You will learn how to use frequency separation technique in Adobe Photoshop® to adjust, and swap out elements to enhance images. You can combine elements from different images to enhance a single image. For example, taking skin from one image to use on a blown out skin image. By separating the colors and details you can work on one element without affecting the other.

WHO THIS CLASS IS FOR:

- Intermediate to Advanced Adobe Photoshop Users

- Portrait photographers

SOFTWARE USED:

- Adobe Photoshop CC 2019

ABOUT YOUR INSTRUCTOR:

Lisa Carney is a high-end retoucher who has spent over two decades working with the most dynamic players in the print, motion picture, and television industries.

Besides being a regular presenter at the Adobe MAX conference, her teaching roster runs the gamut from beginners to professional retouchers and includes universities, design studios, movie studios, corporations, and private students.

Lisa has worked with all major movie studios and many television networks including Disney, Buena Vista, Paramount, 20th Century Fox, Fox Searchlight, Sony, Universal, Newline, Columbia, MGM, ABC Television, ESPN, TNT, CNN, CBS, CW,Warner Brothers and Sony.

Advertising credits include Burger King, Baskin-Robbins, Lowes, Jordana Cosmetics, Strategic Perceptions, Mattel, Chrysler, Mercedes, Mazda and Best Buy.

We’ve all had our annual school portrait taken over the years. Of course, you didn’t think about the hard work and organization that it took for the photographer to get hundreds of images taken during that day, but volume school portrait photography is a great way for photographers to add additional income to their business. Matthew “The Body” Kemmetmueller has broken into that competitive market and wants to share his knowledge of that industry with you. He’ll explain:

- How to get into the schools that are right for your business

- The best way to choose the software and gear you’ll need

- How to put together bids and win over the schools

- The most efficient way to order and deliver products

- How to automate the retouching process

School photography is not an easy market to conquer, but Matthew will walk you through everything you’ll need to know in order to become a successful school portrait photographer.

Microsoft® Excel® is not just for boring spreadsheets anymore! Join Dave Casuto for an introduction to everything this powerful software program has to offer. The many functions of Microsoft Excel are particularly valuable to freelancers from invoicing clients to archiving your work and much more.

This course will start with an in-depth walk-through of the Microsoft Excel interface. You'll learn how to customize the workspace and understand the overall anatomy of the program to make Microsof® Excel work for you! Dave will also explain how to control and edit your spreadsheets by resizing columns, aligning text, formatting numbers/text, Styles and working with colors, shadings and borders. You'll also learn to perform core tasks such as Sorting/Filtering, Charts/Graphs, Autofill techniques, Conditional Formatting, working with large spreadsheets, Graphics/Shapes, Pivot Tables, Microsoft Excel templates, simple formulas and much more!

A large focus all throughout will be on tips, tricks and shortcuts to make your journeys though Microsoft Excel seamless and trouble-free, so you can focus more of your time on your other work!

Whether you're a freelancer, business professional or creative designer (or even an accounting pro ready for a deeper understanding of this newest iteration of the software), this course will teach you everything you need to know to harness the power of Microsoft® Excel®.

Easily integrate your Etsy® transactions into your small business bookkeeping with tips and insights from Lauren Venell in Bookkeeping for Etsy Sellers.

Lauren is on a mission to simplify small business bookkeeping for crafters and artists.

In this class you’ll learn how to:

- Manage Etsy transactions, inventory, and expenses

- Compare Etsy earnings against other income streams

- How to integrate Etsy into your overall bookkeeping

- Spot sales patterns and identify opportunities for growth or restructuring based on the numbers

- Set up and track your shop account

- Deal with Etsy credits

- Manage sales tax and coupons

Etsy's systems are overwhelming – this class will give you the clarity you need to successfully run your Etsy shop.

Whether you are exclusively an Etsy seller or it's just one of many revenue streams, this class will make Etsy transactions easy to handle and every aspect of your business bookkeeping more manageable and fun.

Be sure to check out Lauren's other course Bookkeeping for Crafters.

For most professionals, writing is a major part of their work. Every day they write emails, cover letters, presentations, proposals, speeches and memos—all of which are needed to accomplish a specific goal. But if the writing is flat, fuzzy and unfocused, chances are the piece won’t have the desired impact.

What makes writing truly effective? It’s not about the grammar, word choices or sentence structure. It’s about being able to step back from the work and think like an editor. In this class, book and writing coach Jennie Nash will teach you the five key self-editing skills you need to take any piece of writing from good to great.

