Vision-Driven Photography

CreativeLive

Online Only

Join David duChemin, author of the best-selling Within The Frame, as he teaches you how to use your camera and the digitial darkroom to find and express your vision as a photographer.

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Adobe Lightroom Classic CC Workflow for Photographers

CreativeLive

Online Only

Turn your Adobe Lightroom Classic CC catalog into an organized collection of images even Marie Kondo would be proud of. In this workflow-focused class, you'll build a streamlined, efficient workflow from organization to image editing. Using Adobe Lightroom Classic CC, you'll learn best practices for editing and organizing inside Adobe's Creative Cloud software, then build a workflow suited to your style of photography. Take advantage of the latest Lightroom tools and master a start-to-finish Lightroom workflow.

 

Beginning with organization, master Lightroom's catalog tools from essentials like Collections to premium features like template catalogs and import presets. Learn how to go from a mess of images to a catalog that's easily searchable.

 

Then, amp up your images with an editing workflow designed for both maximum efficiency and image quality. Learn how to use Lightroom's adjustment tools, from the large-scale global edits to the minute details. Daniel shows photographers how to radically cut workflow time while improving the quality of your images and the organization of your digital world.

 

Looking to master Adobe Photoshop Lightroom CC to edit photos anywhere instead of the desktop-based Lightroom Classic CC? Try Daniel's Intro to Lightroom CC for Beginners class, which tackles the mobile-friendly photography plan with 1tb of storage.

 

WHO THIS CLASS IS FOR:

- Beginners new to Adobe Lightroom Classic CC

- Enthusiasts and hobbyists ready to build a more efficient workflow

- Advanced photographers that simply haven't found an efficient way to organize images

 

SOFTWARE USED:

- Adobe Lightroom Classic CC 2019

 

ABOUT YOUR INSTRUCTOR:

Beginning his career working for Adobe's help center, Daniel Gregory is known as an expert in everything Adobe photo. The fine art photographer is certified by Adobe in both Lightroom and Photoshop, along with working as an instructor during Photoshop World. His classes cover all levels of Adobe photo editing, teaching newbies to professional photographers.

 

After working in the tech industry, Daniel switched gears for a more creative life working as a fine art photographer and educator, based in Washington state where he also teaches in-person classes at the Photographic Center Northwest. Hosting the podcast The Perceptive Photographer, he helps other photographers face the many challenges presented to the creative community. He now works with both film and digital photography and often mixes the two mediums, allowing the techniques and technologies to overlap. 

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Grow Your Audience with Youtube Marketing

CreativeLive

Online Only

AFTER THIS CLASS YOU’LL BE ABLE TO:

- Get started, set up, and navigate the features of your YouTube channel including the backend of your channel (YouTube Studio).

- Set up high-converting direct and soft sales funnels.

- Master email marketing and subscriber sales funnels.

- Know the ins and outs of Ad Revenue and Promotion funnels.

- Get more views with SEO.

- How to secure subscribers to your channel.

- Add links to your website within your YouTube videos.

- Construct the perfect Call to Action.

- Get more views, attract better fans, and make more sales with internal linking.

- Create advanced YouTube Ads using Google AdWords.

- Understand the basics of video production.

- Create a high-converting channel trailer.

- Verify your channel and get access to advanced features.

 

While YouTube is known as one of the simplest content platforms for creators to reach a wide audience, there are some fundamental elements that are crucial to understand in order to gain success on the platform.

 

This class covers everything you need to know about setting up your YouTube channel, navigating the interface, using AdWords to create promotional videos, creating quality content, writing high-converting descriptions, building successful funnels and unlocking and mastering advanced features that will help you to grow your brand.

 

WHAT YOU WILL LEARN:

- The fundamentals of YouTube marketing

- How to navigate the YouTube interface

- The different types of videos you can make for YouTube

- Why subscribers matter for your YouTube channel

- Quick and easy ways to make compelling YouTube videos

- The basics of creating high-quality video content

- How to export your video with the correct settings for YouTube

- How to create captivating channel art and a killer profile icon

- How to write a compelling channel description and exciting video title

- How to work with featured and recommended channels

- How to add tags and create a thumbnail for your video

- How to add cards and end screens to your video

 

WHO THIS CLASS IS FOR:

- YouTubers wanting to master advanced features to grow their brand

- Business owners and e-commerce businesses wanting to use YouTube to reach a wide audience

- Digital and content marketers wanting to add YouTube videos to their skillset

- Brand managers wanting to amplify their marketing skills

- Freelancers wanting to add YouTube videos and marketing funnels to their skillset

- Digital nomads looking for work that they can do from anywhere in the world

- Anyone wanting to start a professional career in digital marketing

- Marketing managers and reps looking to elevate their existing skills

- All levels of experience

 

ABOUT YOUR INSTRUCTOR:

Professional video and class creator, photographer and teacher to 1mil+ students. Phil has 10+ years of professional experience in the world of video & photography. He has created 1000+ videos and award-winning documentaries and works from his home studio near LA.

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Another Look with Frans Lanting

CreativeLive

Online Only

Join legendary nature photographer Frans Lanting, as he critiques a select group of outdoor and wildlife photographs. In this curated review, you'll get expert insight into improving your work in the field and through post-processing so you can begin capturing unforgettable images of the world.

