more through your community—whether that’s through charging for membership, selling add-on offers, or generating more word of mouth marketing

Stop waiting for your next customer to come to you and start building a community that brings new business your way every day. 

The Leica M10 appears to be a simple camera, but it’s a modern digital camera with unlimited capabilities. Join expert photographer John Greengo as he gives you all the information you need to understand this unique camera's capabilities.

John will discuss:

- The all-new menu system with a customizable favorites menu.

- Recommended settings.

- The camera’s traditional viewfinder and how it provides full exposure and focus information.

- How to work with the Leica lenses.

The simple controls of the Leica M10 disguise many of the camera’s special capabilities. John will explain all of the highlights of this camera so that you’ll be able to capture the images you love. 

This beginner-friendly class will teach you essential techniques for drawing realistically. Learn how to create light and shadow in your drawings by applying techniques such as tonal scales, cross-hatching and mark making. Instructor Amy Wynne teaches at the Rhode Island School of Design and exhibits her work nationally, winning numerous grants and awards.

This class covers:

- Tonal gradations, hatching, cross-hatching

- Creating a dramatic value range

- Working with core and cast shadow

A series of practice pages will be provided to get you started.

Open your eyes to the stunning effects you can create when you master the process of thinking in black and white. There’s an art to composing and exposing shots for optimum black and white conversion, an art that will elevate your work. Creating fantastic black and white conversions using Lightroom Mobile is about way more than pushing a button.

Go beyond applying black and white filters or presents and learn how to create fantastic black and white images by using professional techniques in Lightroom, even while working on your phone. Learn techniques guaranteed to infuse your black and white images with more drama. More emotion. More SOUL. You’ll never see a black and white photo the same way again.

WHO THIS CLASS IS FOR:

- Intermediate users who already have a basic understanding of Lightroom, Lightroom Mobile

- Portrait, Editorial, Landscape, and travel photographers taking advantage of the expediency of mobile editing.

- Anyone who wants to create branding, editorial, fine art series or social campaigns looks quick and easily. All on mobile.

SOFTWARE USED:

Lightroom Mobile v6 (premium version)
*Class taught on an iPhone, but information is valid for all devices that can use Lightroom Mobile/Lightroom CC

ABOUT YOUR INSTRUCTOR:

Lisa Carney is a high end retoucher who has spent over two decades working with the most dynamic players in the print, motion picture, and television industries.

Besides being a regular presenter at the Adobe MAX conference, her teaching roster runs the gamut from beginners to professional retouchers, and includes universities, design studios, movie studios, corporations, and private students.

Lisa has worked with all major movie studios and many television networks including Disney, Buena Vista, Paramount, 20th Century Fox, Fox Searchlight, Sony, Universal, Newline, Columbia, MGM, ABC Television, ESPN, TNT, CNN, CBS, CW, Warner Brothers and Sony.

Advertising credits include Burger King, Baskin-Robbins, Lowes, Jordana Cosmetics, Strategic Perceptions, Mattel, Chrysler, Mercedes, Mazda and Best Buy.

Sue Bryce is going to select marketing challenges from some of you and show you how to solve them with products created using the selected photographers' images and brands.

During this special one-day class, Sue is going to present the problems and solutions and teach you to use them to get more clients and bookings by effectively marketing and promoting your photography business. By using submitted images and brands, she's going to show how these techniques can be applied to any studio - no more excuses!