This program is designed to prepare students for entry level positions in the music industry in the areas of artist management, music publishing, talent agencies, concert promotion, and music distribution and retail; it also prepares students to effectively manage and organize self-produced music projects.

Student Learning Outcomes

Upon completion of this program, the student will be able to:

✔ understand the structure and recent history of the U.S. music industry.

✔ demonstrate an understanding of key music industry concepts including copyright, music publishing, ownership and licensing of works, First Use, Fair Use, 
and Public Domain.

✔ demonstrate knowledge of legal, accounting, and managerial practices including recording artist agreements, recoupment, royalties, advances, licensing, artist management, and representation.

✔ enumerate, explain, and objectively evaluate methods of music promotion including publicity, distribution, touring, downloads, licensing, and "do-it-yourself" techniques.

✔ create outlines, schedules, budgets, and promotional materials used in music management, marketing, and business relations.
analyze and interpret the effects of technology on legal, artistic, and financial aspects of the music industry.