In this class, you’ll learn how to:

- Figure out why your writing is falling flat.

- Build revision into your writing process.

- Take off your writer’s hat to assess the big picture.

- Get into your reader’s head.

- Test the logic of your argument.

- Consider issues of voice, pacing and authority.

- Listen to your words as if they were a song on the radio.

Adobe® Photoshop CC® is a valuable tool for photographers, but it can also be intimidating. In this all-inclusive 20 lesson course, you’ll go from opening the program for the first time to creating images that really stand out. Join Blake Rudis, Photoshop expert and founder of f64 Academy, as he shows you how to maximize your use of Photoshop. 

Topics covered will include:

- Class Introduction & Bridge, Adobe Camera Raw, Setup Interface, Cropping and Layers

- Layer Tools, Masks, Selections, Clean-Up Tools and Shapes & Text

- Smart Objects, Transforming, Actions, Filters, and Editing Video

- Custom Creative Effects, Natural Retouching, Portrait Workflow, Landscape Workflow, and Composite Workflow

Don’t let the many aspects of Photoshop prevent you from maximizing your use of this amazing app. Blake will help you develop the confidence to use your imagination and create the images that you will be proud to share with your clients.

SOFTWARE USED:

Adobe Photoshop CC 2018

When you hear the words “glamour photography,” what comes to mind? Pink backdrops, feather boas, soft focus, blue eyeshadow and lots of hairsprays. You get the picture. But thanks to master photographer Sue Bryce, there’s a new kind of glamour shot, one that’s beautiful, contemporary and taking the market by storm.

Bryce has hit on a formula that’s kept her portrait photography business thriving for two decades, and she’s here to reveal all of her secrets. In this three-day workshop, you’ll learn everything you need to know about posing, eye lines, hair and makeup techniques, and wardrobe. You’ll also get advice on building your own business and successful marketing practices.

Whether you want to focus your business on glamour shots alone or simply improve how you photograph women, this course is a game-changer. By the end, you’ll have the skills to bring out both the inner and outer beauty of all your female subjects.

In this class, you’ll learn how to:

- Define your style, brand and target market.

- Market your business creatively and get yourself noticed.

- Figure out what women want and sell to those desires.

- Pose your subjects by following Sue’s rules: chin, shoulders, hands, hourglass, body language, asymmetry and connection.

- Use natural light to make your work more modern.

- Include husbands, boyfriends and families in your shoots.

- Create before and after shots.

- Make women of all shapes and sizes look and feel fabulous.

The most powerful way to establish your voice and distinguish yourself as a photographer is to conceptualize and shoot a photo essay. Photo essays are compelling, dynamic, vivid mission statements of your work — every photographer should have a working knowledge of this narrative art form. Join David Wells to learn how to create a captivating photo essay from start to finish.

This course shatters the myth that photo essays are only for photojournalists; you’ll learn how all photographers can use photo essays to tell the story of any subject, in any style. You’ll learn how to present your unique point of view and communicate a coherent aesthetic through a compelling photographic essay. You’ll build strategies for tackling the complex task of assembling, editing and presenting a large photo project that speaks to its viewers. You’ll also learn about the techniques that are essential for keeping yourself inspired and organized while maintaining an effective workflow.

By the end of this course, you’ll have the skills it takes to stand out in a crowded marketplace and create a compelling project that showcases your skills, communicates your style, and helps others understand your personality, passion, and talents.

Capture the magic of a family in a group portrait. In How to Pose Family Portraits, Michele Celentano will teach you how to take memorable family photographs of groups – sized 2 to 100. You’ll learn how to use bodies as puzzle pieces and how to position them together as Michelle poses and shoots a family of eight.

This ninety-minute class will offer up fresh inspiration for your group portraits and completely change the way you photograph families of all sizes.

Earn more money for the work you love to do – let Ilise Benun show you how in the complete guide to marketing, pricing, and booking freelance work: Command the Fees You Deserve.

Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. In Command the Fees You Deserve, she will teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Ilise will share:

- Inspiring ideas for finding and approaching clients

- Step-by-step instructions on pricing and proposals

- Tips for keeping clients happy and projects on track

You’ll learn how to identify quality prospects, deal with problem clients, and structure your marketing to avoid the feast or famine cycle of freelance work.

Command the Fees You Deserve will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.