 

Want to see your work critiqued by Frans Lanting live on air? Here are the details you need in order to be considered:


- We’re looking specifically for photos that fall into the following categories:
  1. Wildlife
  2. Landscapes
  3. Macro

- Images should be at least 4k pixels on the long side, but keep files under 10MB

- Label your JPG files: yourfullname.jpg

- Upload your images via the form on the CreativeLive Blog.

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Build a High Volume Senior Photography Business

CreativeLive

Online Only

The success of your photography studio depends on your business model, not your location. Learn the key strategies that have propelled a booming second-generation family photography studio for more than 40 years in rural Minnesota.

 

In this course, Matthew Kemmetmueller will show you how to set up your entire high volume senior photography business step by step — including successful sales tactics, shooting techniques, and efficient workflow practices. You will see Matthew’s strategies in action as he takes you through two live shoots from start to finish — each in under 90 minutes. Matthew will also teach you how to increase the value of your services, market directly to new clients, and create unique products that will delight your customers.

 

Whether you’ve photographed thousands of seniors or just looking to learn high volume tactics, this course will give you a comprehensive, replicable roadmap for multiplying your revenue.

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The Working Musician Playbook

CreativeLive

Online Only

It takes more than raw talent to make a living as a musician – and it doesn’t happen overnight. In this online course, Modern Drummer’s 2013 Best Metal Drummer of the Year and founder of BandHappy Matt Halpern will show you how to break out of the garage and build a lasting career in the music industry.

 

Drawing on his own successful experience with the award-winning band Periphery, Matt will walk you through everything you need to know about breaking into the industry, improving your technical skills, and making the right moves to ensure long-term success. You’ll learn how to get your foot in the door, build a sustainable career as a working musician, and keep growing your career from there. From finding the right management, agent, and label to building relationships with sponsors and key industry players, you’ll learn it all from one of this generation’s most respected minds in the business.

 

Special industry guests include:

- Ash Avildsen - Sumerian Records Founder/CEO

- Mike Mowery - Outerloop MGMT Founder/CEO

- Mark Scribner - Business Manager for Killswitch Engage, Periphery, Animals as Leaders

- Mike Johnston - Drummer, Clinician and Founder of Mikeslessons.com

- Chris Brewer - Head of Artist Relations for Meinl Cymbals USA

-J.P. Bouvet - Drummer, Clinician and winner of Guitar Center Drum Off 2011

 

By the end of this class, you’ll have a comprehensive, actionable playbook for breaking into the music industry and putting in the right work.

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Children's Posing Guide

CreativeLive

Online Only

Children are not professional models, nor even enthusiastic about posing. While children are inherently beautiful, they aren’t naturals at sitting still. This creates a hurdle for photographers attempting to capture the personalities of younger, restless subjects. However, it’s not impossible to get a child to pose for the camera — you just have to speak their language.

 

After more than ten years of shooting, celebrated children's photographer Tamara Lackey has developed a language for effectively communicating with her younger clients. In this 3-day course, you will learn Tamara’s 10-point system designed to secure gorgeous, expressive images — including her formula for building to “the final shot.”

 

By the end of this workshop, you’ll be armed with a toolkit of tried-and-true methods easily adaptable to your own style of shooting, transforming your children’s photography practice into a seamless workflow.

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Sell Your First 1000 Books

CreativeLive

Online Only

Self-publishing has turned authors and photographers into business owners. In this new era of publishing, you are your own startup and your book is your product. In this workshop, self-published author and book marketing expert Tim Grahl will teach you how to help your book find its audience.

 

Book sales depend not only on the quality of your work but also on the strength of your marketing. You will learn how to develop a strategic outreach plan to engage your current audience and introduce yourself to the right new communities. Tim will also show you how to develop a reliable email list, use content to drive sales, and negotiate with publishers.

 

Whether you’re publishing a novel or a coffee table book of lush images, Tim will give you the marketing playbook your talent deserves.

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Value Pricing & Business Models for Creative Entrepreneurs

CreativeLive

Online Only

Ready to reach your revenue goals with less hassle and more ease? Join CreativeLive for a class that will teach you the core pricing and business modeling skills every creative entrepreneur needs to know.

 

Business strategist Tara Gentile will take you step-by-step through the process of using multiple revenue streams to amplify the earning potential of your business. If you're operating your business launch to launch or contract to contract, this is the course for you. You’ll learn the principles of value pricing so that more customers are ready to buy. Tara will also guide you through the process of creating a business model that makes selling natural and sustainable. You'll never worry about where the next sale is coming from again.

 

By the end of this course, you’ll have concrete, easy-to-implement strategies for running your business with the business model and pricing that will help it thrive.

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Light Painting

CreativeLive

Online Only

Shooting at night can create dynamic landscapes or portraits through long exposures. By using a wide range of tools, you can add light to your night photographs to create dynamic highlights or unique shapes. Painting with light opens a door into night photography that will keep you out until the wee hours of the morning.

 

Tim Cooper is the author of The Magic of Painting with Light and in this course, you’ll learn:

- The basics of light painting from accessories to camera considerations 

- How to use test shots to capture your focus and exposure in the dark 

- How to post-process your night images in Lightroom 

- How to use layer stacking in Photoshop to build up light in your photographs

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